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• Cover
• Introduction
• About This Book
• Foolish Assumptions
• Icons Used in This Book
• Beyond the Book
• Where to Go from Here
• Part 1: Getting Started with Business Plans
• Chapter 1: Powering Up for Business Success
• Selling Yourself on the Importance of Business Planning
• The Anatomy of a Business Plan
• Establishing Your Planning Objectives
• Identifying Your Business Plan Audiences and Key Messages
• Establishing Your Plan’s Time Frame
• Launching the Planning Process
• Forms
• Chapter 2: Developing the Idea That Powers Your Plan
• Recognizing the Power of a Good Idea
• Searching Out Great Business Ideas
• Putting a Promising Idea to the Test
• Forms
• Chapter 3: Defining Your Business Purpose and Structure
• Knowing What Business You’re In
• Choosing the Right Business Structure
• Giving Your Company Its Mission
• Exploring Values and Vision
• Setting Goals and Objectives
• Putting Your Principles into Practice
• Forms
• Part 2: Developing Your Plan’s Components
• Chapter 4: Understanding Changing Conditions, Customers, and Competition
• Zooming In on Your Industry
• Defining Your Customers
• Defining and Addressing Market Shifts
• Sizing Up Your Competition
• Reimagining How to Do Business in Today’s Environment
• Forms
• Chapter 5: Charting Your Strategic Direction
• Matching Your Capabilities to Business Opportunities and Threats
• Defining Your Business Model
• Charting Your Future
• Outlining an Exit Strategy
• Forms
• Chapter 6: Describing Your Business and Its Capabilities
• Introducing Your Business
• Describing Your Business Capabilities
• Updating Capabilities to Meet Challenges and Seize Opportunities
• Staying Focused on What You Do Best
• Forms
• Chapter 7: Crafting Your Marketing Plan
• Marketing at a Glance
• Marketing to a Digitally Connected and Mobile Market
• Analyzing Your Market Situation
• Setting Marketing Goals and Objectives
• Putting Your Position and Brand into Words
• Boosting Online Presence: The Most Traveled Route to Most Businesses
• Zooming In on Your Target Market
• Designing Marketing Strategies
• Forms
• Chapter 8: Finding Your Funding
• Forecasting Your Funding Requirements
• Searching for Money in All the Right Places
• Chapter 9: Tallying Your Financial Situation
• Decoding Financial Terminology
• Putting Together an Income Statement
• Creating Your Balance Sheet
• Constructing a Cash-Flow Statement
• Forecasting and Budgeting
• Dealing With Regulations and Taxes
• Forms
• Part 3: Tailoring Your Plan to Fit Your Business
• Chapter 10: Planning for aOne-Person Business
• Having What It Takes to Succeed in a One-Person Business
• Tailoring a Business Plan to Fit Your One-Person Enterprise
• Running Your One-Person Business Like a Business
• Forms
• Chapter 11: Planning for a Small Business
• Recognizing Why Your Small Business Needs a Plan
• Preparing the Contents of Your Small Business Plan
• Keeping an Eye on the Business Horizon
• Growing — or Not Growing — Your Small Business
• Keeping It in the Family
• Preparing to Sell Your Small Business
• Forms
• Chapter 12: Planning for a Virtual Business
• Understanding the Benefits and Risks of a Virtual Business
• Running and Planning a Virtual Business
• Staying One Step Ahead of a Fast-Changing Business Model
• Forms
• Chapter 13: Planning for an Established Business
• Purpose-Driven Planning
• Planning to Raise Capital
• Planning for Business Growth
• Planning to Lock in Customer Loyalty
• Planning in Times of Trouble
• Charting a Turnaround
• Pivoting Your Business
• Planning for a Merger or Sale
• Forms
• Chapter 14: Planning for a Nonprofit Organization
• Running a Nonprofit Like a Business
• Organizing to Do Good Work
• Gathering Grants and Courting Donors
• Keeping the Books
• Marketing and Promoting a Nonprofit
• Forms
• Chapter 15: Planning in a Transformed World
• Recognizing the Drivers of Change
• Proactively Planning for Change
• Becoming a Change Master
• Forms
• Part 4: Making the Most of Your Plan
• Chapter 16: Putting Your Plan Together
• Making a List and Checking It Twice
• Locating Additional Resources
• Assembling Your Planning Team
• Targeting Your Plan to Key Audiences
• Fitting the Pieces Together
• Forms
• Chapter 17: Implementing Your Plan
• Organizing around Your Business Plan
• Getting Team Buy-In
• Keeping Your Plan Current
• Nurturing Tomorrow’s Leaders
• Forms
• Part 5: The Part of Tens
• Chapter 18: Ten Signs That Your Plan May Need an Overhaul
• Costs Rise, Revenues Fall
• Sales Figures Head South
• You Don’t Meet Financial Projections
• Employee Morale Sags
• Key Projects Fall Behind Schedule
• New Competitors Appear
• Technology Shakes Up Your World
• Important Customers Defect
• Business Strategy Does a 180
• Growth Is Out of Your Control
• Chapter 19: Ten Questions to Ask Before You Finish Your Business Plan
• Does the Plan Realistically Assess Your Business Idea?
• Do the Financials Add Up?
• Does the Plan Adequately Describe Your Customers and What They Want?
• Does the Plan Establish a Clear Timeline?
• Does the Plan Spell Out Specific Goals and Objectives?
• Will the Plan Guide and Inspire Employees?
• Is the Writing Clear and Jargon-Free?
• Is the Plan Concise?
• Does Your Strategy Allow for the Unexpected?
• What Would Your Competitors Think?
• Appendix: What You Can Find Online
• About the Authors
• Connect with Dummies
• End User License Agreement