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• Title Page
• Copyright
• Preface
• Acknowledgments
• Brief Contents
• Contents
• Part 1: Introduction to E-commerce
• Chapter 1: Introduction to E-Commerce
• Learning Objectives
• Everything on Demand: The “Uberization” of E-commerce
• 1.1 The First Thirty Seconds: Why You Should Study E-commerce
• 1.2 Introduction to E-commerce
• What Is E-commerce?
• The Difference Between E-commerce and E-business
• Technological Building Blocks Underlying E-commerce: The Internet, Web, and Mobile Platform
• Major Trends in E-commerce
• Insight on Technology: Will Apps Make the Web Irrelevant?
• 1.3 Unique Features of E-commerce Technology
• Ubiquity
• Global Reach
• Universal Standards
• Richness
• Interactivity
• Information Density
• Personalization and Customization
• Social Technology: User-Generated Content and Social Networks
• 1.4 Types of E-commerce
• Business-to-Consumer (B2C) E-commerce
• Business-to-Business (B2B) E-commerce
• Consumer-to-Consumer (C2C) E-commerce
• Mobile E-commerce (M-commerce)
• Social E-commerce
• Local E-commerce
• 1.5 E-commerce: A Brief History
• E-commerce 1995–2000: Invention
• E-commerce 2001–2006: Consolidation
• E-commerce 2007–Present: Reinvention
• Assessing E-commerce: Successes, Surprises, and Failures
• Insight on Business: Rocket Internet
• 1.6 Understanding E-commerce: Organizing Themes
• Technology: Infrastructure
• Business: Basic Concepts
• Society: Taming the Juggernaut
• Insight on Society: Facebook and the Age of Privacy
• 1.7 Academic Disciplines Concerned with E-commerce
• Technical Approaches
• Behavioral Approaches
• 1.8 Careers in E-commerce
• The Company
• Position: Category Specialist in the E-commerce Retail Program
• Qualifications/Skills
• Preparing for the Interview
• Possible First Interview Questions
• 1.9 Case Study: Puma Goes Omni
• 1.10 Review
• Key Concepts
• Questions
• Projects
• References
• Chapter 2: E-Commerce Business Strategies
• Learning Objectives
• Australia’s Canva Grows from Startup to Super Unicorn
• 2.1 E-commerce Business Models
• Introduction
• Eight Key Elements of a Business Model
• Value Proposition
• Revenue Model
• Market Opportunity
• Insight on Business: OpenRice Brings Social E-commerce to the Table
• Competitive Environment
• Competitive Advantage
• Market Strategy
• Organizational Development
• Management Team
• Raising Capital
• Insight on Society: Crowdfunding Takes Off
• Categorizing E-commerce Business Models: Some Difficulties
• 2.2 Major Business-to-Consumer (B2C) Business Models
• E-tailer
• Community Provider
• Content Provider
• Portal
• Insight on Technology: Connected Cars and the Future of E-commerce
• Transaction Broker
• Market Creator
• Service Provider
• 2.3 Major Business-to-Business (B2B) Business Models
• E-distributor
• E-procurement
• Exchanges
• Industry Consortia
• Private Industrial Networks
• 2.4 How E-commerce Changes Business: Strategy, Structure, and Process
• Industry Structure
• Industry Value Chains
• Firm Value Chains
• Firm Value Webs
• Business Strategy
• E-commerce Technology and Business Model Disruption
• 2.5 Careers in E-commerce
• The Company
• Position: Assistant Manager of E-business
• Qualifications/Skills
• Preparing for the Interview
• Possible First Interview Questions
• 2.6 Case Study: Weathering the Storm: Twitter Tweaks Its Business Model
• 2.7 Review
• Key Concepts
• Questions
• Projects
• References
• Part 2: Technology Infrastructure for E-commerce
• Chapter 3: E-Commerce Infrastructure
• Learning Objectives
• The Covid-19 Pandemic: Will the Internet Break?
