Efnisyfirlit

• Cover Page
• Half Title Page
• Title Page
• Copyright Page
• Dedication
• Contents
• List of figures
• List of tables
• List of case studies
• Note on authors
• Note on Contributors
• Preface
• Acknowledgements
• Part I History and development of health, wellness and medical tourism
• 1 Definitions and concepts
• Defining key terms: health, wellness, well-being, happiness and quality of life
• Cultural differences in understandings of health and wellness
• The role of tourism and travel in health
• Definitions and typologies of health tourism
• Spa tourism
• Medical tourism
• Spiritual tourism
• Holistic, alternative and ‘New Age’ tourism
• Wellness tourism
• Conclusion
• 2 A historical overview
• A brief international overview of health and wellness
• Europe
• Middle East and North Africa
• Asia-Pacific
• Africa
• The Americas
• Conclusion
• 3 A geographical and regional analysis
• Europe
• Western Europe
• Central and Eastern Europe
• Nordic and Scandinavian countries
• Southern Europe
• Middle East and North Africa
• Africa
• Asia
• Australasia and the South Pacific
• Americas and the Caribbean
• Conclusion
• Acknowledgement
• 4 Leisure, lifestyle and society
• Trends in modern living
• Active ageing and longevity
• Psychology
• Complementary and alternative medicine and therapy
• Therapy and healing
• Rehabilitation
• The Search for Community
• Obsession with the self and celebrity
• Nutrition
• Cosmetics
• Fitness and sports
• New media and technology
• The need or desire to downsize
• The slow movement
• Environmental psychology and ecotherapy
• Towards a new spirituality
• Self-development trends
• Government and social tourism
• How to live better?
• Conclusion
• Part II Managing and marketing health, wellness and medical tourism
• 5 Demand and motivation of tourists
• Profiling health and wellness visitors
• Demand and motivations of health tourists
• Segmenting health and wellness consumers
• Spa tourists
• Medical tourists
• Holistic, spiritual and new age tourists
• Cross-cultural differences in guests’ expectations and preferences
• Conclusion
• 6 Targeting and branding
• Introduction
• Marketing communications
• Branding
• Branding at national and regional level
• Branding at local and operator level
• Packaging, distribution and pricing
• Conclusions
• 7 Planning and management
• Introduction
• The need to plan and manage health and wellness tourism
• Impacts of health and wellness tourism
• Environmental impacts
• Sustainable planning and management for health and wellness tourism
• Standardisation versus unique experiences
• Planning and managing national, regional and local destinations
• Managing health and wellness facilities
• 8 Future trends and predictions
• Ongoing definitional challenges
• The links between leisure, lifestyle and tourism
• Product development and trends
• Future predictions
• The future of health, wellness and medical tourism
• Part III The international context for health, wellness and medical tourism Case studies
• Spa developments
• 9 SpaFinder Wellness trends What they teach us and why they are important
• Significant trends: a look at the past — and a glimpse of what lies ahead
• Wellness
• Online spa
• Indigenous treatments
• Medicine and spa
• Organic
• Spa comes home
• Gift certificates, vouchers, cards
• Yin of luxury, yang of discount
• Men
• What lies ahead?
• 10 Spa lifestyle resort communities and staycations
• Introduction
• Overall trends affecting the spa/wellness movement
• What is a Spa Residential Community?
• Key success factors
• Back to the future
• 11 The rise of destination spas in emerging economies A case study of GOCO Hospitality’s Qatar and China destination spa projects
• Introduction
• What is a destination spa?
