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• Cover
• Introduction
• About This Book
• Foolish Assumptions
• Icons Used in This Book
• Beyond the Book
• Where to Go from Here
• Book 1: AccountingAccounting
• Chapter 1: Introducing Financial Statements
• Setting the Stage for Financial Statements
• Income Statement
• Balance Sheet
• Statement of Cash Flows
• A Note about the Statement of Changes in Shareowners’ Equity
• Gleaning Important Information from Financial Statements
• Keeping in Compliance with Accounting and Financial Reporting Standards
• Chapter 2: Reporting Profit or Loss in the Income Statement
• Presenting Typical Income Statements
• Taking Care of Housekeeping Details
• Being an Active Reader
• Deconstructing Profit
• Pinpointing the Assets and Liabilities Used to Record Revenue and Expenses
• Reporting Unusual Gains and Losses
• Watching for Misconceptions and Misleading Reports
• Chapter 3: Reporting Financial Condition in the Balance Sheet
• Expanding the Accounting Equation
• Presenting a Proper Balance Sheet
• Judging Liquidity and Solvency
• Understanding That Transactions Drive the Balance Sheet
• Sizing Up Assets and Liabilities
• Financing a Business: Sources of Cash and Capital
• Recognizing the Hodgepodge of Values Reported in a Balance Sheet
• Chapter 4: Reporting Cash Sources and Uses in the Statement of Cash Flows
• Meeting the Statement of Cash Flows
• Explaining the Variance between Cash Flow and Net Income
• Sailing through the Rest of the Statement of Cash Flows
• Pinning Down Free Cash Flow
• Limitations of the Statement of Cash Flows
• Chapter 5: Reading a Financial Report
• Knowing the Rules of the Game
• Making Investment Choices
• Contrasting Reading Financial Reports of Private versus Public Businesses
• Using Ratios to Digest Financial Statements
• Frolicking through the Footnotes
• Checking Out the Auditor’s Report
• Book 2: Operations Management
• Chapter 1: Designing Processes to Meet Goals
• Getting Started with Process Improvement
• Planning Operations
• Improving Processes According to a Goal
• Managing Bottlenecks
• Chapter 2: Planning for Successful Operations
• Planning from the Top Down
• Exploring the Components of an Aggregate Plan
• Considering Materials
• Planning for Services
• Applying Information to the Entire Organization
• Chapter 3: Creating a Quality Organization
• Reaching Beyond Traditional Improvement Programs
• Adding to the Tool Box
• Overcoming Obstacles
• Book 3: Decision-Making
• Chapter 1: The Key Ingredients for Effective Decisions
• Distinguishing the Different Kinds of Decisions
• Identifying the Different Decision-Making Styles
• Recognizing the Workplace Environment and Culture as a Force
• Developing the Decision-Maker: To Grow or Not?
• Chapter 2: Walking through the Decision-Making Process
• Clarifying the Purpose of the Decision
• Eliciting All Relevant Info
• Sifting and Sorting Data: Analysis
• Generating Options
• Assessing Immediate and Future Risk
• Mapping the Consequences: Knowing Who Is Affected and How
• Making the Decision
• Communicating the Decision Effectively
• Implementing the Decision
• Decision-Making on Auto-Pilot
• Chapter 3: Becoming a More Effective Decision-Maker
• Upping Your Game: Transitioning from Area-Specific to Strategic Decisions
• Displaying Character through Decision-Making
• Improving Your Decision-Making by Becoming a Better Leader
• Creating Safe and Stable Workplaces
• Book 4: Project Management
• Chapter 1: Achieving Results
• Determining What Makes a Project a Project
• Defining Project Management
• Knowing the Project Manager’s Role
• Do You Have What It Takes to Be an Effective Project Manager?
