Description
Efnisyfirlit
- Brief Contents
- Detailed Contents
- Acknowledgments
- Ch. 1 What Is the State of the Global Economy?
- Ch. 2 Global Economy in the New Millennium
- Ch. 3 New Trade Theories
- Ch. 4 The Digital Disruption of Industry 4.0
- Ch. 5 Artificial Intelligence
- Ch. 6 Frustration and Political Unrest
- Ch. 7 Trade Credit Financing Instruments
- Ch. 8 Supply Chain and Logistics Management Impact on Brand
- Ch. 9 Conducting International Marketing Research
- Ch. 10 Personal and Cultural Factors in International Business
- Ch. 11 International Marketing Planning
- Ch. 12 Global Branding
- Ch. 13 International Organizations
- Ch. 14 Winning in the Global Economy
