Efnisyfirlit

• Preface
• Introducing the Disciplined Entrepreneurship Canvas
• Step 0 How Do I Get Started? Should I?
• Your Passion
• Your Team
• Coming Up with an Idea or a Technology
• Hybrid Idea: Mix of Market Pull and Technology Push
• Notes
• Step 1 Market Segmentation
• What is Step 1, Market Segmentation?
• Why Do We Do This Step, and Why Do We Do It Now?
• Process Guide
• Bonus Topic A Practical Guide to Primary Market Research
• What Is Primary Market Research?
• Worksheets
• Notes
• Step 2 Select a Beachhead Market
• What Is Step 2, Select a Beachhead Market?
• Why Do We Do This Step, and Why Do We Do It Now?
• General Exercises to Understand Concept
• Worksheets
• Step 3 Build an End User Profile for the Beachhead Market
• What Is Step 3, Build an End User Profile for the Beachhead Market?
• Why Do We Do This Step, and Why Do We Do It Now?
• Process Guide
• General Exercises to Understand Concept
• Worksheet
• End User Profile for Beachhead Market
• Step 4 Estimate the Total Addressable Market (TAM) for the Beachhead Market
• What Is Step 4, Estimate the Total Addressable Market (TAM) for the Beachhead Market?
• Why Do We Do This Step, and Why Do We Do It Now?
• Process Guide
• General Exercises to Understand Concept
• Worksheets
• Advanced Topics: Bottom-Up TAM Analysis
• Notes
• Step 5 Profile the Persona for the Beachhead Market
• What Is Step 5, Profile the Persona for the Beachhead Market?
• Why Do We Do This Step, and Why Do We Do It Now?
• Process Guide
• General Exercises to Understand Concept
• Worksheets
• Advanced Topic: Persona Profiles for Multisided End User Market
• Notes
• Step 6 Full Life Cycle Use Case
• What Is Step 6, Full Life Cycle Use Case?
• Why Do We Do This Step, and Why Do We Do It Now?
• Process Guide
• General Exercises to Understand Concept
• Worksheets
• Sketch of How the End User Currently Solves The Problem (or Doesn’t)
• Step 7 High-Level Product Specification
• What Is Step 7, High-Level Product Specification?
• Why Do We Do This Step, and Why Do We Do It Now?
• Process Guide
• General Exercises to Understand Concept
• Worksheets
• Advanced Topic: High-Level Product Brochure
• Notes
• Step 8 Quantify the Value Proposition
• What Is Step 8, Quantify the Value Proposition?
• Why Do We Do This Step, and Why Do We Do It Now?
• Process Guide
• General Exercises to Understand Concept
• Worksheets
• Step 9 Identify Your Next 10 Customers
• What Is Step 9, Identify Your Next 10 Customers?
• Why Do We Do This Step, and Why Do We Do It Now?
• Process Guide
• General Exercises to Understand Concept
• Worksheets
• Step 10 Define Your Core
• What Is Step 10, Define Your Core?
• Why Do We Do This Step, and Why Do We Do It Now?
• Process Guide
• General Exercise to Understand Concept
• Worksheet
• Step 11 Chart Your Competitive Position
• What Is Step 11, Chart Your Competitive Position?
• Why Do We Do This Step, and Why Do We Do It Now?
• Process Guide
• General Exercise to Understand Concept
• Worksheet
• Step 12 Determine the Customer’s Decision-Making Unit (DMU)
• What Is Step 12, Determine the Customer’s Decision-Making Unit (DMU)?
• Why Do We Do This Step, and Why Do We Do It Now?
• Process Guide
• General Exercises to Understand Concept
• Worksheet
• Step 13 Map the Process to Acquire a Paying Customer
• What Is Step 13, Map the Process to Acquire a Paying Customer?
• Why Do We Do This Step, and Why Do We Do It Now?
• Process Guide
• General Exercises to Understand Concept
• Worksheets
• Bonus Topic Windows of Opportunity and Triggers
• What Are Windows of Opportunity and Triggers?
• Why Are They Important and Why Now?
• Process Guide
• General Exercises to Understand Concept
• Worksheet
• Note
• Step 14 Estimate the Total Addressable Market (TAM) Size for Follow-on Markets
• What Is Step 14, Estimate the Total Addressable Market (TAM) Size for Follow-on Markets?
• Why Do We Do This Step, and Why Do We Do It Now?
• Process Guide
• General Exercises to Understand Concept
• Worksheet
• Step 15 Design a Business Model
• What Is Step 15, Design a Business Model?
• Why Do We Do This Step, and Why Do We Do It Now?
• Process Guide
• General Exercises to Understand Concept
• Worksheet
• Step 16 Set Your Pricing Framework
• What Is Step 16, Set Your Pricing Framework?
• Why Do We Do This Step, and Why Do We Do It Now?
• Process Guide
• General Exercises to Understand Concept
• Worksheet
• Note
• Step 17 Estimate the Lifetime Value (LTV) of an Acquired Customer
• What Is Step 17, Estimate the Lifetime Value of an Acquired Customer?
• Why Do We Do This Step, and Why Do We Do It Now?
• Process Guide
• General Exercises to Understand Concept
• Worksheet
• Note
• Step 18 Map the Sales Process to Acquire a Customer
• What Is Step 18, Map the Sales Process to Acquire a Customer?
• Why Do We Do This Step, and Why Do We Do It Now?
• Process Guide
• General Exercises to Understand Concept
• Worksheets
• Example
• Step 19 Estimate the Cost of Customer Acquisition (COCA)
• What Is Step 19, Estimate the Cost of Customer Acquisition (COCA)?
• Why Do We Do This Step, and Why Do We Do It Now?
• Process Guide
• General Exercises to Understand Concept
• Worksheets
• Step 20 Identify Key Assumptions
• What Is Step 20, Identify Key Assumptions?
• Why Do We Do This Step, and Why Do We Do It Now?
• Process Guide
• General Exercises to Understand Concept
• Worksheet
• Step 21 Test Key Assumptions
• What Is Step 21, Test Key Assumptions?
• Why Do We Do This Step, and Why Do We Do It Now?
• Process Guide
• General Exercise to Understand Concept
• Worksheet
• Step 22 Define the Minimum Viable Business Product (MVBP)
• What Is Step 22, Define the Minimum Viable Business Product (MVBP)?
• Why Do We Do This Step, and Why Do We Do It Now?
• Process Guide
• General Exercise to Understand Concept
• Worksheet
• Step 23 Show That “The Dogs Will Eat the Dog Food”
• What Is Step 23, Show That “The Dogs Will Eat the Dog Food”?
• Why Do We Do This Step, and Why Do We Do It Now?
• Process Guide
• General Exercise to Understand Concept
• Worksheet
• Note
• Step 24 Develop a Product Plan
• What Is Step 24, Develop a Product Plan?
• Why Do We Do This Step, and Why Do We Do It Now?
• Process Guide
• General Exercises to Understand Concept
• Worksheets
• Beyond the 24 Steps
• What Is Missing in the 24 Steps?
• Worksheet
• Note
• Exercise Answers
• Step 2
• Step 5
• Step 6
• Step 7
• Step 9
• Step 10
• Step 14
• Step 15
• Step 16
• Step 17
• Step 18
• Step 19
• Step 20
• Step 24
• Index
• EULA