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• Title Page
• Copyright
• ABOUT THE AUTHOR
• TABLE OF CONTENTS
• List of Figures
• List of Tables
• List of Abbreviations
• Preface
• Chapter 1 Introduction to Cultural Tourism
• 1.1. Introduction
• 1.2. Cultural Tourism
• 1.3. Reasons For Growth of Cultural Tourism
• 1.4. Cultural Tourism and Tourist Types
• 1.5. Significance of Cultural Tourism
• 1.6. Challenges Facing Cultural Tourism Development in Developing Countries
• 1.7. The Role of Cultural Tourism in the Global Tourism Market
• 1.8. Conclusion
• References
• Chapter 2 Cross-Cultural Behavior In Tourism
• 2.1. Cultural Tourism
• 2.2. The Challenge of Balancing Socioeconomic Integration With Cultural Distinction
• 2.3. Cross-Cultural Tourism And Empowerment
• 2.4. Factors With Respect to Buyers That Affect Their Tendency to Shop
• 2.5. Cultural Influences on Buyer’s Personal Characteristics
• 2.6. Conclusions Drawn
• 2.7. Long Term Difficulties
• References
• Chapter 3 Heritage and Cultural Tourism
• 3.1. Introduction To Heritage Tourism
• 3.2. Objectives of Heritage And Cultural Tourism
• 3.3. Types of Her itage Tourism
• 3.4. Specific Types of Heritage Tourism
• 3.5. Reason For The Rapid Growth of Heritage Tourism
• 3.6. The Popularity of Cultural And Heritage Tourism
• 3.7. Culture and Heritage Tourism are a Fast Growing and High-Yielding Sector
• 3.8. Advantages of Heritage and Cultural Tourism Sector
• 3.9. Disadvantages of The Heritage and Cultural Tourism
• 3.10. Growth and Development of the Heritage Tourism and Different Stake Holders
• 3.11. Different Challenges in the Growth and Development of The Heritage Tourism
• 3.12. Conclusion
• References
• Chapter 4 Community Participation and Empowerment
• 4.1. Introduction
• 4.2. Types of C ommunity Tourism
• 4.3. Factors Influencing Community Participation
• 4.4. Tourism Promotion Through Community Participation
• 4.5. Potentialities of Community Participation In Community-Based Ecotourism Development
• 4.6. Community-Based Ecotourism is a Tool for Sustainable Local Development
• 4.7. Conclusion
• References
• Chapter 5 Marketing of Cultural and Heritage Tourism
• 5.1. Introduction
• 5.2. The Heritage Tourism Industry
• 5.3. Marketing of Heritage Tourism
• 5.4. Impact of Marketing on Levels of Tourists
• 5.5. Identification of The Problems and Needs For Cultural Tourism In Cross Project’s Development
• 5.6. Marketing Recommendations
• 5.7. Sustainable Tourism And World Heritage Sites
• 5.8. Conclusion
• 5.9. Case Study: Tourism Consumers and Contemporary Culture In Spain: A Case Study of Madrid
• References
• Chapter 6 Operational Management of Cultural Tourism
• 6.1. Introduction
• 6.2. Cultural Resources And Its Management With Respect To Tourism
• 6.3. Implication For Managers
• 6.4. Cultural Tourism Products
• 6.5. Setting Policy Goals And Management Objectives
• 6.6. Challenges of Triple Bottom Line Sustainability
• 6.7. Strategies And Solution To Tourism Management Problems
• 6.8. Tourism Performance Measures
• 6.9. Framework For Understanding What Is Necessary For A Successful Attraction
• 6.10. Applying Planning And Management Frameworks
• References
• Chapter 7 Environmental Management And Sustainability: Cultural Tourism
• 7.1. Introduction
• 7.2. Cultural Heritage Framework
• 7.3. Heritage Site Management Planning
• 7.4. Impacts of Tourism
• 7.5. Conclusion
• References
• Chapter 8 Vision and Trends Of Cultural Tourism Sector
• 8.1. Introduction
• 8.2. Cultural Tourism Current Vision and Scenario
• 8.3. Reasons For The Growth Of Cultural Tourism
• 8.4. Policies And Programmes For Culture And Tourism
• 8.5. Understanding Tourism Seasonality Impacts
• 8.6. Future Vision and Planning To Increase Cultural Tourism
• 8.7. Megatrends Transforming Tourism
• 8.8. Critical Uncertainties In Future Cultural Tourism
• 8.9. Plausible Future Scenarios
• References
• Index
• Back Cover