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• Cover
• Introduction
• About This Book
• Foolish Assumptions
• Icons Used in This Book
• Beyond the Book
• Where to Go From Here
• Part I: Getting Started on Funding Your Business
• Chapter 1: Preparing for Funding at Any Stage of Growth
• Understanding the Accepted Wisdom of Business Strategy
• Getting in Shape to Start Up
• Confirming Viability
• Going for Growth
• Chapter 2: Recognising the Stages of Business Funding
• Looking at Funding Needs and Risk Levels
• Starting with Seed Stage
• Understanding the Start-Up Stage
• Moving into Your Growth Phase
• Focusing on Improvement: The Established Stage
• Responding to the Signs of the Expansion Stage
• Preparing for the Exit Stage
• Chapter 3: Preparing the Groundwork for Raising Funds
• Setting Out a Clear Value Proposition
• Bringing in Marketing and Sales
• Demonstrating that You Have a Minimum Viable Product
• Sizing Up Your Market
• Explaining Barriers and Intellectual Property
• Introducing Management and the Team
• Creating Financials
• Chapter 4: Becoming Investment Ready
• Exploring the Basics of Investment Readiness
• Evaluating Your Attitude to Receiving Investment
• Approaching Investors
• Finding Investors
• Assessing How Much Money You Need
• Stress Testing Your Financial Plan
• Determining Your Best Source of Finance
• Reviewing Your Current Documentation
• Part II: Creating a Compelling Funding Proposition
• Chapter 5: Loving the Paperwork: Preparing Your Business Plan
• Establishing Why You Need a Business Plan
• Writing Up Your Business Plan
• Using Business Planning Software
• Presenting Your Plan
• Chapter 6: Creating a Winning Pitch
• Exploring the Elements of a Winning Pitch
• Preparing Your Materials
• Deciding to Use Video
• Chapter 7: Making a Successful Pitch
• Practising Your Pitch
• Setting Clear and Realistic Objectives
• Understanding Your Investors
• Chapter 8: Getting Help
• Connecting with Government Services
• Choosing Business Associations
• Heading to Universities and Colleges
• Entering Incubators or Accelerators
• Assisting Inventors and Creators
• Helping Young Entrepreneurs
• Part III: Exploring Your Funding Options
• Chapter 9: Finding Free Money
• Researching and Obtaining Grants
• Applying for Awards
• Being Nurtured by Nesta
• Raising Money from the Crowd
• Maximising Tax Credits
• Chapter 10: Securing Early-Stage Funding
• Starting Well by Preparing Well
• Getting Money into Your Business without Looking Outside
• Exploring External Sources of Early-Stage Funding
• Accepting Money from Friends, Family and Fools
• Chapter 11: Securing Accelerator Finance
• Comparing Accelerators and Incubators
• Exchanging Equity for Support
• Checking the Benefits
• Choosing and Being Chosen
• Chapter 12: Considering Debt and Other Bank Funding
• Explaining Debt Basics
• Borrowing from a Bank
• Approaching Niche Lenders
• Looking at Peer-to-Peer Lending
• Combining Debt and Equity
• Chapter 13: Understanding Equity Funding
• Understanding Equity and Debt
• Pitching to Angels
• Arriving at a Valuation
• Approaching High Net Worth Individuals
• Using Crowdfunding
• Getting the Timing Right for Venture Capital Funding
• Moving On to Private Equity
• Exploring Corporate Venturing
• Knowing the Equity Tax and Legal Framework
• Understanding the Seed Enterprise Investment Scheme
• Making the most of the Enterprise Investment Scheme
• Becoming Familiar with Term Sheets
• Chapter 14: Considering Alternative Finance
• Recognising the Rise of Alternative Funding
• Freeing Up Money in Unpaid Invoices
• Trying Trade Finance
• Accessing Asset-Based Finance
• Going Online to Platform Funders
• Looking at Differences in Digital Funding
• Considering Bonds
• Part IV: Going for Growth
• Chapter 15: Measuring Performance
• Keeping Up with Key Performance Indicators (KPIs)
• Using Your Financials
• Mitigating Risk
• Assessing Your Performance in Your Market
• Enhancing and Measuring Your Value in the Marketplace
• Chapter 16: Getting a Mentor
• Looking at the Mentor/Mentee Relationship
• Finding a Mentor through a Trade Association
• Contacting Your Extended Network
• Engaging with a Business Support Scheme
• Chapter 17: Exploring Strategies for Growth
• Dealing with Financiers Post-Investment
• Expanding Organically or via Acquisition
• Looking at Debt Rounds and Reasons
• Considering a Public Listing
• Considering Your Exit Options
• Part V: The Part of Tens
• Chapter 18: Ten (Plus One) Pitfalls to Avoid
• Knowing Too Little
• Being Complacent about Your Knowlege
• Being Overly Optimistic about Your Market
• Underestimating Funding Time
• Investing Too Little at the Start
• Forgetting How You Generate Profit
• Overvaluing Your Business
• Ignoring Accounting
• Forgetting Working Capital
• Choosing the Wrong Team
• Assuming Investors Read Your Plan
• Chapter 19: Ten Things Funders Don’t Tell You
• They Allow the Computer to Make Decisions
• They Work to Internal Bank Targets
• They Can Refer You to Other Funders
• They Ban Certain High-Risk Sectors
• They Use Ratios to Test Your Application
• They Rely on Credit Scoring Files
• They Classify Your Business
• They Investigate Your Background Fully
• How to Get the Best Rate
• How to Improve Your Credit Profile
• Chapter 20: Ten (Plus One) Terms You Need to Know before Raising Start-Up Capital
• Profit and Revenue
• Gross Profit Margin
• Cash Flow
• Working Capital
• Break-Even Analysis
• Balance Sheet
• Valuation
• Return on Investment
• Return on Equity
• EBITDA
• Personal Guarantee
• About the Author
• Cheat Sheet
• Advertisement Page
• Connect with Dummies
• End User License Agreement