Efnisyfirlit

• Copyright
• Title Page
• Foreword
• Glossary
• Job Opportunities
• Job Seeking
• The Optimum Portfolio
• First Impressions
• Part 1: Graphic Design
• Chapter 1: Inspirations and Motivations
• Michael Bierut: On Being a Graphic Designer
• Stephen Doyle: On Being Selfish—in a Good Way
• Stefan Sagmeister: On Being Self-Motivated
• Arnold Schwartzman: Still Designing after All These Years
• Gail Anderson: The Joys of Print Design
• Chapter 2: Starting a Studio or Working for Someone Else
• Lynda Decker: Mapping Out the Future
• Fernando Music: From Boss to Employee
• Allison Henry Aver: Working Holistically
• Romain Rachlin: Creative Space
• Alexander Isley: Staying Independent
• Agnieszka Gasparska: Small Is Sensible
• Bobby Martin and Jennifer Kinon: Championing Design
• Antonio Alcalá: What a Dream Client Looks Like
• Mark Pernice: From Band Member to Design Leader
• Tamara Gildengers Connolly: Balancing Studio and Home
• Araba Simpson: One Person, All Alone
• Matt Luckhurst: Designing for Design Firms
• Chapter 3: Partners on Partnering
• Hjalti Karlsson and Jan Wilker: Not a Lot of Verbalizing
• Stuart Rogers and Sam Eckersley: Sharing Responsibilities
• Justin Colt and Jose Fresneda: How Partners Become Partners
• Greg D’Onofrio and Patricia Belen: Two Partners, One Passion
• Scott Buschkuhl: At Present We Are Three
• Part 2: Design Genres
• Chapter 4: Letters and Type
• Marian Bantjes: Lettering as Art and Business
• Andy Cruz and Rich Roat: There’s a Type Designer in the House
• Pierre di Scuillo: Typography That Speaks Up
• Ross MacDonald: An Illustrator’s Passion for Type
• Roberto de Vicq de Cumptich: For the Love of Type
• Chapter 5: Making Logos and Marks
• Mark Fox: The Mark Maker
• Chapter 6: Books and Book Jackets
• Scott-Martin Kosofsky: Making a Living Doing Books
• Michael Carabetta: Books and E-Books
• Paul Buckley: The Bookeeper
• Jim Heimann: Making Visual Books
• Chapter 7: Editorial Design
• Len P. Small: Print Is Bouncing Back
• Susanna Shannon: Art Director Becomes Editor
• Chapter 8: Social Innovation
• Mark Randall: The Citizen Designer
• Bob McKinnon: Socially Impactful Design
• Chapter 9: Branding and Packaging
• Sharon Werner: Approachable Design
• Chapter 10: Illustration Design
• Michel Bouvet: The Citizen Designer
• Mirko Ilic: Design Is Like Classical Ballet
• Steve Brodner: Graphic Commentary and Design
• Steven Guarnaccia: The Old New Illustration
• Neil Gower: Fraudulent Graphic Designer
• Craig Frazier: Designing Pictures
• Part 3: Transitional Design
• Chapter 11: Understanding Change
• Richard Saul Wurman: The Architect of Understanding
• Petrula Vrontikis: Creating Interactions
• Erik Adigard des Gautries: The Experience of the Information
• Véronique Marrier: Graphic Design as a Cause
• Chapter 12: Eccentrics and Design Quirkiness
• Charles S. Anderson: Celebrating Commercial Art
• Antoine Audiau and Manuel Warosz: Over-the-Top Digital D.I.Y.
• Ludovic Houplain / H5: Getting an Oscar for Graphic Design
• Cary Murnion: Designing Cooties
• Nick Ace: Speaking Frankly
• Chapter 13: What Comes Next
• Timothy Goodman: Disposable Ideas
• Ryan Feerer: Making Design Meals
• Franco Cervi: “I’m Reckless!”
• Part 4: Digital Design
• Chapter 14: Interactive Multimedia Installations and Interfaces
• Jeroen Barendse: Subverting the Mental Map
• Julien Gachadoat: Demomaking for a Living
• Ada Whitney: The New Motion
• Jean-Louis Fréchin: Asking the Right Questions
• Chapter 15: Designing Apps for Mobile Devices
• Sean Bumgarner: Between Text and Images
• Michel Chanaud: Always Learning
• John Kilpatrick: Designer as Accelerator
• Nicolas Ledoux and Pascal Béjean: Digital Books and Magazines by Contemporary Artists
• Frédérique Krupa: Games as Powerful Motivators
• Chapter 16: E-Commerce with a Soul
• Randy J. Hunt: Growing into a Job
• Lucy Sisman: Online Editorial Ventures
• Nancy Kruger Cohen: Addicted to Start-ups
• Chapter 17: User Experience Specialists
• Bruce Charonnat: Understanding Human–Computer Interaction
• Michael Aidan: Using the Audience as Media
• Hugh Dubberly: Mapping the Relationship between Ideas
• Matthew Stadler: To Publish: To Create a Public for Books
• Chapter 18: Geeks, Programmers, Developers, Tinkerers
• Frieder Nake: Controlling Computers with Our Thoughts
• Mark Webster: Iterations and Algorithms
• Part 5: Design Education
• Chapter 19: Making Choices
• Andrea Marks: Old School, New School
• Lita Talarico: Educating Design Entrepreneurs
• Rudi Meyer: Developing the Right Attitude
• Lucille Tenazas: Idiosyncratic Contexts
• Liz Danzico: Interfacing with UX
• Allan Chochinov: The Maker Generation
• David Carroll: Students and Surveillance
• College Directory
• Additional Reading
• Index
• End User License Agreement