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• Cover
• Title Page
• Copyright
• Dedication
• Brief Contents
• Contents
• Foreword
• Preface
• Acknowledgments
• About the Authors
• Chapter 1 Introduction
• Process of Health Education
• History of Health Education
• Goals of the Text
• Format of the Text
• Competencies
• Use of Competencies in the Text
• Methodologies
• Method Selection Components
• Objectives
• Case Studies
• Example of Case Study
• Example of Case Study Revisited
• Summary, Practice Exercises, and References
• Glossary
• Proverbs
• Chapter 2 Planning for Instruction
• Program Planning
• Target Population
• Demographics
• Statistics
• Focus Groups
• The Goal–Objectives–Performance Indicators Link for Evaluation
• Writing General Goals
• Goals for Healthy People
• Narrowing Goals to Measurable Objectives
• Why Use Objectives?
• Issues in Setting Objectives and Selecting Interventions/Methods
• Process Objectives
• Writing Outcome/Impact Objectives
• Writing Self-Contained Outcome/Impact Objectives
• Correcting Errors
• ABCD&E Formula for Writing Objectives
• Educational Domains
• Other Objective-Writing Formats
• Suggested Recipe for Writing Health Education Outcome/Impact Objectives
• Objective-Writing Exercises
• Common Mistakes in Objective Selection
• National Health Objectives
• Ethical Considerations
• Ethics as Part of Planning
• Human Subjects Review
• Ethical Obligations to Employer
• Chapter 3 Contextual Considerations for Behavior Change: Intervention and Method Selection
• Objectives as Drivers of Selection
• Health Education Theories and Models
• Constructs, Theories, and Models
• PRECEDE-PROCEED Model
• Theory/Model Selection
• Theoretical Perspectives
• Theories from a Cognitive-Behavioral Perspective
• Health Belief Model
• Transtheoretical Model
• Theory of Planned Behavior
• Social Cognitive Theory
• Theories from a Community-Level Perspective
• Change Strategies
• Using Theories and Planning Models
• Educational Principles
• Principles Related to Motivation
• Principles Related to Needs and Abilities
• Principles Related to the General Nature of Learning
• Characteristics of Learner and Community
• Principles Related to Adult Learners
• Learning Preferences
• Group Size
• Contact Time
• Budget
• Resources/Site
• Characteristics of the Educational Provider
• Cultural Appropriateness
• Using a Variety of Methods
• Some Comments on Method Choice
• The Learning Environment
• Noise Levels
• Seating Arrangements
• Using the Total Environment
• Packaging the Total Intervention Strategy
• Common Mistakes in Method Selection
• Principles of Engagement
• Chapter 4 Methods of Instruction and Intervention
• Using Methods as a Framework
• Method/Intervention 1: Getting Acquainted (Icebreakers)
• Advantages and Disadvantages
• Tips for Effective Implementation
• Example 1: The Name Game
• Example 2: Get It Off My Back
• Example 3: Special Name Tags
• Example 4: Snowball!
• Other Examples
• Method/Intervention 2: Audio
• Advantages and Disadvantages
• Tips for Effective Implementation
• Example 1: Interviews with Experts
• Example 2: Self-Interview
• Example 3: Development of Skills
• Method/Intervention 3: Audiovisual Materials
• Advantages and Disadvantages
• Tips for Effective Implementation
• Examples
• Method/Intervention 4: Brainstorming
• Rules
• Advantages and Disadvantages
• Tips for Effective Implementation
• Sample Operational Procedures
• Assumptions
• Examples
• Method/Intervention 5: Case Studies
• Advantages and Disadvantages
• Tips for Effective Implementation
• Example 1: Case Study of Diabetes Prevention Program in Charlotte, North Carolina
• Example 2: Case Study of Problem Pregnancy Prevention Program in Raleigh, North Carolina
• Example 3: Case Study of AIDS Prevention Program in Washington, DC
• Method/Intervention 6: Cooperative Learning and Group Work
• When to Use
• Advantages and Disadvantages
• Tips for Effective Implementation of Group Work (Wehrli & Nyquist, 2003)
• Tips for Effective Implementation of Cooperative Learning (Kagen, 1999)
• Other Tips
• Examples
• Method/Intervention 7: Debates
• Advantages and Disadvantages
• Tips for Effective Implementation
• Examples
• Method/Intervention 8: Displays and Bulletin Boards
• Advantages and Disadvantages
• Tips for Effective Implementation
• Method/Intervention 9: Educational Games
• Advantages and Disadvantages
• Tips for Effective Implementation
• Example 1: Football Game
• Example 2: Baseball Game
• Example 3: Hollywood Squares
• Example 4: Health Bingo
• Example 5: Educational Relay
• Method/Intervention 10: Experiments and Demonstrations
• Advantages and Disadvantages
• Tips for Effective Implementation
• Example 1: Fish Tank Ecology Demonstration
• Example 2: Smoking Experiment (Accumulation of Tar 1)
