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• Cover Page
• Half Title Page
• Title Page
• Copyright Page
• Contents
• Foreword
• Foreword
• Introduction
• Acknowledgements
• Part I Understanding the Cultural Fine Arts
• 1. The Business of the Arts and Culture
• Learning Objectives
• What’s On?
• Impacts of the Creative and Cultural Arts Industry
• The Cultural and Creative Industries: Some Definitions and Distinctions
• The Culturepreneur Producer of the Arts
• A Contextual Relationship: Artists Versus Managers
• The Cultural Enterprise Framework
• The Firm’s Structure
• Cultural Economic Theory
• Public Policy and the Cultural Industry
• Consumer Behavior
• Chapter Summary
• Discussion Questions
• Notes
• 2. Studies in Culture
• Learning Objectives
• What’s On?
• Aesthetics, Culture, and Meaning
• Defining Aesthetics
• Culture and Meaning
• The Fine Arts
• Contemporary Visual, Electronic, and Popular Culture Arts
• Festivals
• Value
• Chapter Summary
• Discussion Questions
• Experiential Exercises
• Further Reading
• Notes
• 3. The Anthropology and Spirituality of Consumption
• Learning Objectives
• Assessing and Creating the Impact Echo
• Manipulating Cultural Fine Arts Consumers?
• The Anthropology of Consumption
• Culture and Consumption
• Rituals and Cultural Consumption
• Explaining Consumer Wants
• Arts Consumption as a Spiritual Experience
• Art as a Consumable Object and Reflection of Self: The Practice
• The Arts Consumptive Experience
• Chapter Summary
• Discussion Questions
• Experiential Exercises
• Further Reading
• Notes
• 4. The Economics of Tangible and Intangible Cultural Fine Arts
• Learning Objectives
• The Supply and Demand of Tangible and Intangible Fine Arts
• Supplying Cultural Arts Services, Ideas, and Products
• Demand for Tangible and Intangible Fine Arts
• Conceptualizing the Cultural Arts as a Service Product
• Pricing Fine Arts Offerings
• Chapter Summary
• Discussion Questions
• Experiential Exercises
• Further Reading
• Notes
• Part II Entrepreneurial Development
• 5. The Cultural Fine Arts in Entrepreneurial Process
• Learning Objectives
• What’s On?
• Finding Money for Culturepreneurial Ventures in the Cloud
• Playing Down the Profit Motive in Crowdfunding
• Culturepreneurs and the Cultural Creative Process
• Defining and Assessing Opportunity and Creating the Business Plan
• The Marketing Strategy and Positioning
• Market Scope and Entry Strategies
• The Arts Service Product Life Cycle
• Arts Service Product Market Share and Relative Growth
• Chapter Summary
• Discussion Questions
• Experiential Exercises
• Further Reading
• Notes
• 6. Consumer Behavior in the Cultural Fine Arts
• Learning Objectives
• The Treasure Hunt for the Wealthy
• Drawing Lines Around Audience Development?
• Markets, Market Segments, and Target Markets
• Segmentation Strategies for Arts Markets
• Knowing and Understanding the Arts Consumer
• The Cultural Arts Consumer Purchase Process
• Chapter Summary
• Discussion Questions
• Experiential Exercises
• Further Reading
• Notes
• 7. Marketing Research in the Cultural Fine Arts
• Learning Objectives
• Marketing Research in the Cultural Fine Arts
• Defining Marketing Research
• The Marketing Research Process
• Designing Marketing Research Studies
• The Marketing Research Report and Recommendations
• Chapter Summary
• Discussion Questions
• Experiential Exercises
• Further Reading
• Research Tools
• Notes
• Part III Management and Processes
• 8. The Cultural Fine Arts Organization as a Service
• Learning Objectives
• Establishing Service Quality Metaphors for Arts Organizations
• Quality Arts Service Products and Peripheral Services
• Gaps Analysis in Arts Service Products and Delivery
• Blueprints and Maps of THE Arts Service Encounter
• Chapter Summary
• Discussion Questions
• Experiential Exercises
• Further Reading
• Notes
• 9. Cultural Fine Arts Organizations and Their Management
• Learning Objectives
• What’S On?
• Culturepreneurial Versus Managerial Behaviors
• Modeling a Culturepreneurial Environment
• Establishing a Nonprofit Organization
• Establishing a Profit-Driven Firm
• Leadership Strategies
• Establishing the Board, Teams, and Organizational Structure
• Organizational Structures
• People Management
• Establishing a “New” Arts Service Product Culture
• Developing the NASPD Program for THE Culturepreneurial Firm
• Chapter Summary
• Discussion Questions
• Experiential Exercises
• Notes
• 10. Copyrights, Intellectual Property, Cultural Policy, and Legality in Cultural Fine Arts Organizations
• Learning Objectives
• Defining the Field of Protection for Artistic Endeavors
• Copyrighting, Patenting, and Trademark Processes in THE United States
• Cultural Policy
• Chapter Summary
• Discussion Questions
• Experiential Exercises
• Further Reading
• Notes
• 11. Technology and the Culturepreneurial Organization
• Learning Objectives
• What’S On?
• Using Management and Business Process Information Systems in THE Culturepreneurial Organization
• Management Information Systems
• Outward-Facing Aspects of THE Management Information System
• Inward-Facing Aspects of THE Internal Business Process Information System
• Chapter Summary
• Experiential Exercises
• Further Reading
• Notes
• Ethics and the Cloud
• Part IV Growth and Succession
• 12. Fund-Raising and Development for the Culturepreneurial Organization
• Learning Objectives
• Crowd-Sourced Fund-Raising
• Fund-Raising and Development in THE Cultural Arts
• Types of Fund-Raising
• Cultivating Benevolence
• Fund-Raising and Development Management
• Chapter Summary
• Discussion Questions
• Experiential Exercises
• Further Reading
• Notes
• Stanford Social Innovation Review
• 13. Financial Management and Investing in the Cultural Fine Arts Organization
• Learning Objectives
• Investing Ethically
• Achieving and Maintaining Financial Soundness
• Overview of Investing and Investment Strategies
• Setting Objectives
• Investment Strategies and Risk
• Investment Ideology and Instruments
• Chapter Summary
• Discussion Questions
• Experiential Exercises
• Further Reading
• Notes
• Appendix 13.1 Sample Investment Policy
• 14. Succession Planning for the Cultural Fine Arts Organization
• Learning Objectives
• What’S On?
• Defining Succession Planning
• Three Ways of Thinking
• Reevaluations
• Chapter Summary
• Discussion Questions
• Experiential Exercises
• Further Reading
• Notes
• Part V Cases
• Case 1. Sex, Lies, and Museum Governance When Two Worlds Collide
• Case 2. More Than a Circus! Insights from the Chair of a Major Arts Board
• References
• Index
• About the Author