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• Cover
• Half Title
• Series
• Title
• Copyright
• Brief Contents
• Contents
• Preface
• Acknowledgments
• 1 Crisis Communications Today
• Disinformation and Misinformation
• Mini-Case: White Star Line’s Titanic Sinks
• 2 Crisis Communications Theory
• Case Study: Will Smith and the Academy Awards Slap
• 3 “Textbook” Crises
• Case Study: Johnson & Johnson and the Tylenol Murders
• Case Study: Exxon and the Valdez Oil Spill
• 4 History-Making Crises
• Case Study: Thinking Outside the Box
• Case Study: Gander, Newfoundland and 9/11
• Case Study: Columbine High School and the Shooting Tragedy
• Update/Case Study: Hoping for the Best, Anticipating the Worst: Preparing for a School Shooting
• Case Study: Hurricane Katrina and New Orleans
• Update/Case Study: Hurricane Katrina, New Orleans, and Brad Pitt
• 5 Communications to Prevent Crises
• 6 Communications When the Crisis Strikes
• Case Study: At Starbucks, Lawyers Can Prevent Crises
• 7 Social Media and Crisis Communications
• 8 Culture Crises
• Case Study: AIDS in Africa
• Update/Case Study: HIV/AIDS Plus COVID-19, a Syndemic
• Case Study: Nut Rage and Korean Airlines
• Case Study: Yuhan-Kimberly and Baby Wet Wipes
• Case Study: Saginaw Valley State University and the Theater Controversy
• 9 Transportation Crises
• Case Study: Holland America Line and Cruise Crises
• Update/Case Study: Cruise Ships and COVID-19
• Case Study: US Airways and “The Miracle on the Hudson”
• Update/Case Study: Airplanes and Bird Strikes
• 10 Truth and Privacy
• Case Study: Wendy’s and the Finger-in-the-Chili Hoax
• Mini-Case: Domino’s Pizza
• Case Study: Mr. Famous Dead Person and Privacy
• 11 The Basic Crisis Communications Plan
• Appendix A: Generic Crisis Communications Plan for a Company
• Appendix B: Sample Crisis Communications Plan for a Non-Profit
• Appendix C: Crisis Communications Plan for a Cyberattack
• Index