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• Cover
• Half Title
• Title
• Copyright
• Original Title
• Original Copyright
• Contents
• Acknowledgments
• 1 Introduction
• Factors Internal to the Discipline
• The Universities and the Funding Agencies
• Broader Societal Influences
• References
• PART I: PROBLEM-CENTERED RESEARCH IN SOCIAL PSYCHOLOGY
• 2 Some Reflections Upon Losing Our Social Psychological Purity
• The Change in Perspective
• The Applied Orientation
• Fitting the Theory to the Data
• The World Is a Theoretical Bazaar
• Applied Social Psychology Is Like Eating Salted Peanuts
• What We Did: A Reprise
• Exerting Social Influence upon Society
• Some Implications for Training
• Some Serendipitous Cocktail Party Benefits
• Appendix
• References
• 3 Transforming Experimental Research into Advocacy for Social Change
• The Experience of Imprisonment
• Method
• Procedure
• Results
• Discovery
• Advocacy
• References
• 4 Studies of Societal Influences: Problems and Implications
• The Impact of Television on Children and Young People
• Follow-Up Study from Adolescence to Adulthood
• Implications for the Discipline of Social Psychology
• References
• 5 Effectiveness of Social Support for Stressful Decisions
• The Problem
• Epilogue: Some Implications for Research and Training in Social Psychology
• References
• 6 Is Aircraft Noise Harming People?
• Reactions to Aircraft Noise, Its Place in Empirical Research, and Applications
• Some Characteristics in Planning and Executing the Project
• Results
• A Case of Sociotechnological Application of Science
• Conclusions
• References
• PART II: USING SOCIAL PSYCHOLOGY AS A PRACTITIONER
• 7 Using Social Psychology to Create a New Plant Culture
• Diagnoses
• Nature of the Innovation
• Process of Designing and Introducing the Innovation
• Beyond the One Plant Intervention
• Viewing This Case in a Larger Perspective
• References
• 8 Can Social Psychology Be Applied?
• Social Technology
• Proposal for Training
• Specific Recommendations: Training in Social Technology
• Training for Research
• Conclusion
• References
• 9 Theory and Practice: Brief Reflections on Three Cases of Consulting Practice
• Background Information
• Three Cases
• Brief Reflections on These Three Cases
• References
• 10 Easier Said Than Done: Theory and Practice in Applied Social Science
• Introduction
• A Bit of History
• A Description of the Process and the Theory That Led to the Organizational Diagnosis
• Theory That Guided Me
• 11 Social Psychology as Social Intervention
• Research
• Orientation
• Social Technology
• The Expert Relationship
• The Collaborative Relationship
• The Advocate Relationship
• References
• PART III: GRADUATE TRAINING IN SOCIAL PSYCHOLOGY
• 12 The Social Psychologist as an Agent of Change: An Identity Crisis
• The Identity Crisis
• Epilogue
• Reference
• 13 Training for Applications of Social Psychology: An Attributional Analysis of Competence
• The Attributional Criteria for Competence
• Implications for Training and Training Materials
• Summary
• References
• 14 Graduate Training of the Problem-Oriented Social Psychologist
• What are the Differences, If Any, between the Skills Involved in “Theoretical” and “Applied” Work?
• Can Any One Discipline, Such as Social Psychology, Adequately Train the Problem-Centered Social Researcher or Practitioner?
• What are the Different Kinds of Roles in Social Psychology toward Which Training Should be Aimed?
• A Program for the Graduate Training of Problem-Oriented Social Psychologists
• References
• Author Index
• Subject Index