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• Half Title
• Title
• Copyright
• Dedication
• About the.Author
• Contents
• Introduction to the Third Edition
• 1 The Historical Context of International Communication
• Communication and empire
• The growth of the telegraph
• The era of news agencies
• The advent of popular media
• Radio and international communication
• The battle of the airwaves
• The Cold War – from communist propaganda to capitalist persuasion
• Soviet broadcast propaganda
• US broadcast propaganda
• The BBC
• Cold War propaganda in the Third World
• International communication and development
• The demand for a New World Information and Communication Order
• The MacBride Commission
• Opposition to NWICO
• NWICO and the New Cold War
• International communication at the end of the Cold War
• 2 Approaches to Theorizing International Communication
• ‘Free flow of information’
• Modernization theory
• Dependency theory
• Structural imperialism
• Hegemony
• Critical.theory
• The public sphere
• Cultural Studies perspectives on international communication
• Theories of the information society
• Discourses of globalization
• A critical international communication theory?
• International communication in international politics
• Internationalizing international communication theory
• 3 Creating a Global Communication Infrastructure
• The privatization of telecommunications
• Free trade in communication products and services
• Impact of WTO agreements on international communication
• Why services are important
• Liberalization of the telecom.sector
• Privatizing space – the final frontier
• The global satellite industry
• Regional satellite services
• The globalization of telecoms
• Infrastructure for internet
• Who controls the internet infrastructure?
• Regulating an unregulated global communication market
• The ‘T-treaty Trinity’ and further digital deregulation?
• Implications of a liberalized global communication regime
• 4 The Global Media.Market
• Convergence
• Global media conglomerates
• Time Warner
• The Walt Disney Company
• Viacom
• Comcast-NBCUniversal
• Bertelsmann
• Sony
• Other major players
• Synergies
• Television
• Televising sport globally
• The international film industry
• International book publishing
• The international print media
• International advertising
• Global news and information networks
• News agencies
• Associated Press
• Thomson Reuters
• Agence France-Presse
• Other major agencies
• Financial news services
• International television news
• International news channels
• Global.radio
• Setting the global news.agenda
• 5 The Global and the Local in Media Cultures
• The globalization of American consumer culture
• Global trade in media products
• Public service to private profit – European broadcasting
• Hollywood hegemony
• Concerns for cultural diversity
• Global English
• Regionalizing and localizing media cultures
• Global music
• Adaptation, hybridity or hegemony?
• Cultural relativism and revivalism
• Culture as ‘soft power’
• 6 Contraflow in Global.Media
• The globalization of China’s media
• Contraflow in global entertainment
• The other Hollywood – the Indian film industry
• Globalization of geo-linguistic television
• The transnationalization of telenovelas
• Contraflow in global TV news
• The ‘RT effect’
• Contra or complementary.flows?
• Cultures of diaspora and ‘migratory’ media
• Mobile, seamless and smart communication
• 7 International Communication in the Digital.Age
• Digital capitalism and a ‘free flow of commerce’
• The Facebook effect
• Communicating ‘cyber-capitalism with Chinese characteristics’
• The BATS bonanza
• Internet and political communication
• How the web has affected journalism
• International communication as infotainment and edutainment
• Global edutainment
• Governance and regulation in the digital age
• Privatization of public policy
• Global communication: covert spying and overt surveillance
• Communication for development
• The ‘Chindia’ effect
• Internationalizing international communication studies
• International communication: continuity and.change
• Glossary
• References
• Author Index
• Subject Index