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• Cover
• Half Title
• Title
• Copyright
• Contents
• List of images
• List of figures
• List of tables
• List of case studies
• Acknowledgements
• Guided tour
• 1 Introduction to events management
• 1.1 Introduction to the third edition
• 1.2 Aims of the third edition
• 1.3 What is an event?
• 1.4 Events management challenges
• 1.5 Events, human history and culture
• 1.6 The events ‘business’
• 1.7 Role of events managers
• 1.8 About this book
• Industry voice
• 1.9 Summary
• Further reading
• References
• 2 Event project management: feasibility, planning, delivery and evaluation
• 2.1 Aims
• 2.2 Introduction
• 2.3 Events as projects
• 2.4 Project management perspectives
• 2.5 Event project definition, organisation and framework
• 2.6 Project parameters
• 2.7 Stakeholder requirements and needs
• 2.8 The project objective statement
• 2.9 Project planning
• 2.10 Project optimisation
• 2.11 Project evaluation and review techniques
• 2.12 Project crashing
• 2.13 Project risk management
• 2.14 Project cost breakdown structures
• 2.15 Project implementation
• 2.16 Project shut-down
• 2.17 The required competencies of an event project leader
• Industry voice
• 2.18 Summary
• Further reading
• References
• 3 Event design and production
• 3.1 Aims
• 3.2 Introduction
• 3.3 Recent developments
• 3.4 Events as designed experiences
• 3.5 Concept and theme
• 3.6 Understanding event experiences
• 3.7 Event staging and logistics
• Industry voice
• 3.8 Summary
• Further reading
• References
• 4 Event operations
• 4.1 Aims
• 4.2 Introduction
• 4.3 Why do operations matter in events?
• 4.4 Event operations transform resources into experiences
• 4.5 Event operations strategy
• 4.6 Managing quality in event operations
• 4.7 Supply chain management
• 4.8 Event supplier contracts
• 4.9 Event logistics and capacity management
• Industry voice
• 4.10 Summary
• Further reading
• References
• 5 Event human resource management
• 5.1 Aims
• 5.2 Introduction
• 5.3 The event human resource challenge
• 5.4 Finding the right people
• 5.5 The challenges in practice to the events industry
• 5.6 Formulating and conducting event induction and acculturation
• 5.7 Developing effective communication with event workers
• 5.8 Event employee learning and development
• 5.9 Motivating, maximising performance and retaining employees
• 5.10 Remunerating staff
• Industry voice
• 5.11 Summary
• Further reading
• References
• 6 Event finance Rob Wilson
• 6.1 Aims
• 6.2 Introduction
• 6.3 Financial terminology
• 6.4 Financial planning and control
• 6.5 Users of event finance information
• 6.6 Budgeting and events
• 6.7 Budgeting as a logically sequenced planning process
• 6.8 Common methods of budgeting
• 6.9 Applying budgeting to worked examples
• 6.10 Comparing actual and budgeted performance
• 6.11 Summary
• Further reading
• References
• 7 Event marketing
• 7.1 Aims
• 7.2 Introduction
• 7.3 Event marketing planning
• 7.4 Event sponsorship
• Industry voice
• 7.5 Summary
• Further reading
• References
• 8 Event law, health, safety and risk management
• 8.1 Aims
• 8.2 Introduction
• 8.3 The legal environment
• 8.4 Legal requirements
• 8.5 Insurance
• 8.6 Guiding principles of health, safety and risk
• 8.7 Health and safety management
• 8.8 Risk management
• 8.9 Risk assessment
• 8.10 Specific event risks
• Industry voice
• 8.11 Summary
• Further reading
• References
• 9 Sporting events
• 9.1 Aims
• 9.2 Introduction
• 9.3 Overview of the sports industry
• 9.4 Managing the sporting event: managing participants
• 9.5 Sporting events marketing
• Industry voice
• 9.6 Summary
• Further reading
• References
• 10 Mega-events
• 10.1 Aims
• 10.2 Introduction
• 10.3 Defining mega-events
• 10.4 Mega-event periods
• 10.5 Mega-event tourism
• Industry voice
• 10.6 Summary
• Further reading
• References
• 11 Events in the public and third sectors
• 11.1 Aims
• 11.2 Introduction
• 11.3 The public sector
• 11.4 Public sector-specific events
• 11.5 The third sector
• 11.6 Events in the third sector
• Industry voice
• 11.7 Summary
• Further reading
• References
• 12 Business events
• 12.1 Aims
• 12.2 Introduction
• 12.3 Categorisation of business events
• 12.4 Conferences and meetings
• 12.5 Incentive events and performance improvement
• 12.6 Networking events
• 12.7 Corporate hospitality
• 12.8 Exhibitions and trade shows
• 12.9 Experiential business events
• 12.10 Key logistical issues for business events
• 12.11 The business event customer
• 12.12 Business event evaluation
• 12.13 Future trends in business events
• Industry voice
• 12.14 Summary
• Further reading
• References
• 13 Cultural events and festivals
• 13.1 Aims
• 13.2 Introduction
• 13.3 Cultural events
• 13.4 Festivals
• 13.5 Types of cultural events and festivals
• 13.6 Programming cultural events and festivals
• 13.7 Marketing cultural events and festivals
• 13.8 The public role of cultural events and festivals
• Industry voice
• 13.9 Summary
• Further reading
• References
• 14 Event impacts and sustainability
• 14.1 Aims
• 14.2 Introduction
• 14.3 Event impacts
• 14.4 Measuring impacts and evaluating events
• 14.5 Sustainable events
• 14.6 Responsible events
• Industry voice
• 14.7 Summary
• Further reading
• References
• 15 Events and the media
• 15.1 Aims
• 15.2 Introduction
• 15.3 What is the media?
• 15.4 The role of the media in events management
• 15.5 The media and links to stakeholders
• 15.6 Media management
• 15.7 The impact of media coverage on events
• 15.8 Crisis management for event managers
• Industry voice
• 15.9 Summary
• Further reading
• References
• Index