• Shift from West to East and emerging economies
• The demand for destination spas in emerging economies
• Qatar destination spa — Doha, GCC
• Octave Living Destination Retreat — Suzhou, China
• Moving forward
• 12 The Russian spa market Diverse and maturing
• 13 Italian spas today Demand and offer evolution and trends
• Introduction
• The development of the wellness and spa market in Italy
• The wellness offer between tradition and innovation
• Italian spas and spa towns as tourist destinations
• The future: threats and opportunities
• Notes
• 14 Traditional spas — between health and wellness tourism The Trentino strategy to face the challenge of the market
• A short history of Trentino spas
• Trentino spas today
• Trentino spas: an opportunity to complete the tourism offer of an alpine destination
• Notes
• 15 Day spa revenue management Some examples from Italy
• Revenue management in the day spa sector
• Revenue management for day spas: the case study
• Conclusion
• 16 A multipurpose wellness park The case study of Hamat Gader, Israel
• Introduction
• The Ancient Roman Baths
• The structure of the modern site
• Visitors’ behaviour and perceptions
• 17 Benchmarking pilot study for Hungarian wellness and spa hotels
• Introduction
• Scope of the study
• Method
• Results
• Conclusion
• 18 Comparative analysis of health tourism products and online communication of selected Hungarian spas and hotels
• Introduction
• Methodology
• Findings
• Target groups
• Products and packages
• Languages
• Photos
• Social media
• Summary
• 19 Sleep therapy A case study from Tervis Medical Spa, Estonia
• Sleep therapy
• Sleep therapy at the Tervis Medical Spa, Estonia
• 20 Benefits of higher education to the international spa industry A UK perspective
• 21 Labour and compensation structure of the spa industry in Canada
• Introduction
• Salaries, hourly wages and gratuities
• Bonus, incentive and benefit programmes and work arrangements
• 22 Joining together and shaping the future of the global spa and wellness industry
• Background
• The landmark ‘global spa economy report’
• GSS Summits
• ‘Spas and the Global Wellness Market: Synergies and Opportunities’ research report
• ‘Wellness Tourism and Medical Tourism: Where Do Spas Fit?’ research report
• ‘Spa Management Workforce and Education: Addressing Market Gaps’ research report
• Final thoughts and future vision
• Health tourism destinations
• 23 Wellness tourism development in Slovenia in the last two decades
• Introduction
• Research question and methodology
• Case study from Slovenia: health spa resort development in the last two decades
• Radenci Health Resort
• Olimia Thermal Spa
• Sava Rogaška Hotels
• Conclusion
• S ources
• 24 Wellness and spa provision in the Silesian health resorts of Poland
• The history of health tourism in Poland
• Preventative health services offered in the Silesian resorts of Ustronie and Goczałkowice
• Customer perceptions of preventative health services in Ustronie and Goczałkowice
• Summary of wellness services and spas in Poland
• 25 History, traditions and the recent trends in the spa industry in the Czech Republic
• Recent trends in the Czech spa industry
• Conclusions
• 26 Special health tourism products in the Bükk and Mátra regions
• Introduction
• The development of health tourism in the mountains
• Climate tourism in the Mátra Mountains
• Medicinal herbal tourism in the Bükk
• Spiritual tourism in the Bükk and Mátra area
• 27 Health tourism and horse milk therapy in Kyrgyzstan
• Introduction
• Health and wellness tourism in Kyrgyzstan
• Horse milk therapy
• 28 Well-being tourism in Finland
• Case 1: natural well-being as a lifestyle in brand development and in social media (Case SaimaaLife)
• Case 2: development of new well-being (tourism) products based on traditional Finnish sauna
• Case 3: well-being in South Ostrobothnia
• Conclusions
• 29 Health leisure market The evolution in Portugal
• Introduction
• SPA demand in Portugal in the twenty-first century
• The new dimension of the health leisure market: from traditional thermal spa to the modern urban spa
• Spa-goers: new facilities, new motivations and leisure consumers in Portugal
• Final remarks
• Notes
• 30 The holy Himalayas An adobe to wellness
• The Himalayas and medical tourism
• The Himalayas and spa/yoga tourism and meditation
• The Himalayas and escapism and relaxation
• The Himalayas and hedonistic/experiential wellness
• The Himalayas, existential and psychological wellness
• The Himalayas and spiritual tourism
• The Himalayas and community well-being
• The role of the Himalayas in global wellness tourism
• Conclusion
• 31 Te Aroha wellness tourism Yesterday and today
• Te Aroha wellness spa
• 32 Revitalising the healing tradition Thermal springs in the Western Cape
• 33 Opportunities and barriers to sustainable health tourism development in the Israeli Dead Sea region
• Introduction
• Dead Sea’s natural health resources
• The Dead Sea health tourism industry
• Environmental pressures
• Tourism development plans
• The geo-political environment
• Summary and conclusions
• 34 Heritage and the renaissance of Domburg as a health resort
• Health and wellness in the Netherlands
• The case of Domburg
• Domburg as an early bathing resort
• Well-being in Domburg: a SWOT analysis
• 35 Health cuisine A new health destination marketing tool
• Introduction
• Modern macrobiotics in Alicante
• Health and wellness in Thailand
• TCM in Hong Kong
• Inspiration: what is healthy food?
