Efnisyfirlit

• Cover
• Endorsements
• Titlepage
• Dedication
• Contents
• List of figures and tables
• Figures
• Tables
• Foreword
• Preface
• Acknowledgements
• 01 Events – the changing environment
• Defining an event
• Case study 1.1 The importance of understanding the event-ness of the event
• Classifications and categories of events
• Size of the events industry
• Structure of the events industry
• Case study 1.2 The Delegate Wranglers – international networking
• Relationships with other industry sectors
• Case study 1.3 Hybrid events: A reflection on the pandemic and its impact on the long-term event landscape
• 02 The event planning model
• Event planning process
• Case study 2.1 Legacy and impact: the future of business events in Aotearoa New Zealand, April 2022
• Phase 1: Research, concept development and screening
• Case study 2.2 Initial event planning – agency and client-side examples in the United Arab Emirates
• Phase 2: Design and detailed planning
• Case study 2.3 Planning and managing university open day events
• Phase 3: Managing the event on-site
• Phase 4: Post-event: evaluation and reporting
• A final word on the event planning process…
• 03 Research, concept development and feasibility screening
• Phase 1: Research, concept development and screening
• Mission
• Case study 3.1 Harnessing a city’s capacity: The case of the Kirchentag Conference, Dortmund, Germany
• Aims and objectives
• Initial information gathering
• Case Study 3.2 Supporting wedding venues – WedPro and Wedding Method conversion software by WeddingDates
• Concept development
• Screening and feasibility
• Stakeholders
• Sign-off
• 04 Developing your events programme and content
• Event elements
• Case study 4.1 Indian cultural events in Russia
• The event experience
• Case study 4.2 Organizing a Muslim funeral during Covid-19
• Immersion
• Theming
• Programming
• Case study 4.3 A workshop on participant-driven and participation-rich meeting design: The American Heart Association
• Virtual event design considerations
• 05 Venue selection and site planning essentials
• Selecting the destination
• Case study 5.1 Trinidad and Tobago – Changing society through events: Buddy Walk® – Disability Rights Event – Down Syndrome Family Network
• Venue selection process
• Case study 5.2 One venue – multiple uses: MKM Stadium, Hull, East Riding of Yorkshire, UK
• Case study 5.3 Victoria Hall – the challenges of planning weddings in a historic, charity-run venue
• Analysing venue search results and negotiations
• Planning the site layout
• Designing the site layout
• Producing a map of the site
• 06 Production and operational logistics
• Event production
• Logistics planning for events
• Case study 6.1 Logistics at the Commonwealth Games, Birmingham, 2022
• Pre-event
• During the event
• Post-event
• Case study 6.2 Taming the complexity of a hybrid exhibition’s speaker programme
• Event and public safety
• A final word on safety…
• 07 Staffing and human resources in events
• Complex people concerns in events
• Complex team structures
• The pulsating events workforce
• Developing an operational events team
• Case study 7.1 How to work on the essential skills for managing events: The Event Management Learning Model applied in formal higher education in Portugal
• Developing role descriptions
• Diversity and teams
• Case study 7.2 Equality and diversity: UK music festivals
• Recruitment and training
• The Events Management Body of Knowledge (EMBOK)
• Practical implications: staffing levels
• Wider team of teams: individuals working together
• Team-building tools
• Creatives and logics
• Companies working together – corporate personality style?
• Understanding communication preferences
• Collaborative and partnership working – a new way forward for events in the team of teams
• Case study 7.3 Health and Safety as part of the Events Team – Expo 2020, Dubai
• Staffing – events team
• 08 Drawing in the crowds – marketing events
• Developing a promotional plan
• Identify and appeal to your target audience
• Promotional tools
• Social media for event promotion
• Case study 8.1 Using social media and events to promote the Historical Museum and Museum of the Viking Age in Oslo, Norway
• Traditional media
• 09 Finance, budgeting and procurement in events
• Outsourcing
• Budgeting
• Responsible finances
• Case study 9.1 The King Charles I Commemorative Parade, London – the financial impacts of public policy on a small community event
• Case study 9.2 Baked by Maya
• Purchasing and procurement
• Case study 9.3 Technology developments for event management budgeting
• Case study 9.4 Wild Rumpus collaboration with Manchester Metropolitan University Event Management students
• Factors to consider in effective procurement and good financial management for events
• Case study 9.5 How to measure success: ROI is more than ticket sales
• 10 A practical guide to managing an event on the day
• Case study 10.1 Air Traffic Control: How to run a global ceremony
• Your responsibilities as an on-site events manager
• Before the event
• During the event
• Common challenges
• After the event
• Case study 10.2 Teaching the impossible
• How to be a successful events manager: what industry specialists say
• 11 Measuring event success – evaluation insights
• The purpose of evaluation
• Case study 11.1 Hybrid events are here to stay: organizing and evaluating the conference of a non-profit Italian organization in the healthcare sector in Rome, January 2022
• Case study 11.2 Evaluating financial aspects of an events organization
• Developing an evaluation plan
• Online event management software
• Evaluation issues
• Impacts and legacies of events
• Case study 11.3 Post-event evaluation: sustainability perspectives and hybrid events – The Aston Martin Virtual Product Showcase
• 12 Events – the future
• Future themes
• Case study 12.1 A more diverse future for the events industry?
• Case study 12.2 The future of the events industry – physical, virtual and hybrid events
• Creating bespoke events
• Case study 12.3 Pivot my business or risk losing it
• Innovation is key to future success
• Case study 12.4 Event First Steps and Event Grads® – creating graduate networks for future events professionals
• Index
• Copyright