Efnisyfirlit

• Contents
• List of Figures
• List of Tables
• List of Sidebars
• List of Appendices
• Chapter 1. Introduction
• 1.1. What to Expect in this Book
• Background for this Book
• Chapter 2. The Corporate Communication Environment
• 2.1. Elements of the Contemporary Corporate Communication Environment
• 2.2. Development of the Corporate Communication Practice
• 2.3. Corporate Communication Development as a Strategic Management Function
• 2.4. CCI Corporate Communication Practices and Trends 1999–2017
• Chapter 3. The Importance and Impact of Intangibles—Corporate Sustainability, Identity, Culture;
• 3.1. How Sustainability Works
• 3.2. Importance of Corporate Identity
• 3.3. A resurgence in the discussion of corporate culture: Behaviors and words; Values and beliefs;
• 3.4. Valuation Changes, IR, and Branding; Plain Language and Valuation; Communication Dos and Don’
• 3.5. The Impact of Shallow Alliances and Loyalties as a Result of Digital Relationships
• 3.6. Crisis Prevention and Mitigation, Crisis Response, and Crisis Recovery Can Build or Destroy an
• Chapter 4. Information Sources, Channels and Digital Media
• 4.0. Information Sources, Channels, and Digital Media
• 4.1. Transformation of the Media Environment—New Opportunities; New Risks
• 4.2. Trusted Sources for Information
• 4.3. Research Goals Grounded in Reality and Truth
• 4.4. Alignment of Research Strategy with What Is Said and What Is Done; Words with Deeds
• 4.5. Barriers to Truth and Trust
• 4.6. Education holds the Keys to Successful Communication in a Democracy, Particularly in an Environ
• Chapter 5. Transformation of the Concept of Decision-making
• 5.1. Big Data, the Internet of Things, and Alterative Data Change the Ethical Decision-making Proces
• 5.2. The Opportunities Opened, and the Limitations Imposed, on Strategy and Practice by Big Data and
• 5.3. Behavioral Science Offers New Research Tools and Techniques that Influence the Methods and Mean
• 5.4. Determining Whether Decisions Are Rational or Emotional
• 5.5. How Daniel Kahneman’s Theories in his Book Thinking Fast and Slow Change How We T
• 5.6. The Importance of the Capability to Detect False Information—“Crap”—in the Contemporar
• Chapter 6. The Importance of Demographics and Multigenerational Audiences
• 6.0. The Importance of Demographics and Multigenerational Audiences
• 6.1. Generational Labels Simultaneously Obfuscate and Clarify Understanding for Corporate Communicat
• 6.2. How Educational, Class, and Economic Factors Work in this Environment
• 6.3. Gender, Ethnicity, and National Origin Complicate Communication for Corporations
• Chapter 7. Uncertainty—Nothing Is Forever
• 7.1. Impact of Technological Uncertainty
• 7.2. Impact of Geopolitical Uncertainty
• 7.3. Importance of Economic Uncertainty
• Economic Uncertainty and Technological Uncertainty
• Verification
• Democratization
• Data Privacy and Security
• Transparency
• Creepiness
• 7.4. Influence of Socio-cultural Uncertainty
• Radical Change
• Vocal Activism
• Quiet Engagement
• Strict Neutrality
• Chapter 8. Looking Around Corners
• Sources and Further Reading
• Contributors
• Index