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• Cover
• Title Page
• Copyright
• Introduction
• About This Book
• Foolish Assumptions
• Icons Used in This Book
• Beyond the Book
• Where to Go from Here
• Part 1: Winning with Writing
• Chapter 1: Making Writing Your Weapon for Success
• Putting Strategic Writing to Work for You
• Planning and Structuring Every Message
• Applying the Goal-Plus-Audience Strategy to More Media
• Chapter 2: Planning Your Message Every Time
• Adopting the Plan-Draft-Edit Principle
• Fine-Tuning Your Plan: Your Goals and Audience
• Making People Care
• Choosing Your Written Voice: Tone
• Using Relationship-Building Techniques
• Chapter 3: Making Your Writing Work: The Basics
• Stepping into Twenty-First-Century Writing Style
• Energizing Your Language
• Employing Reader-Friendly Graphic Techniques
• Chapter 4: Self-Editing: Professional Ways to Improve Your Work
• Changing Hats: From Writer to Editor
• Reviewing the Big and Small Pictures
• Moving from Passive to Active
• Sidestepping Jargon, Clichés and Extra Modifiers
• Energizing What You Write
• Chapter 5: Fixing Common Writing Problems
• Organizing Your Document
• Catching Common Mistakes
• Fielding Pronoun Challenges
• Fixing Common Word Confusions
• Reviewing and Proofreading: The Final Check
• Part 2: Applying Your Skills to Business Messages and Documents
• Chapter 6: Writing Email and Letters That Get Results
• Fast-Forwarding Your Agenda with Email
• Starting Strong
• Building Content That Achieves Your Goals
• Structuring Your Middle Ground
• Closing Strong
• Polishing Your Email
• Using Email for Marketing
• Composing Effective Letters
• Chapter 7: Creating High-Impact Business Materials
• Creating Valued Reports
• Fast-Tracking Your Proposals
• Writing an Executive Summary
• Writing Tips for All Business Documents
• Part 3: Writing to Present Yourself Effectively
• Chapter 8: Building Persuasion into Your Writing
• Connecting with Your Readers
• Strategizing in Many Dimensions
• Planning Your Persuasive Message
• Using Persuasive Language
• Finding Your Core Business Message
• Finding, Shaping and Using Stories
• Translating Words into Visuals
• Chapter 9: Speaking Well for Yourself
• Building Your Elevator Speech
• Preparing and Giving Presentations
• Composing Talking Points for Live Interaction
• Chapter 10: Writing for the Job Hunt
• Knowing and Expressing Your Value
• Assessing All Your Skills
• Writing Résumés That Win the Race
• Styling Language for Résumés
• Succeeding with Cover Letters
• Networking with Messages
• Part 4: Writing for Online Media
• Chapter 11: Writing for the Digital World
• Positioning Yourself Online
• Understanding Visual Platforms
• Choosing Your Platforms
• Writing for Digital Media
• Using Social Media Platforms
• Networking with Twitter
• Working with LinkedIn
• Chapter 12: Creating Content for Your Online Life
• Creating a Website from the Ground Up
• Creating a Blog
• Telling Your Story with Video
• Part 5: Leveraging Your Writing Skills
• Chapter 13: Writing for the Workplace: Managing Up, Down and Sideways
• Communicating as a Manager
• Writing to Manage Up
• Writing to Colleagues, Collaborators and Teammates
• Using Backup Memos
• Language for Communicating Sideways
• Using Turnaround Techniques
• Communicating with a Team of Equals
• Chapter 14: Writing for Entrepreneurs and Virtual Workers
• Communicating as a Virtual Worker
• Teaming Techniques and Practices
• Using Everyday Communication Tools: Email and Group Chat
• Writing as an Entrepreneur
• Writing Challenges for the Entrepreneur
• Part 6: The Part of Tens
• Chapter 15: Ten (or So) Ways to Grow Your Personal Power with Writing
• Use Writing to Problem-Solve
• Write a “Pro” and “Con” List
• Handwrite to Spark Creativity
• Write to Take Charge of Your Emotions
• Take Notes about Your Work
• Take the Meeting Notes
• Take Notes of Your Anytime Ideas
• Prepare for Confrontation
• Write a Long-Range Career Plan
• Create Profiles of Your VIPs
• Write Gratefully
• Chapter 16: Ten Steps to Writing Your Own Book
• Envision Your Finished Book
• Create an Elevator Speech for Your Book
• Think about Marketing — Early
• Break the Writing into Pieces
• Create a Folder System
• Assess the Practicalities
• Write a Proposal
• Draft the Copy
• Liven Up Your Content
• Check Out Self-Publishing Options
• Index
• About the Author
• Connect with Dummies
• End User License Agreement