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• Cover
• Title page
• Copyright
• Dedication
• List of Figures, Tables, and Sidebars
• Editors
• The Contributors
• SOPHE
• Preface
• About the Third Edition
• Acknowledgements
• Part One: Health Promotion Program Foundations
• Chapter 1 What Are Health Promotion Programs?
• Health Promotion in a New Health Era
• Health, Health Promotion, and Health Promotion Programs
• Historical Context for Health Promotion
• Healthy People 2030: A National Public-Private Partnership to Promote Health
• Health Education and Health Promotion
• Settings for Health Promotion Programs
• Stakeholders in Health Promotion Programs
• Emerging Health Promotion Era
• Summary
• For Practice and Discussion
• Key Terms
• References
• Chapter 2 Health Promotion, Equity, and Social Justice
• Health Promotion, Equity, and Social Justice Intersection
• Health Status and Healthcare Vary
• Actions to Advance Health Equity and Social Justice
• Actions Using Healthy People 2030 to Advance Health Equity and Social Justice
• The Health in All Policies Guide
• Summary
• For Practice and Discussion
• Key Terms
• References
• Chapter 3 Theory in Health Promotion Programs
• Theory in Health Promotion Programs
• Foundational Theories/Models: Intrapersonal Level
• Foundational Theories/Models: Interpersonal Level
• Foundational Theories/Models: Population Level
• Foundational Theories/Models Applied Across the Levels
• Health Promotion Program Planning Models
• Summary
• For Practice and Discussion
• Key Terms
• References
• Part Two: Planning Health Promotion Programs
• Chapter 4 Assessing the Health Needs of a Defined Population
• Defining a Needs Assessment
• Conducting a Health Needs Assessment
• Using Primary Data Methods and Tools
• Using Secondary Data Methods and Tools
• Reporting and Sharing the Findings
• Needs Assessments, Health Equity, and Social Justice
• Summary
• For Practice and Discussion
• Key Terms
• References
• Chapter 5 Making Decisions to Create and Support a Program
• Identifying a Mission Statement, Goals, and Objectives
• Writing Program Objectives
• Deciding on Program Interventions
• Selecting Health Promotion Materials
• Developing Effective Policies and Procedures
• Transitioning to Program Implementation
• Summary
• For Practice and Discussion
• Key Terms
• References
• Part Three: Implementing Health Promotion Programs
• Chapter 6 Implementation Tools, Program Staff, and Budgets
• From Program Planning to Action Planning
• Preparing a Logic Model
• Using a Gantt Chart to Guide Implementation
• Planning for Implementation Challenges
• Program Management
• Summary
• For Practice and Discussion
• Key Terms
• References
• Chapter 7 Advocacy
• Advocacy Defined
• Becoming Fluent in the Language of Advocacy
• Creating an Advocacy Agenda for a Program
• Forming Alliances and Partnerships for Advocacy
• Advocacy Methods
• Examples of Successful Health Policy Advocacy
• Overcoming Challenges to Advocacy
• Summary
• For Practice and Discussion
• Key Terms
• References
• Chapter 8 Communicating Health Information Effectively
• Communication in Health Promotion Programs
• Developing a Communication Plan for a Site
• Developing and Pretesting Concepts, Messages, and Materials
• Increased Consumption of Misinformation and Disinformation
• Summary
• For Practice and Discussion
• Key Terms
• References
• Chapter 9 Where Money Meets Mission: Developing, Increasing, and Sustaining Program Funding
• Funding is Power
• Sources of Program Funding
• Funding Varies by Program Participants and Setting
• Writing a Grant Proposal
• Maintaining Relationships With Funders
• Fundraising Activities and Strategies
• Working With Board Members
• Summary
• For Practice and Discussion
• Key Terms
• References
• Part Four: Evaluating and Sustaining Health Promotion Programs
• Chapter 10 Evaluating and Improving Health Promotion Programs
• Understanding Program Evaluation
• Using a Participatory Approach to Evaluation
• Different Types of Program Evaluations
• Program and Evaluation Alignment
• Evaluation Report
• Implementing an Evaluation
• Improving Health Promotion Programs
• Summary
• For Practice and Discussion
• Key Terms
• References
• Chapter 11 Using Big Data for Action and Impact
• What Is Big Data?
• Health Analytics Data Mining with Health Promotion Big Data
• Health Promotion Dashboards and Visual Mapping
• Building Big Data Organizational Capacity
• Big Data Challenges
• Health Information Management and Health Informatics Professionals: Big Data Professional Fields
• Summary
• For Practice and Discussion
• Key Terms
• References
• Chapter 12 Sustaining Health Promotion Programs
• Health Promotion Program Sustainability
• Implementation Science Improves Program Effectiveness and Sustainability
• Enhancing Program Impact and Sustainability
• Increasing Sustainability by Ensuring Competence through Credentialing
• Summary
• For Practice and Discussion
• Key Terms
• References
• Part Five: Health Promotion Programs in Diverse Settings
• Chapter 13 School Health Education: Promoting Health and Academic Success
• History of School Health Education
• Opportunities and Challenges in Promoting Health and Academic Success
• Tools and Resources
• Career Opportunities
• Summary
• For Practice and Discussion
• Key Terms
• References
• Chapter 14 Promoting Health in Colleges and Universities
• History of Health Promotion Programs in Colleges and Universities
• Opportunities and Challenges in College Health
• Tools and Resources
• Career Opportunities
• Summary
• For Practice and Discussion
• Key Terms
• References
• Chapter 15 Patient-Centered Health Promotion Programs in Healthcare Organizations
• History of Patient-Centered Health Promotion Programs
• Opportunities and Challenges of Patient-Centered Health Promotion Programs
• Tools and Resources
• Career Opportunities
• Summary
• For Practice and Discussion
• Key Terms
• References
• Chapter 16 Health Promotion Programs in Workplace Settings
• History of Health Promotion in the Workplace
• Opportunities and Challenges in the Workplace
• Tools and Resources
• Career Opportunities
• Summary
• For Practice and Discussion
• Key Terms
• References
• Chapter 17 Promoting Community Health: Local Health Departments and Community Health Organizations
• History of Local Health Departments and Community Health Organizations
• Opportunities and Challenges to Promoting Community Health
• Tools and Resources
• Career Opportunities
• Summary
• For Practice and Discussion
• Key Terms
• References
• Index
• End User License Agreement