Efnisyfirlit

• Preface
• The Authors
• Part One: Developing and Administering Questionnaires
• Chapter One: An Overview of the Sample Survey Process
• Gathering Information through Research
• Advantages of Sample Survey Research
• Types of Sample Survey Research
• Stages of the Survey Research Process
• Monitoring and Supervision of the Interview Process
• Ethical Considerations in Survey Research
• Conclusion
• Notes
• Chapter Two: Designing Effective Questionnaires: Basic Guidelines
• Introducing the Study
• Sequence of Questions
• Question Format: Open-Ended or Closed-Ended
• Questionnaire Length
• Editing the Completed Questionnaire
• Notes
• Chapter Three: Developing Survey Questions
• Guidelines for Phrasing Questions
• Levels of Measurement
• Formatting of Questions
• Chapter Four: Using Focus Groups in the Survey Research Process
• Uses of Focus Groups
• Planning Focus Groups
• Recruiting Focus Group Participants
• Implementing the Focus Group Sessions
• Part Two: Ensuring Scientific Accuracy
• Chapter Five: Descriptive Statistics: Measures of Central Tendency and Dispersion
• Measures of Central Tendency
• Measures of Dispersion
• The Normal Distribution
• Selecting the Most Appropriate Measure of Central Tendency for Describing Survey Data
• Scaled Frequency Distributions
• Notes
• Chapter Six: The Theoretical Basis of Sampling
• Properties of the Normal Distribution
• The Standardized Z Score
• The Theoretical Basis of Sampling
• Generalizing from a Single Sample
• Chapter Seven: Confidence Intervals and Basic Hypothesis Testing
• Confidence Intervals
• Confidence Intervals Expressed as Proportions
• Hypothesis Testing
• Notes
• Chapter Eight: Determining the Sample Size
• Determinants of Sampling Accuracy
• Determination of Sample Size for Variables Expressed in Terms of Proportions
• Determination of Sample Size for Interval Scale Variables
• Determination of Sample Size When Both Proportional and Interval Scale Variables Are Present
• Note
• Chapter Nine: Selecting and Obtaining a Representative Sample
• Probability Sampling
• Identification of the Sampling Frame
• Establishing a Representative Working Population
• Examples of Sampling Frames
• Weighting Disproportionate Samples
• Nonresponse Bias
• Nonprobability Sampling
• Notes
• Part Three: Presenting and Analyzing Survey Results
• Chapter Ten: Analyzing Cross-Tabulated Data
• Cross-Tabulated Contingency Tables
• The Chi-Square Test of Significance
• Cramér’s V and Phi (Φ)
• Additional Chi-Square Considerations
• Gamma (γ)
• Testing the Statistical Significance of Gamma
• Notes
• Chapter Eleven: Testing the Difference Between Means
• Independent Samples t Test
• Paired Samples t Test
• Difference of Proportions Test
• Analysis of Variance
• Post Hoc Tests: A Multiple Comparison of Means
• Spuriousness
• Notes
• Chapter Twelve: Regression and Correlation
• Simple Linear Regression
• Testing the Significance of the Regression Line
• Calculation of Sum of Squares
• Calculation of Variances and F Ratio
• Coefficient of Determination (r2)
• Pearson’s r Correlation
• Dummy Variables
• Choosing among Tests of Significance and Measures of Association
• Notes
• Chapter Thirteen: Preparing an Effective Final Report
• Report Format
• Specific Considerations for Formally Reporting Survey Results
• Resource A: Table of Areas of a Standard Normal Distribution
• Resource B: Glossary
• Bibliography
• Index
• EULA