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• Endorsement Page
• Half Title
• Title Page
• Copyright Page
• Dedication
• Table of Contents
• Figures
• About the Authors
• Acknowledgements
• Foreword: Embrace the Sustainable Marketing Normal, Phillip Kotler
• Foreword: Adopt a Sustainable Mindset; Market with Purpose, Roberto Croci
• Preface: What is Digital, and Why Should I Care?
• Introduction: Your Roadmap to Digital Integration
• Chapter 1 Transforming from Traditional to Digital Values
• Chapter 2 A Digitally Challenged Enterprise
• Chapter 3 Drivers of Change
• Chapter 4 Fundamentals of the Sustainable Marketing Normal
• Chapter 5 Managing the Sustainable Marketing Normal
• Chapter 6 Integrated Digital Marketing
• Chapter 7 Define and Establish
• Chapter 8 Convey and Augment
• Chapter 9 Connect and Convert
• Chapter 10 Measure and Refine
• Chapter 11 Digital Alignment
• Chapter 12 Structural Integration
• Chapter 13 Evaluation and Return on Investment
• Chapter 14 Building Shared Value
• Chapter 15 From Social Enterprise to Digitally Integrated Organization
• Glossary
• Index