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• Cover
• Praise for Influencers & Revolutionaries
• Influencers & Revolutionaries
• Contents
• Acknowledgements
• Introduction
• Chapter guide
• 1 Classic innovation theory and current leading-edge thinking
• Defining innovation and the innovative organization
• Building a culture of innovation
• Summary
• 2 The disruptors disrupted. What next for adland?
• The attack of the consultancies, and future agency roles
• Brand purpose or ‘toxic pomposity?
• The rebels
• Influencer marketing and false authenticity
• Charlatans and rogue managers
• Summary
• 3 The future of retail and the future home
• The consumer and the environment
• Ethics and innovation
• Environmentalism meets fashion and luxury
• Crocodiles and supply chains
• Luxury brands and the ultimate luxury store
• The future home and the Internet of Things
• The kitchen of the future
• Entertainment
• Summary
• 4 How the food and drink industries leverage catalytic trends
• Radical restaurants and truth machines
• From local foraging to global traditions
• We have to change what we eat and drink
• From impossible foods to experience dining to snackification
• From Public Enemy No 1 to customized sustainable design
• Smart packaging and holistic thinking
• Summary
• 5 The wellness economy meets the lifestyle industry
• Health is everything
• Trust and transparency
• Algorithmic interpretations and personal control
• Product and service innovation – back to the future
• Mental health, and combating anxiety
• Play and community
• Communicating a health message
• The D-word
• Summary
• 6 Smart cities, the IoT and connected living
• Urban tensions
• Empathy and inclusion
• The rise and rise of secondary cities
• Security
• Environmentalism: ‘tell the truth, and act like it’s real’
• Megacities and smart cities
• Mobility ‘connected, shared and self-driving’
• Summary
• 7 Intelligent and sustainable: a new era of tourism and mobility
• Homogenized travel and ‘social media similarity’
• Cruise ships and Tesla ships
• Hotels: cultural hubs, smart rooms and community integration
• Business not as usual, and sci-fi futures
• Airlines, airships, air taxis and spacecraft
• The life, death and rebirth of the automobile
• Autonomous vehicles, connected cars, electrification and shared mobility
• Sharing, insurance and the ‘Third Transportation Revolution’
• Trains and ‘the fifth mode of transport’
• Summary
• 8 The transformation of entertainment by technology, experiences and personalization
• Play is a space where the past and future have no meaning
• Gaming: next-generation consoles, cloud-based gaming wars, eSports and ethics
• Sport: AR and VR full immersion experiences and cause-based campaigning
• Television: the rise of the disruptors, mobile-based viewing and Smart TV
• Radio: community engagement, audience appeal and social media
• Film and video: how online viewing has transformed content consumption
• Music: the transformation of immersive, engaging and rewarding experiences
• Festivals: the rise and rise of tech powered niche audience events
• Summary
• 9 The future of work: goodbye to certainty and stability. Hello to Industry 4.0
• Defining the issue…
• Meanwhile: artificial intelligence, language interfaces and augmented reality
• Diversity, inclusion and cognitive diversity
• Rateocracy: from ‘owning’ to ‘attraction’
• Generational issues: challenges and opportunities
• Education and lifelong learning
• Gender-specific
• Emotional and empowering – the future workspace
• Forget coworking, think proworking
• Cultural planning and social action
• Cultural clustering and the battle for authenticity
• Brand purpose and a new social consciousness
• The future work manifesto: ‘empowerment, flexibility, collaboration, empathy and autonomy’
• Summary
• 10 Fintech and insurtech, and the battle of choice vs privacy
• Capitalism under attack, and the need for greater accountability
• The sun rises in the East…
• Hypertargeting meets privacy… and Libra
• Gambling and open banking
• Bitcoin, smart contracts, neobanks and… Extinction Rebellion
• Big brands fight back, and criminal networks see an opportunity
• Insurtech and ‘Policy 2.0’
• Sharing, collaborating, pricing and not-for-profit
• Summary
• Summary: The Influencers and Revolutionaries Innovation Manifesto
• The Influencers and Revolutionaries Innovation Manifesto
• References and further reading
• Index
• Copyright