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• Title Page
• Copyright
• Dedication
• Additional Resources
• Preface
• Chapter 1: Sample Surveys in Our Electronic World
• Four Cornerstones of Quality Surveys
• What Is Different About Surveying in the 2010s?
• Why Emphasize Mixed-Mode Data Collection?
• What Is Tailored Design and Why Is It Needed?
• Conclusion
• Chapter 2: Reducing People’s Reluctance to Respond to Surveys
• Example of a Survey With a High Response Rate
• Using Social Exchange Concepts to Motivate Potential Respondents
• Putting the Parts Together: Some Guidelines for Applying Social Exchange
• Mixed-Mode Designs Provide New Opportunities for Applying Social Exchange
• Returning to the WSU Doctoral Student Experience Survey: Why It Obtained Such a High Response Rate
• Conclusion
• List of Guidelines
• Chapter 3: Covering the Population and Selecting Who to Survey
• Essential Definitions and Their Use
• Current Coverage and Access Considerations
• Common Sampling Frames and Assessing How Well They Cover the Population
• Probability Sampling
• Postsurvey Adjustments and Calculating Sampling Error
• Nonprobability Sampling
• Conclusion
• Chapter 4: The Fundamentals of Writing Questions
• Issues to Consider When Starting to Craft Survey Questions
• The Anatomy of a Survey Question and Types of Question Formats
• Guidelines for Choosing Words and Forming Questions
• Conclusion
• List of Guidelines
• Chapter Chapter 5: How to Write Open- and Closed-Ended Questions
• Guidelines for Writing Open-Ended Questions
• General Guidelines for Writing All Types of Closed-Ended Questions
• Guidelines for Nominal Closed-Ended Questions
• Guidelines for Ordinal Closed-Ended Questions
• Conclusion
• List of Guidelines
• Chapter Chapter 6: Aural Versus Visual Design of Questions and Questionnaires
• The Importance of Visual Design in Self-Administered Surveys
• Visual Design Concepts and Their Application to Surveys
• General Guidelines for the Visual Presentation of Survey Questions
• Conclusion
• List of Guidelines
• Chapter 7: Ordering Questions and Testing for Question Order Effects
• Question Order
• Testing Questions and Questionnaires
• Conclusion
• List of Guidelines
• Chapter 8: Telephone Questionnaires and Implementation
• Types of Telephone-Only Surveys Today
• Guidelines for Designing Telephone Questionnaires
• Guidelines for Administering Telephone Questionnaires
• Guidelines for Establishing Calling Rules and Procedures
• Quality Control and Testing Guidelines for Telephone Surveys
• Conclusion
• List of Guidelines
• Chapter 9: Web Questionnaires and Implementation
• Guidelines for Designing Web and Mobile Questionnaires
• Guidelines for Web and Mobile Survey Implementation
• Quality Control and Testing Guidelines for Web and Mobile Surveys
• Conclusion
• List of Guidelines
• Chapter 10: Mail Questionnaires and Implementation
• Guidelines for Designing Paper Questionnaires
• Guidelines for Implementing Mail Questionnaires
• Quality Control and Testing Guidelines for Mail Surveys
• Conclusion
• List of Guidelines
• Chapter 11: Mixed-Mode Questionnaires and Survey Implementation
• When Single-Mode Surveys Are Not Acceptable
• Why Consider a Mixed-Mode Survey Design
• Guidelines for Designing Questionnaires That Will Minimize Measurement Differences Across Survey Modes
• Expanding the Research Base for Designing Mixed-Mode Surveys
• Guidelines for Using Multiple Contact Modes to Achieve More Effective Communication With Potential Respondents
• Guidelines for Providing Alternative Response Modes
• From Individual Guidelines to Practical Study Designs
• Guidelines for Testing Mixed-Mode Surveys
• Conclusion
• List of Guidelines
• Chapter 12: Responding to Societal Change and Preparing for What Lies Ahead
• Panels and Longitudinal Surveys
• Nonprobability Sampling
• New Mobile Devices and Technology
• Supplementing Questionnaires With Measurement Using Electronic Devices
• Big Data and Administrative Records
• Data Security
• Specialized Purpose Surveys
• International and Cross-Cultural Surveys
• The Challenge of Connecting With Empowered but Diverse Respondents
• References
• Author Index
• Subject Index
• End User License Agreement