• Example 3: Smoking Experiment (Accumulation of Tar 2)
• Other Examples
• Method/Intervention 11: Field Trips
• When to Use
• Advantages and Disadvantages
• Tips for Effective Implementation
• Example 1: Health Museums or Health Education Centers
• Other Examples
• Method/Intervention 12: Guest Speakers
• Advantages and Disadvantages
• Tips for Effective Implementation
• Example: Eating Disorders Unit
• Method/Intervention 13: Guided Imagery and Visualization
• When to Use
• Advantages and Disadvantages
• Tips for Effective Implementation
• Examples
• Method/Intervention 14: Humor
• Advantages and Disadvantages
• Tips for Effective Implementation
• Examples
• Method/Intervention 15: Lecture
• Advantages and Disadvantages
• Tips for Effective Implementation
• Method/Intervention 16: Mass Media
• Advantages and Disadvantages
• Example: Local Media Campaign
• Method/Intervention 17: Models
• Advantages and Disadvantages
• Tips for Effective Implementation
• Examples
• Method/Intervention 18: Music
• Advantages and Disadvantages
• Tips for Effective Implementation
• Examples
• Method/Intervention 19: Newsletters
• Advantages and Disadvantages
• Tips for Effective Implementation
• Method/Intervention 20: Panels
• Advantages and Disadvantages
• Tips for Effective Implementation
• Example 1: Supplements
• Example 2: Teenage Pregnancy
• Method/Intervention 21: Peer Education
• Advantages and Disadvantages
• Tips for Effective Implementation
• Example: Alcohol Abuse, Sexuality, and Stress Management Programs
• Method/Intervention 22: Personal Improvement Projects
• Advantages and Disadvantages
• Tips for Effective Implementation (Wehrli & Nyquist, 2003)
• Examples
• Example: Personal Improvement Project for Weight Loss
• Method/Intervention 23: Problem Solving
• Advantages and Disadvantages
• Tips for Effective Implementation
• Examples
• Method/Intervention 24: Puppets
• Advantages and Disadvantages
• Tips for Effective Implementation
• Examples
• Method/Intervention 25: Role-Plays
• Advantages and Disadvantages
• Tips for Effective Implementation
• Example 1: Violence Prevention
• Example 2: Sexuality Education
• Example 3: Effective Communication (with Role-Play Assessment)
• Example 4: Ecology Social Responsibility
• Example 5: Group Role-Play: Elective Surgery
• Method/Intervention 26: Self-Appraisals
• Advantages and Disadvantages
• Tips for Effective Implementation
• Examples
• Method/Intervention 27: Service Learning
• Advantages and Disadvantages
• Tips for Effective Implementation
• Example: Big Event
• Other Examples
• Method/Intervention 28: Simulations
• Rationale
• Advantages and Disadvantages
• Tips for Effective Implementation
• Examples
• Method/Intervention 29: Storytelling
• Advantages and Disadvantages
• Tips for Effective Implementation (Bishop & Kimball, 2006)
• Example 1: Blood Circulation—The Story of the Red Blood Cell’s Journey through the Heart
• Example 2: Poetry and Decision-Making Story
• Method/Intervention 30: Technology-Assisted Instruction
• Advantages and Disadvantages
• Tips for Effective Implementation
• General Examples
• Example 1: Photo Voice Using Digital Cameras
• Advantages and Disadvantages
• Tips for Effective Implementation
• Example 2: Exploring Apps in Health1
• Method/Intervention 31: Theater
• Advantages and Disadvantages
• Tips for Effective Implementation
• Example: Sample Script, “The Babysitter’s Dilemma”
• Method/Intervention 32: Value Clarification
• Advantages and Disadvantages
• Tips for Effective Implementation
• Rules
• Example: Health Education Decision
• Method/Intervention 33: Word Games and Puzzles
• Advantages and Disadvantages
• Tips for Effective Implementation
• Examples
• Promising Methods by Topic
• Drug Education
• Human Sexuality
• Environmental Health
• Consumer Health/Nutrition
• First Aid
• Chapter 5 Presentation and Unit Plan Devel Opment
• Fundamental Principles
• Planning the Intervention
• Unit Plans
• Reinventing the Wheel
• Noteworthy Use of Your Tax Dollars
• Unit Construction Guidelines
• Overview
• Statement of Purpose
• Long-Range Goals, General Objectives, or Key Concepts
• Behavioral Objectives
• Outline of Content
• Methods/Strategies/Learning Opportunities
• List of Materials
• Evaluation Activities
• List of Available Resources and Materials
• Block Plan
• Lesson/Presentation Plans
• Elements of a Simple Lesson/Presentation Plan
• Background
• Objectives
• Introduction
• Developmental Section
• Conclusion
• Anticipated Problems
• Evaluation
• Lesson Plan Example
• Lesson/Presentation Plan
• Objectives
• Introduction
• Developmental Section
• Conclusion
• Anticipated Problems
• Evaluation
• Supplemental Material to Support the Developmental Section
• Chapter 6 Technology and Health Education
• Caveat Emptor
• The Feds Strike Back!