• 3.1 The Internet: Technology Background
• The Evolution of the Internet: 1961–The Present
• The Internet: Key Technology Concepts
• Packet Switching
• Transmission Control Protocol/Internet Protocol (TCP/IP)
• IP Addresses
• Domain Names, DNS, and URLs
• Client/Server Computing
• The Mobile Platform
• The Internet “Cloud Computing” Model: Hardware and Software as a Service
• Other Internet Protocols and Utility Programs
• 3.2 Internet Infrastructure and Access
• The Internet Backbone
• Internet Exchange Points
• Tier 3 Internet Service Providers
• Campus/Corporate Area Networks
• Mobile Internet Access
• Telephone-based versus Computer Network-based Wireless Internet Access
• Other Innovative Internet Access Technologies: Drones, Balloons, and White Space
• The Internet of Things
• Insight on Business: The Internet of Everything: Opportunities and Challenges
• Who Governs the Internet?
• 3.3 The Web
• Insight on Society: Government Regulation and Surveillance of the Internet
• Hypertext
• Markup Languages
• HyperText Markup Language (HTML)
• eXtensible Markup Language (XML)
• Web Servers and Clients
• Web Browsers
• 3.4 The Internet and the Web: Features and Services
• Communication Tools
• E-mail
• Messaging Applications
• Online Message Boards
• Internet Telephony
• Videoconferencing, Video Chatting, and Telepresence
• Search Engines
• Insight on Technology: Zoom in the Midst of the Pandemic
• Downloadable and Streaming Media
• Web 2.0 Applications and Services
• Online Social Networks
• Blogs
• Wikis
• Virtual Reality and Augmented Reality
• Intelligent Digital Assistants
• 3.5 Mobile Apps: The Next Big Thing Is Here
• Platforms for Mobile Application Development
• App Marketplaces
• 3.6 Careers in E-commerce
• The Company
• Position: E-commerce Specialist
• Qualifications/Skills
• Preparing for the Interview
• Possible First Interview Questions
• 3.7 Case Study: Akamai Technologies: Attempting to Keep Supply Ahead of Demand
• 3.8 Review
• Key Concepts
• Questions
• Projects
• References
• Chapter 4: Building an E-Commerce Presence
• Learning Objectives
• Scratch Builds an E-commerce Presence from “Scratch”
• 4.1 Imagine Your E-commerce Presence
• What’s the Idea? (The Visioning Process)
• Where’s the Money: Business and Revenue Model
• Who and Where Is the Target Audience?
• What Is the Ballpark? Characterize the Marketplace
• Where’s the Content Coming From?
• Know Yourself: Conduct a SWOT Analysis
• Develop an E-commerce Presence Map
• Develop a Timeline: Milestones
• How Much Will This Cost?
