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• Title Page
• Copyright Page
• Introduction
• Section I: Case Studies Related to Personal and Organizational Communication in Sport
• Case Studies in Personal Communication in Sport
• Athlete-to-Athlete Verbal Aggression: A Case Study of Interpersonal Communication Among Elite Austra
• “We Aren’t Looking at This as an Audition”: Exploring Interim Leadership in College Athletics
• Coach Verbal Aggression: A Case Study Examining Effects on Athlete Motivation and Perceptions of Coa
• Journalists and Olympic Athletes: A Norwegian Case Study of an Ambivalent Relationship
• A Hole in One (Hundred Forty Characters): A Case Study Examining PGA Tour Golfers’ Twitter Use Dur
• Look Who’s Talking—Athletes on Twitter: A Case Study
• Case Studies in Organizational
• Gainline Africa: A Case Study of Sport-for-Development Organizations and the Role of Organizational
• Corporate Consolidation and Content-Management Systems in College Athletics Web Sites: A Case Study
• Professional Athletes’ Shrinking Privacy Boundaries: Fans, Information and Communication Technolog
• World Wrestling Entertainment Responds to the Chris Benoit Tragedy: A Case Study
• A Case-Study Analysis of NCAA Division I Women’s Basketball Tournament Broadcasts: Educational or
• Improving Communication Effects and Value in Professional Soccer: An Analysis of the Chinese Super L
• Section II: Case Studies Related to Mediated Communication in Sport
• Case Studies in Sport Mass Media
• Sports Journalists and England’s Barclays Premier League: A Case Study Examining Reporters’ Take
• Attitudes of Sport Print Journalists About Developing Electronic Media Skills: A Case Study of Two M
• “Allez Wiggo”: A Case Study on the Reactions of the British Print Media to Bradley Wiggins’s V
• Welcome to Nassau Mausoleum: A Case Study of Hockey Telecasts From ESPN’s Worst “Stadium Experie
• The Impact of Global Sport on Local Media: A Case Study of Korean Newspaper Coverage of Women’s Go
• Break Point: A Case Study of How Globalization and Technology
• Case Studies in Emerging and Social Media in Sport
• Education on the Digital Terrain: A Case Study Exploring College Athletes’ Perceptions of Social-M
• Identity in Twitter’s Hashtag Culture: A Sport-Media-Consumption Case Study
• #Fight4UNCWSwimandDive: A Case Study of How College Athletes
• Characteristics of Users of a Mixed-Martial-Arts Blog: A Case Study of Demographics and Usage Trends
• Covering the Scandal in 140 Characters: A Case Study of Twitter’s Role in Coverage of the Penn Sta
• Fan–Athlete Interaction and Twitter Tweeting Through the Giro: A Case Study
• Section III: Case Studies Related to Sport Communication Services and Support
• Case Studies in Integrated Marketing Communication
• The Impact of Gamer Motives, Consumption, and In-Game Advertising Effectiveness: A Case Study of F
• Winning With Apps: A Case Study of the Current Branding Strategies Employed on Professional Sport Te
• Does Advertising Mitigate the Negative Effects of Losing on Satisfaction and Conative Aspects of Spo
• Use of an Organizational Weblog in Relationship Building: The Case of a Major League Baseball Team
• Commercial Programming at a Single-Sport Cable Channel: Strategies and Practices at Golf Channel
• Case Studies in Public Relations and Crisis Communication
• Game Changer: A Case Study of Social-Media Strategy in Big Ten Athletic Departments
• Revisiting Image-Restoration Strategies: An Integrated Case Study of Three Athlete Sex Scandals in S
• The Lack of Risk Communication at an Elite Sports Event: A Case Study of the FINA 10 K Marathon Swim
• Publishing for Paydirt: A Case Study of an Athletic Department Writer
• Running a Social-Media Newsroom: A Case Study of the Cincinnati Flying Pig Marathon
• “How Do You Prove a Negative?” Roger Clemens’s Image-Repair Strategies in Response to the Mitc
• Case Studies in Sport Communication Research
• Media Industries and Sport Scandals: Deadspin, Sports Illustrated, ESPN, and the Manti Te’o Hoax
• Exploring the Factors Affecting Popularity in Social Media: A Case Study of Football Bowl Subdivisio
• Gender and Predictors of Multiplatform Media Uses: A Case Study of the Super Bowl
• A Case Study on Message-Board and Media Framing of Gay Male Athletes on a Politically Liberal Web Si
• Cards, Dice, and Male Bonding: A Case Study Examination of Strat-O-Matic Baseball Motives