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• Cover
• Title
• Copyright
• Dedication
• Acknowledgments
• About the Author
• Table of Contents
• Setting the Stage
• What Kind of Plan Do You Need?
• Meet Antoinette
• Getting Started
• And a Few More Words
• 1 Benefits of Writing a Business Plan
• What Is a Business Plan?
• Why Write a Business Plan?
• Issues Beyond the Plan
• 2 Do You Really Want to Own a Business?
• Introduction
• Self-Evaluation Exercises
• How to Use the Self-Evaluation Lists
• Reality Check: Banker’s Analysis
• 3 Choosing the Right Business
• Introduction
• Know Your Business
• Be Sure You Like Your Business
• Describe Your Business
• Taste, Trends, and Technology: How Will the Future Affect Your Business?
• Break-Even Analysis: Will Your Business Make Money?
• What You Have Accomplished
• 4 Potential Sources of Money to Start or Expand Your Small Business
• Introduction
• Ways to Raise Money
• Common Money Sources to Start or Expand a Business
• Now That You’ve Proven Yourself, How About Expanding?
• If No One Will Finance Your Business, Try Again
• Secondary Sources of Financing for Start-Ups or Expansions
• Conclusion
• 5 Your Résumé and Financial Statement
• Introduction
• Draft Your Business Accomplishment Résumé
• Draft Your Personal Financial Statement
• 6 Your Profit and Loss Forecast
• Introduction
• What Is a Profit and Loss Forecast?
• Determine Your Average Cost of Sales
• Complete Your Profit and Loss Forecast
• Review Your Profit and Loss Forecast
• 7 Your Cash Flow Loss Forecast and Capital Spending Plan
• Introduction
• Prepare Your Capital Spending Plan
• Prepare Your Cash Flow Forecast
• Required Investment for Your Business
• Check for Trouble
• 8 Write Your Marketing and Personnel Plans
• Introduction
• Marketing Plan
• Personnel Plan
• 9 Editing and Finalizing Your Business Plan
• Introduction
• Decide How to Organize Your Plan
• Write Final Portions of Your Plan
• Create the Appendix
• Create Title Page and Table of Contents
• Complete Your Final Edit
• Consider Using a Business Consultant
• 10 Selling Your Business Plan
• How to Ask for the Money You Need
• How to Approach Different Backers
• What to Do When Someone Says “Yes”
• Plan in Advance for Legal Details
• 11 After You Open—Keeping on the Path to Success
• Introduction
• Watch Out for Problem Areas
• Getting Out of Business
• 12 Good Resources for Small Businesses
• Introduction
• Business Consultants
• Books
• Pamphlets
• Magazines—Continuing Small Business Help
• Computers and Business
• Online Business Resources
• Formal Education
• Appendixes
• A Business Plan for a Small Service Business
• B Business Plan for a Manufacturing Business
• C Business Plan for Project Development
• D How to Use the Interactive Forms
• Editing RTFs
• Files on the Book’s Companion Page
• Index