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• Cover Page
• Half-title Page
• Title Page
• Copyright Page
• Dedication Page
• About the Author
• Table of Contents
• Preface
• Acknowledgments
• Chapter 1. Introduction
• Defining Cultural Tourism
• Conceptualizing Cultural Tourism—A Thematic Approach
• The Key Issue: Linking Cultural Heritage Management and Tourism Management
• Chapter 2. Challenges in Achieving Sustainable Cultural Tourism
• Introduction
• Culture and Tourism—Collaborators or Competitors?
• The Independent Evolution of Tourism and Cultural Heritage
• Seven Possible Relationships Between Tourism and Cultural Heritage Management
• The Consequences
• The Solution?
• Chapter 3. How Tourism Works
• Introduction
• The Nature of Tourism
• Attractions Drive Tourism
• Factors Influencing Visitation Levels
• Tourist Behavior
• Cultural Tourism
• Conclusion
• Chapter 4. Cultural Heritage Management
• Introduction
• Core Concepts
• Cultural Heritage Management and Tourism
• Negative and Positive Impacts of Tourism
• Conclusion
• Chapter 5. Tangible Heritage
• Introduction
• Process-Driven Conservation of Tangible Cultural Heritage
• The Scope of Tangible Heritage Assets
• Cultural Significance of Heritage Assets
• Authenticity
• Tourism, Authenticity, and Commodification
• Visitor Accessibility to Tangible Heritage Assets
• Consultation as an Important Element of the Management Process
• Chapter 6. Intangible Heritage and Its Management
• Introduction
• Recognition of Intangible Cultural Heritage Management
• Intangible Heritage Assets—Management and Tourism Issues
• Authenticity and Cultural Space
• Tourism and Changes to Intangible Heritage
• Culturally Appropriate and Sustainable Use of Assets
• Stakeholder Consultation in Setting Management Priorities
• Chapter 7. Cultural Tourism Products—A Regional Perspective
• Introduction
• Products
• Benefits of Adopting a Marketing Approach to Product Development
• Hierarchy of Attractions
• Developing Cultural Tourism Attractions
• Conclusions
• Chapter 8. Commodification, Environmental Bubbles, and Cultural Tourism Products
• Introduction
• Consumption—Strangeness versus Familiarity and the Environmental Bubble
• Creating Cultural Tourism Products or Attractions
• Tactics
• Conclusions
• Chapter 9. The Cultural Tourism Market: A Cultural Tourism Typology
• Introduction
• Who Are Cultural Tourists?
• A Typology of Cultural Tourists: Recognizing Different Shades of Cultural Tourists
• Five Types of Cultural Tourists
• Testing the Model: Hong Kong As a Case Study
• Implications for Cultural Tourism
• Chapter 10. Gatekeepers
• Introduction
• Using Cultural and Heritage Assets to Brand a Destination
• The Role of Gatekeepers in Conveying Messages
• Effect of Many Gatekeepers on the Message Passed to the Tourist
• Chapter 11. Assessment
• Introduction
• Assessing the Tourism Potential of Assets
• Considering the Wider Context
• Understanding the Asset in Its Setting
• Asset Specific Issues: “Place” and Cultural Spaces
• Stakeholder and Consultation Issues
• People, Skills, and Financial Resources
• Conclusions
• Chapter 12. Asset Auditing and Planning
• Introduction
• An Audit Model
• An Audit Procedure
• Testing the Procedure—Hong Kong
• Planning
• Chapter 13. Marketing
• Introduction
• Marketing As a Management Tool
• Unique Features of Marketing in Cultural Tourism
• Thinking Strategically
• Sustainable Competitive Advantages
• Role of Research
• Putting It Together—The Marketing Plan
• The Four Ps—The Marketing Mix
• Conclusions
• Chapter 14. Presentation and Management of Heritage Assets
• Introduction
• Reinvestment of Revenue in Conservation As One Benefit of Tourism
• Fees and Levies Raised at the Source
• Epilogue
• References
• Index