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• List of Figures
• List of Tables
• Preface
• Acknowledgements
• Online Resources
• Introduction
• 1 An Introduction to Doing Business in Asia
• 1.1 The Asian business environment
• 1.2 Centrepiece: Diverse Asia – geo-economic and geo-political clusters
• 1.3 The context: The international business environment in a transforming Asia
• 1.4 The international firm: Main size patterns in Asia
• 2 International Business Strategy: Asia
• 2.1 International business strategy into and across Asia
• 2.2 Case study: Going to India – opportunities and challenges for APUS’s globalization
• 2.3 Case study: The Charoen Pokphand Group – the strategy of a cross-border ‘latecomer’
• 2.4 Strategic implications
• 3 Location Decisions and Market Expansion in Asia
• 3.1 International location choices
• 3.2 Case study: Unilever – changes in organizational structure
• 3.3 Case study: Organizational structure aligned – ‘Fast retailing’ in East Asia
• 3.4 Strategic implications
• 4 Market Access Conditions and Regional Integration
• 4.1 Market access conditions: Variations and market integration impacts in Asia
• 4.2 Case study: New Hope Group – a long-term commitment for Asian expansions
• 4.3 Case study: Toyota’s market expansion across Asia – adapting to diverse macro-economic environments
• 4.4 Strategic implications
• 5 Modes of Entry and Investment into Asia
• 5.1 Modes of entry and investment
• 5.2 Case study: Mahindra & Mahindra – the local optimizer strategy
• 5.3 Case study: Strategic responses to institutional influences – Volkswagen’s Asia entry modes
• 5.4 Strategic implications
• 6 Asia’s Global Value Chain Participation
• 6.1 The crucial participation of Asia in supply and global value chains
• 6.2 Case study: Huawei’s supply chain management amid US–China trade tensions – establishing collaborative partnerships with Asian suppliers
• 6.3 Case study: Samsung’s supply chain management – a unique blend driving capability development and adjustment
• 6.4 Strategic implications
• 7 Diversity and Cultures: Further Considerations and Conclusions
• 7.1 Cross-cultural management
• 7.2 The diversity of a continent: Potentials and uncertainty impacts
• 7.3 Concluding remarks
• Glossary
• Index