Description
Efnisyfirlit
- Cover
- Half Title
- Series Page
- Title Page
- Copyright Page
- Table of Contents
- Preface
- 1 What Is Behavioral Economics and Why Is It Important?
- 2 Behavioral Economics in Retrospect: How and Why It Started
- 3 ECON: Homo Economicus
- 4 Human: Homo Psychologicus
- 5 The Power of Social, Emotional, and Personality Factors
- 6 Nudge: Whys, Ways, and Weasels
- 7 Sell! Commercial and Political Persuasion
- Glossary
- Index
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