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• Cover
• Introduction
• About This Book
• Foolish Assumptions
• Icons Used in This Book
• Beyond the Book
• Where to Go from Here
• Part 1: Getting a Feel for eBay
• Chapter 1: Why Being on eBay Is Fun on So Many Levels
• What Is eBay, and How Does It Work?
• All About Auctions
• “Buy It Now” on eBay
• Want to Make Some Cash?
• Get a Deal and Get It Fast!
• Research for Fun and Profit
• eBay’s Role in the Action
• Features and Fun Stuff
• Extra Apps You’re Gonna Want
• Chapter 2: Let’s Do It! Signing Up on eBay
• Registering on eBay
• Registering Is Free
• A Quick Word about Passwords
• A Not-So-Quick Word about Choosing a User ID
• Your License to Deal (Almost)
• Chapter 3: Finding Your Way Around eBay
• What Is the Home Page?
• Sign In, Please
• Follow the Links
• Exploring Your Home Page Search Options
• Home Links, the Next Generation
• Maneuvering through Categories
• Bottoming Out
• Chapter 4: Ground Central, Your Private, My eBay
• Getting to Your My eBay Pages
• Keeping Track of Your Personal eBay Business
• Understanding Your Seller Dashboard
• Using the Resolution Center
• Organizing Saved Sellers/Searches
• Following the Action on Your Buying
• Surveying Your Sales on Your My eBay Selling Overview
• Keeping Track of Your Transactions
• Getting and Giving Feedback
• Part 2: Buying Like an Expert
• Chapter 5: Deal or No Deal? Buying Hacks and Searching Tips
• Online Tips for Vintage Enthusiasts
• Finding More Research Information
• Looking to Find an Item? Start Your eBay Search
• Chapter 6: Get a Deal: The Art of Shopping eBay
• The Item Listing Page
• Beating the Devil in the Details
• Factoring In the Extras
• Placing Your Bid on an Auction
• Bidding to the Max: Automatic Bidding
• Specialized Categories
• The Agony (?) of Buyer’s Remorse
• Chapter 7: Winning eBay Shopping Strategies
• Make an Offer!
• Find Out an Item’s Bidding History
• Get to Know the Other Bidders
• Strategies to Help You Outsmart the Competition
• Time Is Money: Auction Strategy by the Clock
• Chapter 8: Winner! Winner! Chicken Dinner?
• eBay Calling: You’re a Winner
• Getting Your Paperwork Together
• Getting in Contact
• Sending the Payment Promptly and Securely
• Checking Out
• Communicating with the Seller
• Keeping in Touch: Dealing with an AWOL Seller
• You Get the Item … Uh-Oh, What’s This?
• Don’t Forget to Leave Feedback
• Properly Giving the Detailed Seller Ratings (DSRs)
• Part 3: Making Money the eBay Way
• Chapter 9: Selling Online for Fun and Profit
• Why Should You Sell Stuff on eBay?
• Finding Stuff to Sell
• Know When to Sell
• Know Thy Stuff
• Know What You Can (And Can’t) Sell
• Reporting a Problem Listing
• Intellectual Property Violations
• eBay Fees? What eBay Fees? Oops …
• Uncle Sam Wants You — to Pay Your Taxes
• Chapter 10: Time to Sell: Making Irresistible Listings
• Getting Ready to List Your Item
• Examining the Create Listing Page
• Filling In the Required Blanks
• Checking Your Work and Starting the Listing
• Midcourse Corrections: Fixing Current Listings
• Chapter 11: Find Merchandise to Sell and the eBay Store Decision
• Knowing the Market
• Do You Have Talent, Provide a Service?
• Catching Trends in the Media
• The Hunt for eBay Inventory
• Salvage: Liquidation Items, Unclaimed Freight, and Returns
• Making the eBay Store Decision
• Selling from Your Own Virtual Storefront
• Chapter 12: Take the Pain out of Closing the Deal and Shipping
• Bookkeeping and Staying Organized
• Talking to Buyers: The ABCs of Good Communication
• Shipping without Going Postal
• Buying and Printing Postage Online
• Chapter 13: Saving and Troubleshooting Sales
• Dealing with a Buyer Who Doesn’t Respond
• Other Possible Problems
• Going Badly? Cut Your Losses
• Chapter 14: Increase Profits with Photography and Other Strategies
• Using Images in Your Listings
• Making Your Picture a Thing of Beauty
• Making Your Images Web-Friendly
• The Image Is Perfect — Now What?
• Getting Pictures from Your Smartphone to eBay
• Using Your Website to Store Images
• Using the Photo Uploader
• Tell Your Story on Your Profile Page
• Part 4: Even More of eBay’s Special Features
• Chapter 15: Security: Protect Yourself Online and on eBay
• What eBay Knows about You
• What Does eBay Do with Information about Me, Anyway?
• What Do Other eBay Members Know about Me?
• Hack-proof Your Account with Two-Factor Authentication
• Spam — Not Just a Hawaiian Delicacy
• I Vant to Be Alone — and Vat You Can Do to Stay That Vay
• Chapter 16: Rules, Policies, and Etiquette (and How to Get Help)
• Keeping eBay Safe with eBay Security
• Buyers Are Safe When Shopping on eBay
• Abuses You Should Look Out For
• Reporting Abuses to eBay Security
• Stuff eBay Won’t Do Anything About
• Knowing the Deeds That Can Get You Suspended
• Launching a Report or a Return
• Returning an item for a refund
• Getting the Real Deal? Authentication and Appraising
• If It’s Clearly Fraud
• Chapter 17: Marketing Sales with Social Media and the Community
• Joining the eBay Community
• Learning and Selling through Social Media
• Chapter 18: eBay Bucks Rewards, Charitable Buying and Selling, and Going Mobile
• Rewards Program for Shoppers: eBay Bucks
• Selling and Buying: Helping Nonprofits
• Go Mobile — for Buying and Selling
• Part 5: The Parts of Tens
• Chapter 19: Ten (Or So) Golden Rules to Succeed on eBay
• Buyer: Research Your Treasure Before You Buy
• Buyer: Check the Seller’s Feedback
• Buyer: Check the Price Tag and Bid Wisely
• Buyer: Leave Positive Feedback for a Good Seller
• Buyer: Protect Your Privacy
• Seller: Really Know Your Stuff
• Seller: Polish and Shine
• Seller: Picture-Perfect Facts
• Seller: Communication Is Key
• Seller: Be a Buyer’s Dream
• Seller: Listen to the Music
• Buyers and Sellers: Keep Current, Keep Cool
• Chapter 20: Ten (Or So) Services to Make Life Easy
• Seller Tools and Services
• Important Tools for Buyers and Sellers
• eBay’s Software and Services
• Index
• About the Author
• Advertisement Page
• Connect with Dummies
• End User License Agreement