Efnisyfirlit

• Cover
• Dedication
• Title Page
• Imprint
• Praise for Make Your Brain Work
• Contents
• Preface
• Acknowledgements
• Introduction
• How to read this book
• Meet the coach
• Meet the professionals
• PART 1 – YOU
• 1  Can a marshmallow predict your success?
• Possibilities
• Prioritization
• Picturing your goal
• Starting with the end in mind
• Prefrontal cortex
• Practical prioritization
• New information
• Multi or mono
• Your plastic brain
• Reassuringly flexible
• Enriching your potential
• Action
• 2  Is your hippopotamus under attack?
• Stress: the classic culprit
• Predictability and stress
• Perhaps pounding the pavements is the answer
• Negative connotations
• Checking out of stress and into normality
• Hippo attack
• Mirror neurons
• Possibilities
• Lack of control
• Stress busting
• Focus
• Action
• 3  Learning how to influence what feels out of your control
• States, emotions and feelings
• To know or not to know
• Controlling our feelings
• Controlling our emotions
• Practically possible
• Why anchoring is vital
• About the cup
• The importance of smell
• Action
• 4  The challenge of being everything to everyone
• Possibilities
• Distractions
• Benefits of braking
• Getting stuck
• Strategic planning
• Getting unstuck
• Decision making
• Filtering incoming data
• Emotional area
• Action
• 5  Is a busy brain a clever brain?
• The brain in action
• In one ear, out the other
• Full head
• Enriching your environment
• Knowledge into practice
• A leopard can change its spots
• A lot of hard work
• Practically possible
• 6  Getting results easily and with less effort
• The neuroscience behind habits
• The reality of the chocolate habit
• Reprogramming a habit
• How a faulty circuit can be fixed
• What is possible
• Neuroplasticity and habits
• ‘Damaged’ as a child
• Neural Darwinism
• Competitive plasticity
• How you create new habits
• Why bad habits sometimes return
• Action
• PART 2 – YOUR COLLEAGUES AND CLIENTS
• 7  Working and living in balance
• Work–life balance
• Expectations: theirs and yours
• Conflict
• Causes of tiredness
• Time versus energy
• The importance of control
• How the mind works optimally
• Action
• 8  Upgrading your life one step at a time
• What the brain has to do with getting stuff done
• Brain areas of goal achievement
• Getting specific
• Real or imagined
• The neuroscientist’s biggest kept secret
• Motivation
• Your state matters
• Deserving a reward
• Action
• 9  The minefield of motivating people
• Motivating others
• What motivates you
• Some rewards motivate
• Higher purpose
• Power of expectations
• Motivation zappers
• Power of control
• Power of certainty
• Power of confidence
• Mood and motivation
• 10  Transforming meetings
• Personality problems
• Unfairness
• The two routes of fear
• Problems with meetings
• Memes
• Remembering stuff
• Feeling excluded
• Action
• 11  Making every presentation count
• Outcome
• Engagement
• How to engage people
• Planning
• Intentions
• Priming
• Mental rehearsal
• Mirror neurons
• Stress busting
• Emotion
• Death by PowerPoint™ and sleep-inducing notes
• Body language
• 12  Appearing competent to others
• Insights
• How to predispose yourself to having more insights
• Why you forget
• Real or fabricated
• Episodic versus semantic
• Brain areas
• Working memory
• Emotions and memory
• Unconscious memories
• Priming
• PART 3 – YOUR COMPANY
• 13  Leading with your brain switched on
• Leaders today
• The synaptic circle
• Confidence
• Understanding status
• Mirror neurons
• Certainty
• Culture
• Celebration
• Control
• Connection
• Contribution
• 14  Simply authentic sales
• Decision making
• Intention
• Identifying pain
• Unique calm
• Prove gain
• Credibility: stories and pictures
• Emotions
• Congruency
• 15  Managing people, managing brains
• Managing people – a brain perspective
• Trust
• Predictability and ambiguity
• Fairness
• Social reward
• Neuromanagement
• Feeling
• Thinking
• The evaluator
• The conflict manager
• Interpreting
• Action
• Reward
• References
• Index
• Full imprint