• From Farm to Fork
• Healthy gastronomy in Twente
• Sources and acknowledgements
• Well-being, holistic and spiritual tourism
• 36 The social construction of travelling for well-being in Australia
• Theme 1: defining well-being, ‘doing health’ and ‘well-being as a feeling’
• Theme 2: reflective well-being: the potentially unachievable journey
• Theme 3: the increased public consciousness of well-being and the importance of participation
• Well-being travel participation and non-participation discourse
• 37 Building tourism and well-being policy Engaging with the public health agenda in the UK
• Introduction
• Building tourism and well-being policy
• Well-being
• The case of Rockley Park: policy and product integration
• Conclusion
• 38 Activities as a component of a social tourism holiday experience
• Social tourism
• Social holiday for Huhmari
• 39 Research on preventive wellness in the Netherlands
• Acknowledgements
• Note
• 40 Natural wellness The case of Icelandic wilderness landscapes for health and wellness tourism
• Introduction and conceptual grounding
• Working with wilderness
• 41 Global wellness in Sedona, Arizona
• Introduction
• Wellness and energetic sustenance
• Visitor characteristics
• 42 A new age in tourism A case study of New Age centres in Costa Rica
• Introduction
• Tourism infrastructure
• Post-modernist influences
• 43 The holistic approach of Ayurveda-based wellness tourism offered in Kerala
• Introduction
• Ayurveda and its holistic approach
• Current infrastructure
• 44 Meditation tourism Exploring the meditation flow experience and well-being
• The meditation flow experience
• Well-being
• Research method
• Results
• Respondents’ basic information analysis
• Flow experience
• Well-being analysis
• The relationship between meditation flow and well-being
• Conclusion
• 45 The propensity for yoga practitioners to become tourists A case study of Budapest
• Travelling habits among yoga practitioners
• The characteristics of the trip
• Conclusions
• Glossary of terms
• Medical tourism and medical wellness
• 46 Apollo Hospitals group A key player in the Indian medical tourism industry
• Introduction: medical tourism in India
• Apollo Hospitals Enterprise
• Indian government initiative for the growth of medical tourism industry
• 47 The UK National Health Service and international patients
• Background
• The context of NHS international activity
• Patient pathways
• Future developments
• Acknowledgement
• Disclaimer
• 48 Kurotel — turning a dream into reality Milestones and keys to success
• A new perspective on life
• Every client is unique
• Kur method
• Healthy longevity
• Advanced Diagnostic Centre
• Kinder Kur: option for mother and baby
• Kur cuisine
• Medications and cosmetics
• The responsibility that goes with the realisation of the dream
• 49 The Gawler Foundation in Australia Wellness and lifestyle-based therapeutic retreats for people with serious illnesses
• Introducing the Yarra Valley Living Centre
• The lifestyle-based ‘Gawler approach’
• Controversy surrounding the ‘Gawler approach’: quackery or paradigm wars?
• 50 Challenges of balneotherapy development in Oyoun Moussa, Egypt
• Background
• Methodology
• Results and discussion
• Recommendations
• References
• Index