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• Title Page
• Table of Contents
• 1: Why and How to Write a Business Plan
• What Kind of Business Plan Do You Need?
• Why Write a Business Plan?
• Business Plans and Forms You’ll Find in This Book
• How to Use This Book to Write Your Business Plan
• Getting Started on Your Business Plan
• Why This Book Is for You!
• 2: Do You Really Want to Own a Business?
• Identifying Your Personal Goals
• Self-Evaluation Exercises
• How to Use the Self-Evaluation Checklist
• Reality Check: Banker’s Analysis
• 3: Choosing the Right Business
• Know Your Business
• Be Sure You Like Your Business
• Describe Your Business
• Taste, Trends, and Technology: How Will the Future Affect Your Business?
• Break-Even Analysis: Will Your Business Make Money?
• What You Have Accomplished
• 4: Potential Sources of Money to Start or Expand Your Small Business
• Ways to Raise Money
• Common Money Sources to Start or Expand a Business
• Now That You’ve Proven Yourself, How About Expanding?
• If No One Will Finance Your Business, Try Again
• Secondary Sources of Financing for Start-Ups or Expansions
• Conclusion
• 5: Your Résumé and Financial Statement
• Draft Your Business Accomplishment Résumé
• Draft Your Personal Financial Statement
• 6: Your Profit and Loss Forecast
• What Is a Profit and Loss Forecast?
• Determine Your Average Cost of Sales
• Complete Your Profit and Loss Forecast
• Review Your Profit and Loss Forecast
• How Your Profit and Loss Forecast Relates to Your Income Tax Return
• 7: Your Cash Flow Forecast and Capital Spending Plan
• What Is a Cash Flow Forecast?
• Prepare Your Capital Spending Plan
• Prepare Your Cash Flow Forecast
• Required Investment for Your Business
• Check for Trouble
• 8: Write Your Marketing and Personnel Plans
• Marketing Plan
• Personnel Plan
• 9: Editing and Finalizing Your Business Plan
• Decide How to Organize Your Plan
• Write Final Portions of Your Plan
• Create the Appendix
• Create Title Page and Table of Contents
• Complete Your Final Edit
• Consider Using a Business Consultant
• 10: Selling Your Business Plan
• How to Ask for the Money You Need
• How to Approach Different Backers
• What to Do When Someone Says “Yes”
• Plan in Advance for Legal Details
• 11: After You Open—Keeping on the Path to Success
• Watch Out for Problem Areas
• Getting Out of Business
• 12: Good Resources for Small Businesses
• Business Consultants
• Online Business Resources
• Books
• Magazines—Continuing Small Business Help
• Formal Education
• 13: Business Plans for Nonprofits
• Describe the Nonprofit Organization
• Forecast the Nonprofit’s Cash Needs
• Find Donors
• Appendix A: Business Plan for a Small Service Business
• Appendix B: Business Plan for a Manufacturing Business
• Appendix C: Business Plan for Project Development
• Appendix D: How to Use the Downloadable Forms on the Nolo Website
• Editing RTFs
• List of Forms Available on the Nolo Website
• Index
• Book Registration and Updates
• Additional Small Business Resources at Nolo.com