Efnisyfirlit

• Preface
• Why Corporate Responsibility?
• What Is This Book About?
• Why Is Corporate Responsibility So Important Today?
• Notes
• Acknowledgments
• About the Author
• Part I: What and Why
• 1. An Introduction to Corporate Responsibility
• What Is Corporate Responsibility?
• The 21st Century’s CR Surge
• The Upside of CR
• Reputation Risk Management
• Brand Differentiation
• Talent Attraction and Retention
• License to Operate
• CR Critics
• Responsibility Inside and Out: Employee Involvement In CR
• Building a Values-Based Culture
• The Evolution of CR
• How to Think About CR: Frameworks and Implementation
• Three Key Frameworks
• How to Think About CR: Frameworks and Implementation
• Conclusion
• Notes
• Starbucks Coffee Company
• 2. The Business Case for CR
• What Is the “Business Case” for Corporate Responsibility?
• Perceived Barriers to Corporate Responsibility
• Models Created to Categorize the Benefits of CR Initiatives
• Creating Value Through Corporate Responsibility
• The Business Case for Sustainability
• Structure of CR Function
• Conclusion
• Notes
• Unilever’s Sustainable Living Plan: Revolutionizing Sustainability on a Global Scale
• Part II: Three Components of CR: Environmental, Social, and Governance
• 3. Environmental Responsibility
• The Evolution of Corporate Environmental Responsibility
• Greenwashing and Sustainability Rankings
• Measuring Environmental Friendliness
• The Current State/Heading Toward a Triple Win
• Growing Investor Interest
• Growth
• Return on Capital
• Risk Management
• Human Capital and Sustainability
• Conclusion
• Notes
• Wal-Mart’s Sustainability Strategy
• 4. The Corporation’s Responsibility to Society: Human Rights and Labor Issues
• Introduction to Socially Responsible Business Practices
• Socially Responsible Labor Practices
• Workplace Discrimination
• Increasing the Role of Women in the Workplace
• Racial Discrimination
• LGBT Discrimination
• Subtle Forms of Discrimination
• Labor Issues in the Supply Chain
• The Scope of Human Rights Responsibility
• Conclusion
• Notes
• Royal Dutch/Shell Group: Brent Spar and Nigeria
• 5. The Corporation’s Responsibility to Consumers
• The Food Industry
• Sugar and Obesity
• Fast-Food Marketing
• Corporate Responsibility vs. Government Intervention
• Conclusion
• The Healthcare and Pharmaceutical Industries
• Corporate Responsibility Initiatives in the Pharmaceutical Industry
• Conclusion
• Notes
• Creating Shared Value at McDonald’s
• 6. Responsible Corporate Governance
• The Board of Directors
• Operational Oversight
• Risk Management
• Executive Recruitment, Performance, and Compensation
• Corporate Governance in Crisis
• Enron Corporation
• Tyco International
• WorldCom
• The 2007 Financial Crisis
• Government Response to Corporate Scandals
• The Evolution of Corporate Governance to Include Corporate Social Responsibility
• Executive Compensation
• Golden Parachutes
• Conclusion
• Notes
• The New York Stock Exchange and Richard Grasso: Excessive Compensation as a Failure of Corporate Governance
• Part III: Corporate Responsibility in Action
• 7. Corporate Ethics
• Definition of Corporate Ethics
• The Evolution of Corporate Ethics
• Corporate Ethics in the Modern Era
• How to Create a Corporate Code of Ethics
• The Relationship Between Ethics and Other Areas of CR
• How Ethics Informs Business Decision-Making
• The Role of Ethics in MBA Curricula
• Ethics as a Creator of Shared Value
• How Ethics Creates Value for Stakeholders
• Conclusion
• Notes
• Il Mare’s Oculare
• 8. Corporate Philanthropy
• Motivations Behind and Critiques Against CP
• The Strategic Approach to CP
• The Business Case and Value Creation
• Measuring Progress and Improving Outcomes
• Conclusion
• Notes
• Corporate Philanthropy at Goldman Sachs: 10,000 Small Businesses
• 9. Communicating Corporate Responsibility
• The Strategic Importance of Communicating CR
• The Current Environment for Promoting Responsible Business Practices
• How to Effectively Communicate Your Company’s CR Strategy
• Determine Your Communication Channels
• Identify Content
• The Dangers of Empty Boasting
• Match Rhetoric With Action
• The Transparency Initiative
• Know Your Audience
• Create an Ongoing Dialogue
• Collaborate With Friends and Foes
• Focus on Employee Engagement
• Be Consistently Credible
• Know How to Communicate Your Successes, and to Whom
• The Connection Between Communicating CR and Corporate Reputation
• CR Reporting
• Communicating CR in a Digital World
• Conclusion
• Notes
• FIJI Water: Going Green or Greenwashing?
• 10. Implementing a CR Strategy
• Current Approaches to CR Implementation
• Our Approach
• How CR Strategy Relates to Implementation
• Where Do CSR Strategies Usually Come From?
• How Do You Select and Refine Your CSR Focus?
• How Should a Corporation Evaluate CR Strategies/Opportunities?
• Driving Internal Change
• Introduction to Internal Change
• Establishing a Change Management Organization
• Gaining the Support of the Top Management Team
• Establishing Organizational Momentum
• Reinforcing Through Incentives
• Partnering With External Parties
• Why Should You Worry About External Parties?
• How Should You Approach External Partnerships?
• How Should Partnerships Be Structured?
• Examples of Successful Partnerships
• Measuring and Reacting
• Why Is Measurement Important?
• What and How to Measure
• Social Sustainability
• Conclusion
• Notes
• The Timberland Company: Managing a Socially Responsible Supply Chain
• Index