• 4.2 Building an E-commerce Presence: A Systematic Approach
• The Systems Development Life Cycle
• Systems Analysis/Planning: Identify Business Objectives, System Functionality, and Information Requi
• System Design: Hardware and Software Platforms
• Building the System: In-house Versus Outsourcing
• Insight on Business: OVH Takes E-commerce to the Clouds
• Testing the System
• Implementation, Maintenance, and Optimization
• Alternative Web Development Methodologies
• 4.3 Choosing Software
• Simple versus Multi-tiered Website Architecture
• Web Server Software
• Site Management Tools
• Dynamic Page Generation Tools
• Application Servers
• E-commerce Merchant Server Software Functionality
• Online Catalog
• Shopping Cart
• Credit Card Processing
• Merchant Server Software Packages (E-commerce Software Platforms)
• Choosing an E-commerce Software Platform
• 4.4 Choosing Hardware
• Right-Sizing Your Hardware Platform: The Demand Side
• Right-Sizing Your Hardware Platform: The Supply Side
• 4.5 Other E-commerce Site Tools
• Website Design: Basic Business Considerations
• Tools for Search Engine Optimization
• Tools for Interactivity and Active Content
• Java, Java Server Pages (JSP), and JavaScript
• Active Server Pages (ASP) and ASP.NET
• ColdFusion
• PHP, Ruby on Rails (RoR), and Django
• Other Design Elements
• Personalization Tools
• The Information Policy Set
• 4.6 Developing a Mobile Website and Building Mobile Applications
• Insight on Society: Designing for Accessibility
• Planning and Building a Mobile Presence
• Mobile Presence: Design Considerations
• Cross-Platform Mobile App Development Tools
• Mobile Presence: Performance and Cost Considerations
• 4.7 Careers in E-commerce
• The Company
• Position: UX Designer
• Insight on Technology: Klook Sets Its Sights on New Vistas
• Qualifications/Skills
• Preparing for the Interview
• Possible First Interview Questions
• 4.8 Case Study: Skyscanner: The One-stop Travel Platform
• 4.9 Review
• Key Concepts
• Questions
• Projects
• References
• Chapter 5: E-Commerce Security and Payment Systems
• Learning Objectives
• Ransomware: The New Business of Hostage-Taking
• 5.1 The E-commerce Security Environment
• The Scope of the Problem
• The Underground Economy Marketplace: The Value of Stolen Information
• What Is Good E-commerce Security?
• Dimensions of E-commerce Security
• The Tension Between Security and Other Values
• Security versus Ease of Use
• Public Safety and the Criminal Uses of the Internet
• 5.2 Security Threats in the E-commerce Environment
• Malicious Code
• Potentially Unwanted Programs (PUPs)
• Phishing
• Hacking, Cybervandalism, and Hacktivism
• Data Breaches
• Credit Card Fraud/Theft
• Insight on Society: The Marriott Data Breach
• Identity Fraud
• Spoofing, Pharming, and Spam (Junk) Websites
• Sniffing and Man-in-the-Middle Attacks
• Denial of Service (DoS) and Distributed Denial of Service (DDoS) Attacks
• Insider Attacks
• Poorly Designed Software
• Social Network Security Issues
• Mobile Platform Security Issues
• Cloud Security Issues
• Insight on Technology: Think Your Smartphone Is Secure?
• Internet of Things Security Issues
• 5.3 Technology Solutions
• Protecting Internet Communications
• Encryption
• Symmetric Key Cryptography
• Public Key Cryptography
• Public Key Cryptography Using Digital Signatures and Hash Digests
• Digital Envelopes
• Digital Certificates and Public Key Infrastructure (PKI)
• Limitations of PKI
• Securing Channels of Communication
• Secure Sockets Layer (SSL), Transport Layer Security (TLS) and HTTPS
• Virtual Private Networks (VPNs)
• Wireless (Wi-Fi) Networks
• Protecting Networks
• Firewalls
• Proxy Servers
• Intrusion Detection and Prevention Systems
• Protecting Servers and Clients
• Operating System and Application Software Security Enhancements
• Anti-Virus Software
• 5.4 Management Policies, Business Procedures, and Public Laws
• A Security Plan: Management Policies
• Insight on Business: Are Biometrics the Solution for E-commerce Security?
