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• Contents
• Preface
• Acknowledgments
• Chapter 1 Business Ethics Does Not Exist
• Definition of a Business
• What Do You Really Want?
• In the End, Math Wins
• An Uneasy Existence
• It Takes Two …
• Chapter 2 Understanding Ethics
• You Should, but You Certainly Aren’t Required
• Just When I Figure It Out, It Changes
• You’re Not the Boss of Me!
• Words and the Dilemma of Personal Choices
• Chapter 3 Understanding Business
• What Is the Problem Here?
• Words with Baggage
• What Are We Protesting, Exactly?
• So How Do I Make More Money?
• Chapter 4 The Difficulty of Incentives
• Chasing Cars
• Life Moves Pretty Fast
• The Balance of Risks and Rewards
• More than Just Cash Money
• Winning Isn’t Everything; It Is the Only Thing
• Chapter 5 Voices in the Crowd
• The Response You Would Expect
• The Legal Realm
• Some Positives
• And Then There Were Negatives
• Trying to Get Away with Something … Or Something in the Middle
• Ways We Learn About Society
• Chapter 6 Case Study
• Pursuing the American Dream
• What Happened This Time?
• Betrayal of Trust
• Failure to Read the Fine Print
• Somewhere in the Middle
• Chapter 7 Case Study
• The Cost of Quality Care
• Who Are These People?
• Capitalism versus Compassion
• Are We to Blame?
• How We Use (or Abuse) the System
• A Healthy Balance (No Pun Intended)
• Chapter 8 Case Study
• What Are You Really Trying to Say?
• We Want to Believe
• Americans and Their Thirst for Sex
• Marketing Death
• Accepting Deception
• Fake Disdain
• The Role That We Play
• Chapter 9 Case Study
• Our Small, Steel Universes
• Another Set of Poor Consumer Decisions
• Conspiracy Theories
• We Care About Pollution, and Yet We Don’t
• Test Cases
• The Infrastructure of Our Society
• Chapter 10 Policy Construction and Governance
• Vague, Ambiguous, and Difficult to Define
• Examples from the Marketplace
• Back to the Math
• Calendar Accountability
• The Challenge of Oversight
• Money Talks
• A Process of Regular Review
• Chapter 11 A Sense of Awareness
• The Pressures of Society
• The Impact of Terminology
• Lessons from G.I. Joe
• Few See Themselves as “Bad”
• Wisdom from the Joker
• The Outsider’s Perspective
• Understanding Your True Identity
• Bibliography
• About the Author