• Chapter 2: Knowing Your Project’s Audiences
• Understanding Your Project’s Audiences
• Developing an Audience List
• Considering the Drivers, Supporters, and Observers
• Displaying Your Audience List
• Confirming Your Audience’s Authority
• Assessing Your Audience’s Power and Interest
• Chapter 3: Clarifying Your Project
• Defining Your Project with a Scope Statement
• Looking at the Big Picture: Explaining the Need for Your Project
• Marking Boundaries: Project Constraints
• Documenting Your Assumptions
• Presenting Your Scope Statement
• Chapter 4: Developing a Game Plan
• Breaking Your Project into Manageable Chunks
• Creating and Displaying a WBS
• Identifying Risks While Detailing Your Work
• Documenting Your Planned Project Work
• Chapter 5: Keeping Everyone Informed
• Successful Communication Basics
• Choosing the Appropriate Medium for Project Communication
• Preparing a Written Project-Progress Report
• Holding Key Project Meetings
• Preparing a Project Communications Management Plan
• Book 5: LinkedIn
• Chapter 1: Looking into LinkedIn
• Understanding Your New Contact Management and Networking Toolkit
• Discovering What You Can Do with LinkedIn
• Understanding LinkedIn Costs and Benefits
• Navigating LinkedIn
• Chapter 2: Signing Up and Creating Your Account
• Joining LinkedIn
• Starting to Build Your Network
• Chapter 3: Growing Your Network
• Building a Meaningful Network
• Importing Contacts into LinkedIn
• Sending Connection Requests
• Accepting (or Gracefully Declining) Invitations
• Chapter 4: Exploring the Power of Recommendations
• Understanding Recommendations
• Writing Recommendations
• Requesting Recommendations
• Gracefully Declining a Recommendation (or a Request for One)
• Managing Recommendations
• Chapter 5: Finding Employees
• Managing Your Job Listings
• Screening Candidates with LinkedIn
• Using Strategies to Find Active or Passive Job Seekers
• Book 6: Business Writing
• Chapter 1: Planning Your Message
• Adopting the Plan-Draft-Edit Principle
• Fine-Tuning Your Plan: Your Goals and Audience
• Making People Care
• Choosing Your Written Voice: Tone
• Using Relationship-Building Techniques
• Chapter 2: Making Your Writing Work
• Stepping into a Twenty-First-Century Writing Style
• Enlivening Your Language
• Using Reader-Friendly Graphic Techniques
• Chapter 3: Improving Your Work
• Changing Hats: Going from Writer to Editor
• Reviewing the Big and Small Pictures
• Moving from Passive to Active
• Sidestepping Jargon, Clichés, and Extra Modifiers
• Chapter 4: Troubleshooting Your Writing
• Organizing Your Document
• Catching Common Mistakes
• Reviewing and Proofreading: The Final Check
• Chapter 5: Writing Emails That Get Results
• Fast-Forwarding Your Agenda In-House and Out-of-House
• Getting Off to a Great Start
• Building Messages That Achieve Your Goals
• Structuring Your Middle Ground
• Closing Strong
• Perfecting Your Writing for Email
• Book 7: Digital Marketing
• Chapter 1: Understanding the Customer Journey
• Creating a Customer Avatar
• Getting Clear on the Value You Provide
• Knowing the Stages of the Customer Journey
• Preparing Your Customer Journey Road Map
• Chapter 2: Crafting Winning Offers
• Offering Value in Advance
• Designing an Ungated Offer
• Designing a Gated Offer
• Designing Deep-Discount Offers
• Maximizing Profit
• Chapter 3: Pursuing Content Marketing Perfection
• Knowing the Dynamics of Content Marketing
• Finding Your Path to Perfect Content Marketing
• Executing Perfect Content Marketing
• Distributing Content to Attract an Audience
• Chapter 4: Blogging for Business
• Establishing a Blog Publishing Process
• Applying Blog Headline Formulas
• Auditing a Blog Post
• Chapter 5: Following Up with Email Marketing
• Understanding Marketing Emails
• Sending Broadcast and Triggered Emails
• Building a Promotional Calendar
• Creating Email Campaigns
• Writing and Designing Effective Emails
• Cuing the Click
• Getting More Clicks and Opens
• Ensuring Email Deliverability
• About the Authors
• Connect with Dummies
• Index
• End User License Agreement