Description
Efnisyfirlit
- Contents
- Ch.1 Introduction to Marketing Metrics
- Ch. 2 Inputs to Marketing Decision-Making
- Ch. 3 Measuring Marketing Performance
- Ch. 4 Managing Profitability
- Ch. 5 Evaluating Customer Relationships
- Ch. 6 Sales and the Marketing Function
- Ch. 7 Digital Marketing
- Ch. 8 Email Marketing
- Ch. 9 Social Media Marketing
- Ch. 10 Google Analytics
- Ch. 11 Data Visualization