• The Role of Laws and Public Policy
• Private and Private-Public Cooperation Efforts
• Government Policies and Controls on Encryption
• 5.5 E-commerce Payment Systems
• Online Credit Card Transactions
• Credit Card E-commerce Enablers
• PCI-DSS Compliance
• Limitations of Online Credit Card Payment Systems
• Alternative Online Payment Systems
• Mobile Payment Systems: Your Smartphone Wallet
• Blockchain and Cryptocurrencies
• 5.6 Electronic Billing Presentment and Payment
• Market Size and Growth
• EBPP Business Models
• 5.7 Careers in E-commerce
• The Company
• The Position: Cybersecurity Threat Management Team Trainee
• Qualifications/Skills
• Preparing for the Interview
• Possible First Interview Questions
• 5.8 Case Study: Alipay and WeChat Pay Lead in Mobile Payments
• 5.9 Review
• Key Concepts
• Questions
• Projects
• References
• Part 3: Business Concepts and Social Issues
• Chapter 6: E-Commerce Marketing and Advertising
• Learning Objectives
• InMobi’s Global Mobile Ad Network
• 6.1 Consumers Online: The Internet Audience and Consumer Behavior
• Internet Traffic Patterns: The Online Consumer Profile
• Intensity and Scope of Usage
• Demographics and Access
• Type of Internet Connection: Broadband and Mobile Impacts
• Community Effects: Social Contagion in Social Networks
• Consumer Behavior Models
• The Online Purchasing Decision
• Shoppers: Browsers and Buyers
• What Consumers Shop for and Buy Online
• Intentional Acts: How Shoppers Find Vendors Online
• Why Some People Don’t Shop Online
• Trust, Utility, and Opportunism in Online Markets
• 6.2 Online Marketing and Advertising Strategies and Tools
• Strategic Issues and Questions
• The Website as a Marketing Platform: Establishing the Customer Relationship
• Traditional Online Marketing and Advertising Tools
• Search Engine Marketing and Advertising
• Display Ad Marketing
• E-mail Marketing
• Affiliate Marketing
• Viral Marketing
• Lead Generation Marketing
• Social, Mobile, and Local Marketing and Advertising
• Multi-Channel Marketing: Integrating Online and Offline Marketing
• Other Online Marketing Strategies
• Customer Retention Strategies
• Insight on Business: Are the Very Rich Different from You and Me?
• Pricing Strategies
• Long Tail Marketing
• Insight on Technology: The Long Tail: Big Hits and Big Misses
• 6.3 Internet Marketing Technologies
• The Revolution in Internet Marketing Technologies
• Web Transaction Logs
• Supplementing the Logs: Cookies and Other Tracking Files
• Databases, Data Warehouses, Data Mining, and Big Data
• Databases
• Insight on Society: Every Move You Take, Every Click You Make, We’ll Be Tracking You
• Data Warehouses and Data Mining
• The Challenge of Big Data
• Marketing Automation and Customer Relationship Management (CRM) Systems
• 6.4 Understanding the Costs and Benefits of Online Marketing Communications
• Online Marketing Metrics: Lexicon
• How Well Does Online Advertising Work?
• The Costs of Online Advertising
• Marketing Analytics: Software for Measuring Online Marketing Results
• 6.5 Careers in E-commerce
• The Company
• The Position: Digital Marketing Assistant
• Qualifications/Skills
• Preparing for the Interview
• Possible First Interview Questions
• 6.6 Case Study: Programmatic Advertising: Real-Time Marketing
• 6.7 Review
• Key Concepts
• Questions
• Projects
• References
• Chapter 7: Social, Mobile, and Local Marketing
• Learning Objectives
• Pinterest Expands Around the Globe
• 7.1 Introduction to Social, Mobile, and Local Marketing
• From Eyeballs to Conversations
• From the Desktop to the Smartphone and Tablet
• The Social, Mobile, Local Nexus
• 7.2 Social Marketing
• Social Marketing Players
• The Social Marketing Process
• Facebook Marketing
• Basic Facebook Features
• Facebook Marketing Tools
• Starting a Facebook Marketing Campaign
• Measuring Facebook Marketing Results
• Twitter Marketing
• Insight on Technology: Optimizing Social Marketing with Accuracast
• Basic Twitter Features
• Twitter Marketing Tools
• Starting a Twitter Marketing Campaign
• Measuring Twitter Marketing Results
• Pinterest Marketing
• Basic Pinterest Features
• Pinterest Marketing Tools
• Starting a Pinterest Marketing Campaign
• Measuring Pinterest Marketing Results
• Marketing on Other Social Networks: Instagram, Snapchat, TikTok, and LinkedIn
• The Downside of Social Marketing
• 7.3 Mobile Marketing
• Insight on Society: Social Marketing on TikTok: Worth the Risk?
