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• Cover
• Half Title
• Acknowledgements
• Acknowledgements
• Title Page
• Copyright Page
• Brief Contents
• Detailed Contents
• Illustration List
• Table List
• Illustration List
• About the Authors
• Preface
• Acknowledgments
• Acknowledgements
• Part I Essentials of International Marketing
• 1 Introduction to International Marketing
• 2 Culture in International Marketing
• 3 Global Trade and Integration
• 4 Country Selection and Entry Strategies
• 5 International Marketing Planning, Organizing, and Control
• Part II International Markets and Market Research
• 6 Markets and Segmentation in an International Context
• 7 International Positioning
• 8 Market Research in the International Environment
• Part III International Product Marketing
• 9 International Product and Brand Marketing
• 10 International Product Standardization and Adaptation
• Part IV International Pricing and Finance
• 11 International Pricing
• 12 International Finance and Pricing Implications
• Part V International Place or Distribution
• 13 International Marketing Channel Management
• 14 International Distribution: Exporting and Retailing
• Part VI International Promotion
• 15 Globally Integrated Marketing Communications
• 16 International Sales Promotions and Public Relations
• References
• Glossary
• Index