• Evaluating Internet Sites
• Correctly Citing Internet Sources
• Public Domain in Health Education
• Technology in Health Education
• Distance Learning and Health Education
• Internet Media and Forums
• Forums
• Finding Colleagues
• Smartphones and Health Monitoring
• Chapter 7 Use of Media in Health Education: Literacy, Selection, Marketing, Development, and Equipment
• Media Literacy
• Resources
• Selecting and Evaluating Media
• Media Objectives
• Level
• Language
• Content
• Culture/Ethnicity
• Time/Duration of Media
• Cost
• Interest Level
• Production Quality
• Evaluation
• Availability
• Format
• Approval
• Media Development
• Objectives
• Present Resources
• Format
• Expertise
• Cost
• Financing
• Marketing
• Production Quality
• Evaluation
• Major Types of Media Equipment
• DVDs
• Document Cameras
• Interactive Whiteboards
• Presentation Software
• Audience Response Systems
• Personal Computers
• Tablet Computers
• The Dinosaur Section
• Preparing Visual Materials
• Concept 1: Avoid Text-Heavy Slides
• Concept 2: One Concept per Slide
• Concept 3: Use Neutral Templates
• Concept 4: Avoid Irrelevant Graphics, Images, and Silly Clip Art
• Concept 5: Use Candid (Unstaged) Photographs
• Concept 6: Use Subtle and Classic Loud and Soft Principles to Highlight Text
• Concept 7: Use Smart Animations to Show Relationships or to Highlight Key Points
• Marketing Interventions
• Preparing Promotional Materials
• Chapter 8 Health Disparities
• Changing Demographics in the United States
• Should We Study Health Disparities?
• Eliminating Disparities in Health
• Social Determinants of Health
• Health Literacy
• Guidelines for Developing Materials for Health Literacy
• Cultural Competency
• Tuskegee: A Legacy of Doubt
• Tuskegee Postscript
• Institutional Review Boards
• Suggested Health Promotion Strategies for Diverse Cultures
• Strengthening the Individual
• Strengthening the Community
• Reducing Barriers
• Ethnicity and the Health Educator
• Chapter 9 Special Challenges
• Exceptional Populations
• Categories of Exceptional Children
• Visually Impaired
• Learning Aids and Material for the Visually Impaired
• Assisting the Partially Sighted
• Learning Disabled
• Attention Deficit Disorder and Attention Deficit Hyperactivity Disorder
• Teaching Participants with Learning Disabilities
• Deafness
• Deaf Culture
• If I Speak in a Clear Manner, Can’t They Read Lips?
• Couldn’t I Take a Quick Course in Sign Language?
• Sources of Information
• Teaching Methods and Strategies
• Communication Tips
• Chapter 10 Controversial Topics: Sexuality Education … and More
• Other Potentially Controversial Topics
• Childhood Obesity
• Cigarette Smoking
• Immunization
• Motorcycle and Bicycle Helmet Use
• Evolution of Sex and Drug Education
• Justification of Program Development
• Sexual Behavior
• The Bad News
• Abstinence Versus Responsibility
• Europe … a Different Approach
• Developing Goals and Objectives for Sexuality Education
• Opposition to Sexuality Education
• Majority or Minority?
• Common Opposition Arguments
• Avoiding Trouble in Sexuality Education
• Inadequate Knowledge and Background
• Unrealistic Curriculum Goals and Objectives
• Not Being Prepared to Defend the Program
• Inappropriate Materials or Assignments
• Using Materials Without Preview
• Inappropriate Guest Speakers
• Personal Bias in Teaching
• Using Slang
• Sharing Personal Sexual Experiences
• Behind Closed Doors
• Assumptions to Avoid
• Summary
• Establishing a Curriculum or Program in a Controversial Area
• Writing Committee
• Advisory Committee
• Characteristics of Effective Sexuality and HIV Education Programs
• Political Correctness and the Health Educator
• Appendix: Resources
• Code of Ethics for the Health Education Profession
• Preamble
• Article I: Responsibility to the Public
• Article II: Responsibility to the Profession
• Article III: Responsibility to Employers
• Article IV: Responsibility in the Delivery of Health Education
• Article V: Responsibility in Research and Evaluation
• Article VI: Responsibility in Professional Preparation
• Glossary
• Index