• Overview: M-commerce Today
• How People Actually Use Mobile Devices
• In-App Experiences and In-App Ads
• How the Multi-Screen Environment Changes the Marketing Funnel
• Basic Mobile Marketing Features
• The Technology: Basic Mobile Device Features
• Mobile Marketing Tools: Ad Formats
• Starting a Mobile Marketing Campaign
• Insight on Business: Mobile Marketing Revs Up with 3-D and Augmented Reality
• Measuring Mobile Marketing Results
• 7.4 Local and Location-Based Mobile Marketing
• The Growth of Local Marketing
• The Growth of Location-Based (Local) Mobile Marketing
• Location-Based Marketing Platforms
• Location-Based Mobile Marketing: The Technologies
• Why Is Location-Based Mobile Marketing Attractive to Marketers?
• Location-Based Marketing Tools
• Location-Based Digital Marketing Features
• Proximity Marketing with Beacons
• Starting a Location-Based Marketing Campaign
• Measuring Location-Based Marketing Results
• 7.5 Careers in E-commerce
• The Company
• The Position: Social Media Associate
• Qualifications/Skills
• Preparing for the Interview
• Possible First Interview Questions
• 7.6 Case Study: ExchangeHunterJumper.com: Building an International Brand with Social Marketing
• 7.7 Review
• Key Concepts
• Questions
• Projects
• References
• Chapter 8: Ethics, Law, and E-Commerce
• Learning Objectives
• The Right to Be Forgotten: Europe Leads on Internet Privacy
• 8.1 Understanding Ethical, Social, and Political Issues in E-commerce
• A Model for Organizing the Issues
• Basic Ethical Concepts: Responsibility, Accountability, Liability, and Due Process
• Analyzing Ethical Dilemmas
• Candidate Ethical Principles
• 8.2 Privacy and Information Rights
• What is Privacy?
• Privacy in the Public Sector: Privacy Rights of Citizens
• Privacy in the Private Sector: Privacy Rights of Consumers
• Information Collected by E-commerce Companies
• Key Issues in Online Privacy of Consumers
• Marketing: Profiling, Behavioral Targeting, and Retargeting
• Social Networks: Privacy and Self Revelation
• Mobile Devices: Privacy Issues
• Consumer Privacy Regulation and Enforcement: The U.S. Federal Trade Commission (FTC)
• Consumer Privacy Regulation: The U.S. Federal Communications Commission (FCC)
• Privacy and Terms of Use Policies
• Privacy Protection in the EU and Other Countries
• Industry Self-Regulation
• Technological Solutions
• Privacy Protection as a Business
• Privacy Advocacy Groups
• Limitations on the Right to Privacy: Law Enforcement and Surveillance
• Insight on Technology: Contact Tracing Apps: Trading Privacy for Public Health
• 8.3 Intellectual Property Rights
• Types of Intellectual Property Protection
• Copyright: The Problem of Perfect Copies
• Fair Use Doctrine
• The Digital Millennium Copyright Act
• Copyright Protection in the European Union
• Patents: Business Methods and Processes
• E-commerce Patents
• Trademarks: Online Infringement and Dilution
• Trademarks and the Internet
• Cybersquatting and Brandjacking
• Cyberpiracy
• Metatagging
• Keywording
• Linking
• Framing
• Trade Secrets
• Challenge: Balancing the Protection of Property with Other Values
• 8.4 Governance
• Can the Internet Be Controlled?
• Taxation
• Insight on Business: New Rules Extend EU Taxation of E-commerce
• Net Neutrality
• Antitrust, Monopoly, and Market Competition in the Internet Era
• 8.5 Public Safety and Welfare
• Protecting Children
• Cigarettes, Gambling, and Drugs: Is the Web Really Borderless?
