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• Cover
• Title page
• Preface
• Acknowledgments
• Chapter 1: The Power of Entrepreneurship
• Entrepreneurship and Small Business in the United States
• Causes of the Entrepreneurial Revolution
• Global Entrepreneurship Monitor
• Principal Findings from GEM
• Entrepreneurship Ecosystems and the Importance of Support
• Conclusion
• Your Opportunity Journal
• Web Exercise
• Notes
• Case: Alison Barnard
• Chapter 2: The Entrepreneurial Process
• Critical Factors for Starting a New Enterprise
• Evaluating Opportunities for New Businesses
• Determining Resource Needs and Acquiring Resources
• Profit Potential
• Ingredients for a Successful New Business
• Conclusion
• Your Opportunity Journal
• Web Exercise
• Notes
• Case: Vera Bradley
• Chapter 3: Opportunity Recognition, Shaping, and Reshaping
• From Glimmer to Action: How Do I Come Up with a Good Idea?
• Is Your Idea an Opportunity?
• The Opportunity Checklist
• “I Don’t Have an Opportunity”
• Conclusion
• Your Opportunity Journal
• Web Exercise
• Notes
• Case: Jim Poss
• Chapter 4: Prototyping Your Ideas
• What Is Prototyping?
• Types of Prototyping
• Conclusion
• Your Opportunity Journal
• Web Exercise
• Notes
• Case: Balanced Snacking
• Chapter 5: Understanding Your Business Model and Developing Your Strategy
• The Business Model
• The First‐Mover Myth
• Formulating a Winning Strategy
• Conclusion
• Your Opportunity Journal
• Web Exercise
• Notes
• Case: Zumba Fitness
• Chapter 6: Entrepreneurial Marketing
• Why Marketing Is Critical for Entrepreneurs
• Entrepreneurs Face Unique Marketing Challenges
• Acquiring Market Information
• Marketing Strategy for Entrepreneurs
• Guerrilla Marketing
• Marketing Skills for Managing Growth
• Conclusion
• Your Opportunity Journal
• Web Exercise
• Appendix: Customer Interview
• Notes
• Case: Theo Chocolate
• Appendix: 1 Background and Explanations of Organic and Fair Trade in the Chocolate Industry
• Chapter 7: Building the Founding Team
• Power of the Team
• Where Do You Fit?
• How to Build a Powerful Team
• Bootstrapping: Building the Team Based on Stage‐of‐Venture Life
• Compensation
• External Team Members
• Keeping the Team Together
• Conclusion
• Your Opportunity Journal
• Web Exercise
• Notes
• Case: Box, Inc.: Preserving Startup Culture in a Rapidly Growing Company
• Chapter 8: The Business Planning Process
• The Planning Process
• The Story Model
• The Business Plan
• Types of Plans
• Style Pointers for the Written Plan and Oral Presentation
• Conclusion
• Your Opportunity Journal
• Web Exercise
• Notes
• Case: P’Kolino
• Chapter 9: Building Your Pro Forma Financial Statements
• Common Mistakes
• Financial Statement Overview
• Building Your Pro Forma Financial Statements
• Comparable Method
• Building Integrated Financial Statements
• Putting It All Together
• Conclusion
• Your Opportunity Journal
• Web Exercise
• Notes
• Case: P’Kolino Financials
• Chapter 10: Financing Entrepreneurial Ventures Worldwide
• Entrepreneurial Financing for the World’s Poorest
• Entrepreneurs and Informal Investors
• Crowdfunding
• Venture Capital
• Conclusion
• Your Opportunity Journal
• Web Exercise
• Notes
• Case: Crowdfunding: A Tale of two Campaigns
• Chapter 11: Raising Money for Starting and Growing Businesses
• Jim Poss, BigBelly Solar
• Bootstrapping New Ventures
• Valuation
• Financing a New Venture
• Harvesting Investments
• Conclusion
• Your Opportunity Journal
• Web Exercise
• Notes
• Case: Metacarta: Growing A Company, Do We Take The Vc Money?
• Chapter 12: Debt and Other Forms of Financing
• Getting Access to Funds—Start with Internal Sources
• Cash Conversion Cycle
• Working Capital: Getting Cash from Receivables and Inventories
• Using Accounts Receivable as Working Capital
• Sources of Short‐Term Cash: More Payables, Less Receivables
• Obtaining Bank Loans Through Accounts Receivable Financing
• Obtaining Loans against Inventory
• Obtaining “Financing” from Customer Prepayments
• Choosing the Right Mix of Short‐Term Financing
• Traditional Bank Lending: Short‐Term Bank Loans
• Equipment Financing
• Obtaining Early Financing from External Sources
• Conclusion
• Your Opportunity Journal
• Web Exercise
• Notes
• Case: Feed Resource Recovery
• Chapter 13: Legal and Tax Issues, Including Intellectual Property
• Why, When, and How to Choose an Attorney
• Leaving Your Present Position
• Intellectual Property
• Choice of Legal Form
• Choosing a Name
• Legal and Tax Issues in Hiring Employees
• Raising Money
• Conclusion
• Your Opportunity Journal
• Web Exercise
• Notes
• Case: Tessera
• Chapter 14: Entrepreneurial Growth
• Making the Transition from Startup to Growth
• A Model of Driving Forces of Growth
• The Growth Process
• Execution
• Opportunity Domain
• Organizational Resources and Capabilities
• Leadership
• Conclusion
• Your Opportunity Journal
• Web Exercise
• Notes
• Case: Lazybones
• Chapter 15: Social Entrepreneurship
• Introduction
• The Rise in Social Entrepreneurship
• Social Entrepreneurship Defined
• A Social Entrepreneurship Typology
• Measuring Impact
• Conclusion
• Your Opportunity Journal
• Web Exercise
• Notes
• Case: Year Up: Workforce Training for Urban Youth
• Glossary
• Index
• End User License Agreement