Efnisyfirlit

• Cover
• Half Title
• Series
• Title
• Copyright
• Contents
• List of figures
• List of photos
• List of tables
• Case studies
• The authors
• Series editors
• Series preface
• Preface
• Acknowledgements
• Part 1 Event context
• 1 An overview of the event field
• Introduction
• Events as benchmarks for our lives
• The rich tradition of events
• Industrialisation, festivals and the sporting event calendar
• Birth of an events industry?
• What are events?
• Categorising events
• The structure of the events industry
• Events management education and training
• Recognition of events management as a profession
• Career opportunities in events
• Event sector maturity
• Summary
• Questions
• Case study 1.1: The power of celebration – the globalisation and impact of the festivals and events industry
• Case study 1.2: MPI World Education Congress 2020 – driving the industry forward with successful and safe hybrid events
• 2 Perspectives on events
• Introduction
• The government perspective
• The corporate perspective
• The community perspective
• Summary
• Questions
• Case study 2.1: Edinburgh – ‘the world’s leading festival city’
• Case study 2.2: Putting CSR at the heart of an annual conference’s agenda by Ashfield Event Experiences
• 3 The event planning context
• Introduction
• Social and cultural context
• Political context
• Legal and regulatory context
• Environmental context
• Economic context
• Event legacies
• Summary
• Questions
• Case study 3.1: Campaigning against climate change
• Case study 3.2: Glasgow 2014 Commonwealth Games legacy
• 4 Event tourism planning
• Introduction
• Government involvement in event tourism
• The event tourism strategic planning process
• Situational analysis
• Development of event tourism goals
• Creation of an event tourism organisational structure
• Development of an event tourism strategy
• Implementation and evaluation of an event tourism strategy
• Evaluation of event tourism strategy
• Summary
• Questions
• Case study 4.1: The National Events Strategy for Wales 2022 to 2030
• Case study 4.2: Notting Hill Carnival
• 5 Sustainable event management
• Introduction
• The environmental impacts of event production
• Event sustainability policies
• Measurement, industry initiatives and certification
• Summary
• Questions
• Case study 5.1: Boardmasters’ approach to sustainability
• Case study 5.2: The Ocean Race 2017–2018
• Part 2 Planning
• 6 Strategic event planning
• Introduction
• What is strategic planning?
• Strategic planning process for new and geographically mobile events
• Summary
• Questions
• Case study 6.1: Liverpool Irish Festival Business Plan 2020–2025
• Case study 6.2: Leaving legacies from the Platinum Jubilee Pageant
• 7 Conceptualising the event
• Introduction
• Stakeholders in events
• The host organisation
• The host community
• Sponsors
• Media
• Co-workers
• Participants and spectators
• Sourcing events
• Creating the event concept
• Evaluating the event concept
• Summary
• Questions
• Case study 7.1: School of Rock
• Case study 7.2: AV Awards
• 8 Event project management
• Introduction
• What is a project and what is project management?
• Considerations when applying project management in event settings
• Skills and knowledge required by event project managers
• Event project management phases
• Project management software for events
• Limitations of the project management approach to event management
• Convergence
• Summary
• Questions
• Case study 8.1: Project management lessons from the Fyre Festival
• 9 Event financial planning
• Introduction
• The event financial management process
• Useful tools, practices and concepts aligned with best practice event financial management
• Commitment account
• Summary
• Questions
• Case study 9.1: Innovative ticket pricing at Greenbelt Festival
• 10 Human resource management and events
• Introduction
• Considerations associated with human resource planning for events
• The human resource management process for events
• Motivating staff and volunteers
• Building effective staff and volunteer teams
• Legal obligations
• Equality, diversity and inclusion
• Summary
• Questions
• Case study 10.1: The people matrix of the Woodford Folk Festival – building a passionate team
• 11 Marketing planning for events
• Introduction
• What is marketing?
• The need for marketing
• The nexus between event marketing and management
• The role of strategic marketing planning
• Marketing context
• Market analysis
• Steps in the strategic event marketing planning process
• The event experience
• People and partnerships
• The marketing plan
• Summary
• Questions
• Case study 11.1: A dissection of modern-day event marketing strategies
• 12 Promotion: Integrated marketing communication for events
• Introduction
• Application of IMC
• Establishing the IMC budget
• Elements of IMC
• Selecting the promotional mix
• Controlling, monitoring and evaluation
• Summary
• Questions
• Case study 12.1: International Confex
• 13 Sponsorship of events
• Introduction
• What is sponsorship?
• Trends influencing the growth in sponsorship
• Sponsorship benefits for events and sponsors
• The value of sponsorship policy
• Stages in developing the event sponsorship strategy
• Managing sponsorships
• Evaluating the effectiveness of a sponsorship
• Summary
• Questions
• Case study 13.1: Microsoft UK’s sponsorship of the 2002 Commonwealth Games
• Case study 13.2: Cheltenham Festivals
• Part 3 Event operations and evaluation
• 14 Event design and production
• Introduction
• Key factors influencing event design decisions
• Event design elements
• Theming and event design
• Recording the event
• Contingencies
• Summary
• Questions
• Case study 14.1: Driving environmental change at Goodwood Revival
• Case study 14.2: Theming – a marketing tool
• 15 Event logistics
• Introduction
• What is logistics?
• The elements of event logistics
• Supply of the customer
• Supply of product – product portfolio
• Supply of site/venue services and facilities
• Onsite logistics
• Shutdown
• Techniques of logistics management
• Control of events logistics
• Evaluation of logistics
• The logistics or operations plan
• Summary
• Questions
• Case study 15.1: Electrical services at Glastonbury Festival
• Case study 15.2: Inside COP26
• 16 Legal considerations in event planning and management
• Introduction
• Legal structures for event ownership and management
• Contracts
• Intellectual property
• Consumer protection
• The duty of care
• Regulations, licences and permits
• Summary
• Questions
• Case study 16.1: Ticket to nowhere: Don’t let ticket fraudsters take off with your cash
• Case study 16.2: Maria Alexiou v SOCOG (2001)
• 17 Risk management
• Introduction
• What is risk?
• Risks in event settings
• Developing a risk management culture
• The risk management process
• Risk assessment
• Further risk management methodologies
• Occupational safety and health (OSH) and events
• Summary
• Questions
• Case study 17.1: Operations and risk management at the Auckland Diwali Festival – implementation of new LPG gas bottle system
• Case study 17.2: 200th anniversary of the Battle of Trafalgar
• 18 Event evaluation and research
• Introduction
• What is event evaluation?
• Post-event evaluation
• How event evaluations should be used
• The event evaluation process
• Summary
• Questions
• Case study 18.1: London welcomes in 2021 with a message of thanks and hope
• Case study 18.2: Being Human festival, United Kingdom
• References
• Index