• Insight on Society: The Internet Drug Bazaar Operates Around the Globe
• 8.6 Careers in E-commerce
• The Company
• Position: E-commerce Privacy Research Associate
• Qualifications/Skills
• Preparing for the Interview
• Possible First Interview Questions
• 8.7 Case Study: Are Big Tech Firms Getting “Too Big”?
• 8.8 Review
• Key Concepts
• Questions
• Projects
• References
• Part 4: E-commerce in Action
• Chapter 9: E-Commerce Retail and Services
• Learning Objectives
• Souq.com: The Amazon of the Middle East Gets Acquired by Amazon
• 9.1 The Online Retail Sector
• The Retail Industry
• Online Retailing
• E-commerce Retail: The Vision
• The Online Retail Sector Today
• 9.2 Analyzing the Viability of Online Firms
• Strategic Analysis
• Financial Analysis
• 9.3 E-commerce in Action: E-tailing Business Models
• Virtual Merchants
• Amazon
• The Vision
• Business Model
• Financial Analysis
• Strategic Analysis—Business Strategy
• Strategic Analysis—Competition
• Strategic Analysis—Technology
• Strategic Analysis—Social and Legal Challenges
• Future Prospects
• Omni-channel Merchants: Bricks-and-Clicks
• Catalog Merchants
• Manufacturer-Direct
• Common Themes in Online Retailing
• 9.4 The Service Sector: Offline and Online
• Insight on Technology: ASOS Uses Big Data to Find Its Most Valuable Customers
• 9.5 Online Financial Services
• Fintech
• Online Banking and Brokerage
• Insight on Society: Revolut: Finance at Your Fingertips
• Multi-Channel versus Pure Online Financial Services Firms
• Financial Portals and Account Aggregators
• Online Mortgage and Lending Services
• Online Insurance Services
• Online Real Estate Services
• 9.6 Online Travel Services
• Why are Online Travel Services So Popular?
• The Online Travel Market
• Online Travel Industry Dynamics
• 9.7 Online Career Services
• It’s Just Information: The Ideal Web Business?
• Online Recruitment Industry Trends
• 9.8 On-Demand Service Companies
• Insight on Business: Food Delivery on Demand in the Middle East
• 9.9 Careers in E-commerce
• The Company
• Position: Associate, E-commerce Initiatives
• Qualifications/Skills
• Preparing for the Interview
• Possible First Interview Questions
• 9.10 Case Study: OpenTable: Your Reservation Is Waiting
• 9.11 Review
• Key Concepts
• Questions
• Projects
• References
• Chapter 10: Online Media
• Learning Objectives
• Spotify and Deezer: European Music Streaming Services Spread Around the Globe
• 10.1 Online Content
• Content Audience: Where Are the Eyeballs?
• Content Market: Entertainment and Media Industry Revenues
• Insight on Society: Is Generation Z Really All That Different?
• Online Content: Consumption, Revenue Models, and Revenue
• Digital Rights Management (DRM) and Walled Gardens
• Media Industry Structure
• Media Convergence: Technology, Content, and Industry Structure
• Technological Convergence
• Content Convergence
• Industry Structure Convergence
• 10.2 The Online Publishing Industry
• Online Newspapers
• From Print-centric to Digital First: The Evolution of Newspaper Online Business Models
• Online Newspaper Industry: Strengths and Challenges
• Insight on Business: Brut: Native Digital News
• Magazines Rebound on the Digital Platform
• E-books and Online Book Publishing
• Amazon and Apple: The New Digital Media Ecosystems
• E-book Business Models
• Interactive Books: Converging Technologies
• 10.3 The Online Entertainment Industry
• Home Entertainment: Television and Movies
• Music
• Games
• 10.4 Careers in E-commerce
• The Company
• Insight on Technology: Game On: Twitch
• Position: Digital Audience Development Specialist
• Qualifications/Skills
• Preparing for the Interview
• Possible First Interview Questions
• 10.5 Case Study: Netflix: How Does This Movie End?
