Efnisyfirlit

• Cover
• Title Page
• Copyright
• Dedication
• Contents
• Help! My Ocean Is Turning Red
• Preface to the Original Edition
• Acknowledgments
• Part One: Blue Ocean Strategy
• 1 Creating Blue Oceans
• 2 Analytical Tools and Frameworks
• Part Two: Formulating Blue Ocean Strategy
• 3 Reconstruct Market Boundaries
• 4 Focus on the Big Picture, Not the Numbers
• 5 Reach Beyond Existing Demand
• 6 Get the Strategic Sequence Right
• Part Three: Executing Blue Ocean Strategy
• 7 Overcome Key Organizational Hurdles
• 8 Build Execution into Strategy
• 9 Align Value, Profit, and People Propositions
• 10 Renew Blue Oceans
• 11 Avoid Red Ocean Traps
• Appendix A
• Appendix B
• Appendix C
• Notes
• Bibliography
• About the Authors