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• Cover: How to Write Reports and Proposals
• How to Write Reports and Proposals
• Creating Success Series
• Title Page
• Contents
• List of Figures
• Introduction: Pitfalls and opportunities
• 01 What makes good business writing?
• The hazards of communication
• Pitfalls: serious, and very serious
• Why have a report?
• Readers’ expectations
• Readers’ perspective
• Powerful habits
• Earning a reading
• Inappropriate standard documents
• Clear intention
• Achieving absolute clarity
• The rewards of excellence
• A significant opportunity
• 02 Creating a good report
• Defining the report
• Setting clear objectives
• A sound structure
• First, the beginning
• The middle
• The end
• After the end
• 03 Preparing to write
• Why this report?
• Research prior to preparation
• A systematic approach
• Shaking off old habits
• 04 The power of language
• Cultivating an appropriate writing style
• Readers’ expectations
• Readers’ dislikes
• The writer’s approach
• Use of language
• Making language work for you
• Careful selection of language
• Mistakes to avoid
• Following the rules
• Style
• Technological dilution
• 05 Making numbers clear
• The nature of numbers and number ‘blindness’
• Actions to avoid number blindness
• Methods of presenting numbers clearly
• The contribution of language
• 06 Making proposals persuasive
• A cumulative process
• A key stage
• Persuasive technique
• The don’ts
• The dos
• Quotations versus proposals
• Choice of format
• Timing
• Proposal content
• Checklist
• Covering letters
• The presentation of proposals
• Earn attention
• 07 The contribution of layout and presentation
• How the pages look
• Graphic emphasis
• The exhibits
• Other options for inclusion
• Overall packaging
• Afterword
• Acknowledgements
• All the books in the Creating Success series
• Copyright Page