• 10.6 Review
• Key Concepts
• Questions
• Projects
• References
• Chapter 11: Online Communities
• Learning Objectives
• LinkedIn: A Tale of Two Countries
• 11.1 Social Networks and Online Communities
• What Is an Online Social Network?
• The Growth of Social Networks and Online Communities
• Turning Social Networks into Businesses
• Types of Social Networks and Their Business Models
• Insight on Society: You Want to Be an Influencer? Think Again
• Social Network Technologies and Features
• Insight on Technology: Trapped Inside the Facebook Bubble?
• 11.2 Online Auctions
• Benefits and Costs of Auctions
• Benefits of Auctions
• Risks and Costs of Auctions
• Auctions as an E-commerce Business Model
• Types and Examples of Auctions
• When to Use Auctions (and for What) in Business
• Auction Prices: Are They the Lowest?
• Consumer Trust in Auctions
• When Auction Markets Fail: Fraud and Abuse in Auctions
• 11.3 E-commerce Portals
• The Growth and Evolution of Portals
• Insight on Business: Yahoo Japan Merges with Line to Create a Mega Portal
• Types of Portals: General-Purpose and Vertical Market
• Portal Business Models
• 11.4 Careers in E-commerce
• The Company
• Position: Social Marketing Specialist
• Qualifications/Skills
• Preparing for the Interview
• Possible First Interview Questions
• 11.5 Case Study: eBay Evolves
• 11.6 Review
• Key Concepts
• Questions
• Projects
• References
• Chapter 12: B2B E-Commerce
• Learning Objectives
• Alibaba: China’s E-commerce King
• 12.1 An Overview of B2B E-commerce
• Some Basic Definitions
• The Evolution of B2B E-commerce
• The Growth of B2B E-commerce
• Potential Benefits and Challenges of B2B E-commerce
• 12.2 The Procurement Process and Supply Chains
• Insight on Society: Where Did All the Toilet Paper Go? The Covid-19 Pandemic Creates Major Supply Ch
• Steps in the Procurement Process
• Types of Procurement
• Multi-tier Supply Chains
• Visibility and Other Concepts in Supply Chain Management
• The Role of Existing Legacy Computer Systems and Enterprise Systems in Supply Chains
• 12.3 Trends in Supply Chain Management and Collaborative Commerce
• Supply Chain Simplification and Just-in-Time and Lean Production
• Supply Chain Black Swans: Adaptive Supply Chains
• Accountable Supply Chains: Labor Standards
• Sustainable Supply Chains
• Electronic Data Interchange (EDI)
• Mobile B2B
• B2B in the Cloud
• Supply Chain Management Systems
• Blockchain and Supply Chain Management
• Collaborative Commerce
• Insight on Technology: Blockchain Improves the Food Supply Industry
• Collaboration 2.0: Cloud, Web, Social, and Mobile
• Social Networks and B2B: The Extended Social Enterprise
• B2B Marketing
• 12.4 Net Marketplaces: The Selling Side of B2B
• Characteristics of Net Marketplaces
• Types of Net Marketplaces
• E-distributors
• E-procurement
• Exchanges
• Industry Consortia
• 12.5 Private Industrial Networks
• Objectives of Private Industrial Networks
• Private Industrial Networks and Collaborative Commerce
• Insight on Business: Collaborative Commerce at Carrefour UAE
• Implementation Barriers
• 12.6 Careers in E-commerce
• The Company
• Position: Junior Supply Chain Analyst
• Qualifications/Skills
• How to Prepare for the Interview
• Possible First Interview Questions
• 12.7 Case Study: Elemica: Cooperation, Collaboration, and Community
• 12.8 Review
• Key Concepts
• Questions
• Projects
• References
• Index
• A
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• D
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