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• Cover: How to Write a Business Plan
• How to Write a Business Plan
• Creating Success Series
• Title Page
• Contents
• List of Figures
• List of Tables
• Introduction
• 01 The structure of the plan
• Using appendices
• 02 Summary
• 03 The business background
• What your business is about and how you got here
• The business
• What is the product or service?
• The markets
• Supply
• How did you get here?
• 04 The market
• Overview
• Market structure
• Competitors
• Customers
• Distribution
• Trends
• Competitive advantage
• Market segmentation
• Differentiation
• Pricing
• Barriers to entry
• Big changes and new technologies
• Examples of market change
• Mixed strategies
• 05 Operations
• Differences
• Processes
• Control
• Experience
• Supply
• Systems
• Location and environment
• Regulatory control
• 06 The internet and systems
• If e-commerce is central to your business…
• E-commerce is not just about computers, cables and WiFi
• Your computer systems
• 07 Management
• The essential difference
• What skills are required?
• Organization structure
• Demonstrating control
• Management
• 08 The proposal
• Explain
• The proposition
• Why will you succeed?
• Ask for what you want!
• What have you invested?
• Second round finance
• Closing the deal
• The exit
• 09 The forecast
• The sales forecast
• Costs
• The five-year forecast
• Reviewing the plan
• Sensitivity
• Key assumptions
• Explain important points
• 10 Financial information
• Profit and loss account
• Cash forecast
• Sensitivity
• Break-even
• Funding
• Reconciling and checking
• Timing
• Balance sheet
• Trends
• Some important terms
• 11 Risks
• What did we get wrong?
• Long term versus short term
• Focus on the big stuff
• Don’t forget the everyday stuff
• 12 Legal issues and confidentiality
• Confidentiality
• 13 Selling your business
• Explain why you are selling
• Emphasize the great opportunities for the business
• Don’t waste time illustrating that sudden upturn in business expected imminently
• Do you include a forecast?
• Who is the buyer?
• Holding back information
• Due diligence
• Do you own what you are selling?
• 14 Improve business performance
• Planning is not budgeting
• Strategic vision and action
• Creating strategy
• Planning for people
• Practicalities
• 15 Bidding for business
• Appendices
• 1. The confidentiality letter
• 2. Reconciling profit and cash flow
• 3. The cash forecast
• All the books in the Creating Success series
• Copyright Page