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• About the Authors
• Contents at a Glance
• Table of Contents
• Introduction
• About This Book
• Conventions Used in This Book
• Foolish Assumptions
• How This Book Is Organized
• Icons Used in This Book
• Where to Go from Here
• Part I: Basic Training: Grasping the Basics
• Chapter 1: Gamifi-wha? Introducing Gamification
• Paging Mr. Webster: Defining Gamification
• What Gamification Does
• Proof Positive: Does Gamification Work?
• Who’s on First: Who’s Using Gamification?
• Developing a Gamification Program
• Chapter 2: Head Case: Understanding What Makes Users Tick
• Just Your Type: Identifying Player Types
• Outie or Innie? Understanding Extrinsic Versus Intrinsic Motivators
• The Fogg Behavior Model
• Competition Versus Cooperation
• Key Club: Motivating Key Behaviors
• Chapter 3: Object Lesson: Establishing Business Objectives
• Public Consumption: Considering Consumer-Related Objectives
• Employee Relations: Exploring Employee-Related Objectives
• Chapter 4: Target Practice: Targeting Desired Behaviors
• Turning Valued Behaviors into Valuable Behaviors
• Simple Minds: Comparing Simple and Advanced Behaviors
• Matching Behaviors with Customer-Related Business Objectives
• Aligning Behaviors with Employee-Related Business Objectives
• Bad Dog! Identifying Behaviors You Want to Discourage
• Chapter 5: You Win! The Rewards of Rewarding
• Types of Rewards
• Badges? We don’t need no stinking badges! Actually, maybe you do
• Choosing rewards
• Identifying When to Reward
• Chapter 6: Game On: Understanding Game Mechanics
• Here’s the Skinny: A Brief Intro to Game Mechanics
• Get to the Point: Understanding Points
• Follow the Leader: Working with Leaderboards
• Level Up: Exploring Levels
• Mission Control: Using Missions, Challenges, and Quests
• Exploring Activity Feeds and Notifications
• Defining the Context
• Exploring Anti-Gaming Mechanics
• Part II: Decisions, Decisions: Choosing a Gamification Framework
• Chapter 7: Freeze Frame: Understanding Gamification Frameworks
• Introducing the Six Gamification Frameworks
• Matching a Framework to Your Business Objective
• Comprehending the Social Loyalty Framework
• Experts Only: Exploring the Community Expert Framework
• Pyramid Power: Pondering the Competitive Pyramid Framework
• Break It to Me Gently: Identifying the Gentle Guide Framework
• In Good Company: Understanding the Company Collaborator Framework
• I Challenge Thee: Exploring the Company Challenge Framework
• Take Your Pick: Pinpointing Which Framework Meets Your Needs
• Chapter 8: Customer-Facing Frameworks
• Exploring the Social Loyalty Framework
• Expert Witness: Understanding the Community Expert Framework
• The Great Pyramid: Exploring the Competitive Pyramid Framework
• Chapter 9: Employee-Facing Frameworks
• Gentle Giant: Exploring the Gentle Guide Framework
• In Good Company: Understanding the Company Collaborator Framework
• Challenge Response: Exploring the Company Challenge Framework
• Part III: Getting Your Gamification Program Off the Ground
• Chapter 10: Choosing a Gamification Provider
• Decisions, Decisions: Deciding Whether to Build or Buy
• Buying: Identifying Gamification Providers
• Building: Finding Open-Source Resources
• Chapter 11: Key Expertise for Your Gamification Team
• Recognizing Key Stakeholders
• Bringing Together Business Champions
• Assembling Your Nerds
• Gathering Creative Types
• Identifying Nice-to-Have Team Members
• Chapter 12: Ready, Set, Go! Configuring and Deploying Gamification Elements
• Design of the Times: The Design Stage
• Developing Nation: The Development Stage
• Testing 1, 2, 3: The Testing Stage
• Live It Up: Going Live
• Stay Safe Out There: A Word on Security
• Chapter 13: Analyze This: Understanding Analytics
• Understanding Analytics-Related Activities
• Identifying Key Metrics
• 52 Pickup: Picking Your Metrics
• Q& A: Answering Critical Questions with Analytics
• Healthy, Wealthy, and Wise: Using the Behavior Health Index (BHI)
• Chapter 14: What’s Next: The Future of Gamification
• Digging into the Pew Report on Gamification
• Tracking the Trends in Gamification
• Part IV: The Part of Tens
• Chapter 15: Ten Additional Gamification Resources
• “Building Web Reputation Systems” by Randy Farmer and Bryce Glass
• “Persuasive Technology” by B. J. Fogg
• “Reality Is Broken” by Jane McGonical
• “Total Engagement” by Byron Reeves and J. Leighton Read
• “Gamification by Design” by Gabe Zichermann and Christopher Cunningham
• “Predictably Irrational” by Dan Ariely
• “Influence: The Psychology of Persuasion” by Robert B. Cialdini
• “The Power of Habit” by Charles Duhigg
• “Switch” by Chip Heath and Dan Heath
• “Thinking, Fast and Slow” by Daniel Kahneman
• “Drive” by Daniel Pink
• Chapter 16: Ten Great Gamified Sites and Apps
• eBay (www.ebay.com)
• Foursquare (www.foursquare.com)
• GetGlue (www.getglue.com)
• Mint (www.mint.com)
• MuchMusic. com (www.muchmusic.com)
• Nike+ (www.nikeplus.nike. om)
• Recyclebank (www.recyclebank.com)
• Samsung (www.samsung.com)
• sneakpeeq (www.sneakpeeq.com)
• Xbox Live (www.xbox.com)
• Chapter 17: Supercharge Your Sales Team with Gamification
• The Drastic Cost of a Disengaged Sales Force
• Engagement Makes a Difference
• You Don’t Need Another App for That
• Gamification Embodies the Collaborative Nature of Sales 2.0
• People Work for More Than Just Money
• Proactive, Positive Reinforcement Builds a Culture of Success
• Writing a Consistent Story of Success
• Gamification Provides Real Benefits
• Designing Gamification Programs for Success: Some Tips
• Drive Behavior Across Sales, CRM, and Your Larger Business
• Conclusion
• Index