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• Cover
• Title
• Copyright
• Acknowledgments
• The Authors
• Part One: Understanding, Envisioning, and Creating
• Chapter 1: Understanding Nonprofit Organizations
• A Roadmap Through the Chapters
• The Nature of Nonprofit Organizations
• Diversity in the Nonprofit Sector
• Leading and Managing in the Nonprofit Sector
• Chapter 2: Effective and Ethical Organizations
• Multiple Dimensions for Evaluating Effectiveness
• Ethics for Nonprofits
• Concluding Thoughts
• Questions for Consideration
• Exercises
• Chapter 3: Founding Nonprofits and the Business Case
• Organizational Founding
• Entrepreneurship for Social Benefit
• Making a Business Case for a New Nonprofit
• Starting a Nonprofit from an Existing Organization
• Concluding Thoughts
• Questions for Consideration
• Exercises
• Chapter 4: Organizational Structure
• What is Organizational Structure?
• Major Influences on Organizational Structure
• Structural Deficiency
• Concluding Thoughts
• Questions for Consideration
• Exercises
• Part Two: Strategizing, Resourcing, and Aligning
• Chapter 5: Formulation of Strategy
• Business Strategy: A Starting Point for Nonprofit Strategy
• Nonprofits and Strategic Planning
• General Strategic Orientations
• The Strategic Planning Process
• Challenges to Planning: Emergent Strategy
• Combining Perspectives
• Concluding Thoughts
• Questions for Consideration
• Exercises
• Chapter 6: Resource Acquisition
• Revenue Sources and Concerns
• Revenue Portfolios
• The Philanthropic Impulse
• Fund Development
• Concluding Thoughts
• Questions for Consideration
• Exercises
• Chapter 7: Financial Stewardship and Management
• Element One: Financial Policies
• Element Two: Accounting
• Element Three: Budgeting
• Element Four: Banking Relations
• Element Five: Borrowing
• Element Six: Financial Risk Management
• Element Seven: Auditing and Financial Analysis
• Concluding Thoughts
• Questions for Consideration
• Exercises
• Chapter 8: Marketing
• General Philosophies of Marketing and Nonprofit Organizations
• Distinctive Aspects of Marketing in Nonprofits
• Developing a Marketing Orientation
• The Marketing Planning Process
• The Marketing Audit
• Marketing Objectives and Strategy
• Identifying Offerings and Markets
• Managing Offerings
• Concluding Thoughts
• Questions for Consideration
• Exercises
• Part Three: Leading, Managing, and Delivering
• Chapter 9: Boards and Governance
• Responsibilities of Nonprofit Governing Boards
• Effectiveness of the Governing Board
• A Broader Conception of Governance
• Concluding Thoughts
• Questions for Consideration
• Exercises
• Chapter 10: Executive Directors and Leadership
• The Nonprofit Executive Director
• Understanding Leadership
• Strong Leaders and Shared Leadership
• Leadership Transitions and Leader Development
• Concluding Thoughts
• Questions for Consideration
• Exercises
• Chapter 11: Strategic Human Resource Management
• Human Resource Capacity and Human Resource Management
• The Cycle of Involvement
• Concluding Thoughts
• Questions for Consideration
• Exercises
• Chapter 12: Motivation and Performance
• Influences on Performance
• Theories of Motivation
• Concluding Thoughts
• Questions for Consideration
• Exercises
• Part Four: Evaluating, Connecting, and Adapting
• Chapter 13: Program Evaluation
• Program Evaluation and Accountability Management
• Understanding Basic Program Theory
• The Program Evaluation Process
• Challenges to Evaluation in Practice
• Concluding Thoughts
• Questions for Consideration
• Exercises
• Chapter 14: Public and Government Relations
• Image and Reputation
• The Public Relations Process
• Risk and Crisis Management
• Government Relations
• Concluding Thoughts
• Questions for Consideration
• Exercises
• Chapter 15: Partnerships, Alliances, and Affiliations
• Why Collaborate?
• Defining Types of Collaborative Relationship
• Developing a Process for Collaboration
• The Role of Governance
• Factors Promoting Collaboration Success
• Challenges to Collaboration Success
• Concluding Thoughts
• Questions for Consideration
• Exercises
• Chapter 16: Organizational Change and Innovation
• Understanding Change in Nonprofits
• Managing the Change Process
• Models of Planned Change
• Concluding Thoughts
• Questions for Consideration
• Exercises
• Chapter 17: The Future of Nonprofit Leadership and Management
• The Challenge of Understanding Current Reality
• Imagining the Future
• Leadership Development
• Appendix
• Index
• End User License Agreement