Description
Efnisyfirlit
- Cover
- Half Title
- Title
- Copyright
- Contents
- Acknowledgements
- Preface: Taking on the Wizards behind the Curtain
- Introduction
- 1 Meet the Chooser (That Would Be You)
- 2 How Do We Make Choices?
- 3 Nonrational Factors in Choosing
- 4 Nudges, or External Factors on Our Choices
- 5 Sway
- 6 The Tween Mind
- 7 Millennial, Gen Z, and Gen A Life
- Glossary
- Bibliography
- About the Authors
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