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• Cover
• Title Page
• Copyright
• Contents
• List of Figures
• List of Tables
• Acknowledgements
• Introduction: Not sure if this book is for you?
• 01    Leading a business in a socially connected world
• How digital is transforming business
• Why does being social as a leader matter for you?
• Fake social
• Getting social really means getting social
• Barometer, microphone and scout
• The age of the co-creating, belief-driven all-important customer
• Reconnecting the disconnect
• Belief-driven buyers
• Beyond broadcast media
• Seeing around corners
• Leading from the front
• Focus on the human experience
• References
• 02    The social landscape
• Navigating the social landscape
• A world gone mobile
• The changing face of communication
• The age of the audience
• A quick look at social channel demographics
• Talking with versus talking at
• Someone is listening …
• Social media is part of the job
• Straight from the top
• References
• 03    The leader’s social toolkit
• How do you show up?
• What could you be doing to influence what’s out there?
• Social media outlets and what they can do for you
• Twitter
• LinkedIn
• LinkedIn Pulse
• Facebook
• Instagram
• Snapchat
• Google+
• WhatsApp
• YouTube
• Social media channel ‘tips’
• To dashboard or not to dashboard – that is the question
• Your digital brand
• Stop calling it social media
• References
• 04    Content
• Everything is content
• Beware the curse of knowledge
• Know you, like you, trust you
• Be brave, be bold, be true
• Quality over quantity
• Content rhythms that work for you
• Understanding your ‘why’ assists with steering your ‘what’
• Striking a balance
• Fear of saying the wrong thing
• Be yourself
• Content planning
• Food for thought on thought leadership
• Developing your content plan
• Strive to make content a habit
• References
• 05    Your personal social media strategy
• Nothing has changed, yet everything has changed
• Changing habits, mindsets, belief systems and fears
• Be objectively driven
• Social media is not an island
• Plan
• Listen
• Analyse
• Engage
• How to strike a work and personal balance
• No man is an island
• Social media training
• Measure
• Reference
• 06    The social business
• How is social media organized across your organization?
• Organizational social media – external facing
• Organizational social media – internal facing
• Bringing this back to you, the leader
• Determining social media literacy
• Strategic focus for you and your leadership team
• How is social currently working in your C-suite?
• To wrap up
• References
• 07    90-day plan
• Creating your 90-day personal social media strategy and plan
• What your 90-day programme covers
• Accountability and progress check-ins
• Let’s start
• Weeks 1–3: Getting fit for purpose
• Weeks 4–9: Getting social
• Week 9 assessment: Getting fit for purpose checklist
• Weeks 10–12: Getting results
• Reference
• 08    Learning from others
• The CEOs and leaders interviewed
• Summary of key findings
• Reference
• Afterword
• Appendix: Interviews
• Index
• Backcover