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• Title Page
• Copyright Page
• Contents
• Acknowledgments
• Chapter 1 Introduction
• Etymology of fashion
• Fashion as a concept and a phenomenon
• Proponents and opponents of fashion
• Studies of fashion in social science
• Outline of the book
• Guide to further reading
• Chapter 2 Sociological Discourse and Empirical Studies of Fashion
• Classical sociological discourse of fashion
• Fashion, modernity, and social mobility
• The origin of the fashion phenomenon
• Contemporary sociological studies of fashion
• Fashion and the sociology of culture
• Fashion as a manufactured cultural symbol
• Youth fashion, subcultures, and technology
• Conclusion
• Guide to further reading
• Chapter 3 Fashion as an Institutionalized System
• Theoretical framework of Fashion-ology
• Fashion as a myth supported by the system
• Different approaches to fashion systems
• The beginning of the fashion system
• Fashion production as collective activity
• Empirical study: The French fashion system as a prototype
• Conclusion
• Guide to further reading
• Chapter 4 Designers: The Personification of Fashion
• Designers in the studies of fashion
• Designers, creativity, and social structure
• Legitimation of the designer’s creativity
• The star system of designers
• Hierarchy among designers in the fashion system
• Conclusion
• Guide to further reading
• Chapter 5 The production, Gatekeeping, and Diffusion of Fashion
• Diffusion theories of fashion
• Gatekeepers: Making aesthetic judgments
• Diffusion strategies from fashion dolls to fashion shows
• Fashion propaganda through advertising
• Conclusion
• Guide to further reading
• Chapter 6 The Adoption and Consumption of Fashion
• Consumption: A historical perspective
• Consuming fashion as symbolic strategy
• Consumption and social status
• Conclusion
• Guide to further reading
• Chapter 7 Youth Subcultural Fashion as an Alternative System
• The theoretical foundation of subcultures
• Post-subcultural theories and contemporary youth subcultures
• A systemic approach to youth subcultures and fashion
• Punk as a prototype of a less structured alternative fashion system
• The internal mechanism of the alternative fashion system
• Conclusion
• Guide to further reading
• Chapter 8 The Impact of Technology in the Changing Fashion Systems
• Trickle-across theory in practice: A collapse of categorical boundaries
• A changing occupational structure in fashion
• The decentralization of fashion geography from Paris to the world
• Conclusion
• Guide to further reading
• Conclusion
• Appendix: Practical guide to sociological research in fashion and dress
• Research process
• Notes
• Chapter 1
• Chapter 3
• Chapter 4
• Chapter 5
• Bibliography
• Index