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• BUILDING DONOR LOYALTY The Fundraiser’s Guide to Increasing Lifetime Value
• CONTENTS
• Tables, Figures, and Exhibits
• Preface
• The Authors
• 1 Why Does Loyalty Matter?
• 2 Driving Donor Loyalty
• 3 Understanding Giving Behavior
• 4 Advancing the Relationship Revolution
• 5 Researching What Donors Want
• 6 Using Donor Segmentation to Enhance Loyalty
• 7 Growing Monthly Giving
• 8 Building Effective Fundraising Products
• 9 Managing Service Quality
• 10 Recognizing and Rewarding Donors
• 11 Using Lifetime Value to Inform Retention Strategy
• 12 Planning for Retention
• Conclusion: A Call to Action
• References
• Index