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• Cover
• Frontmatter
• 1. Overview of Business Research
• Part Frontmatter
• 1. Introduction to Business Research
• 2. Business Research Process
• 2. Research Design
• Part Frontmatter
• 3. Business Research Design: Exploratory, Descriptive and Causal Designs
• 3. Sources and Methods of Data Collection: Qualitative and Quantitative Data
• Part Frontmatter
• 4. Scales and Measurement
• 5. Questionnaire Design
• 4. Multivariate Data Analysis Using IBM SPSS 20.0
• Part Frontmatter
• 6. Data Preparation and Preliminary Analysis
• 7. Experimental Analysis of Variance (ANOVA)
• 8. Multiple Regression
• 9. Exploratory Factor and Principal Component Analysis
• 10. Cluster Analysis
• 11. Binary Logistic Regression
• 5. Data Presentation
• Part Frontmatter
• 12. Business Research Reports
• Backmatter