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• Elevate: The Three Disciplines of Advanced Strategic Thinking
• Copyright
• Contents
• Introduction
• Elevate
• Importance of Strategy
• Top 10 Strategy Challenges
• GOST Framework
• Strategy Defined
• Thinking Strategically
• 1,000-Foot View
• Discipline #1: Coalesce
• Patterns in Strategy
• Systems
• Platforms
• Business Model
• Phase I of the Business Model: Value Creation
• Phase II of the Business Model: Value Delivery
• Phase III of the Business Model: Value Capture
• Profitable Growth
• Strategy and Innovation
• Types of Innovation
• Product Leadership Zone—Innovation Types
• Customer Intimacy Zone—Innovation Types
• Operational Excellence Zone—Innovation Types
• Category Renewal Zone—Innovation Types
• 1,000-Foot View
• Discipline #2: Compete
• Competitive Condition
• Leader
• Challenger
• Spectator
• Competitive Advantage
• Competitive Intelligence
• Trade-Off Zone
• Indirect Competition
• Intangible Competition
• 1,000-Foot View
• Discipline #3: Champion
• Using Time Strategically
• Time Trade-Off Techniques
• Influencing Strategy Commitment
• Increasing Buy-In with Social Proof
• Strategic Behavior
• Practicing Strategic Thinking
• Practice Principle #1: Begin with the Goal
• Practice Principle #2: Break the Whole into Pieces
• Practice Principle #3: Correct with a Solution
• Developing Strategy Habits
• Strategy Conversations
• The Power of Story
• Creating a Strategy Story
• 1,000-Foot View
• Conclusion
• When to Change Strategy
• Fire Prevention
• Tactical Evaluation Matrix
• Strategy Launch Review
• Strategy Scaffold
• Strategic I Am
• 1,000-Foot View
• Notes
• Index
• Acknowledgments
• About the Author