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• Cover
• Praise for In Your Creative Element
• Title Page
• Dedication
• Contents
• About the author
• Contributors
• Acknowledgements
• Introduction
• Why I wrote this book and how to use it
• The periodic table of creative elements
• New radicals and creative thinking in the NHS
• The structure of the book and how to read it
• 01    Definitions
• Creative elements
• What is creativity?
• Creativity and innovation – one and the same?
• Novelty
• Idea
• Surprise
• Value
• Knowledge and evaluation
• Why defining creativity matters for your business
• The unknown
• Serendipity
• Art and science
• 02    The values of creative people
• Creative elements
• Creativity
• Curiosity
• Freedom
• Courage
• Fun
• Grit
• 03    The characteristics of creative people
• Creative elements
• Openness
• Ego
• Rebellion
• Self-belief
• Motivation
• Imagination and vision
• Vision
• Discipline
• Passion
• Failure
• 04    The creative mind
• Creative elements
• The unconscious mind
• The relaxed mind
• The wandering mind
• The associating mind
• Emotion
• Logic
• The analytical mind
• The prolific mind
• The improvising mind
• The insightful mind
• 05    Culture
• Creative elements
• Leadership
• Trust
• Time
• Idea support
• Debate
• Risk-taking
• Collaboration
• Environment
• 06    Purpose
• Creative elements
• Love and Joy
• Money
• Social good
• The B Corporation movement
• Culture
• 07    The creative process
• Creative elements
• Preparation
• Divergent and convergent thinking
• Design thinking
• Problem and question
• Brief
• Data
• Strategy
• Hunch
• Incubation
• Illumination and idea
• Pitch
• 08    The creative toolkit
• Tackling the blank page
• Problem-finding tools
• Idea-finding tools
• Solution-finding tools
• Technology and the future
• 09    Putting it all together
• The three elements you can’t ignore in order to develop your individual creativity
• The three elements you can’t ignore in order to develop team creativity
• The six elements you can’t ignore in order to develop organizational creativity – for leaders, management and HR teams
• Developing organizational creativity
• Author’s note
• Picture credits
• References
• Index
• Copyright