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• Cover Page
• Half-Title Page
• Title Page
• Copyright Page
• Dedication Page
• Contents
• Preface
• Introduction
• 1 Shaping the American Mass Media: An Overview
• 2 Introduction to the Origins, Nature, and Uses of Theories
• PART I The Intellectual Foundations of Media Studies
• 3 The Scientific Method and the Social Construction of Reality: The Contributions of Philosophy
• 4 Public Opinion as Shaped by the Press: The Contribution 
of Political Science
• 5 Cognitive Processing: The Contribution of Psychology
• 6 The Concept of Mass Society: The Contribution of Sociology
• PART II The Beginnings: Early Theories of Mass Communication
• 7 James Bryce’s 19th Century Theory of Public Opinion and the Press
• 8 Walter Lippmann’s 1920s Theory of Unintentional News Distortion: Implications for the Nature of Public Opinion and Public Policy
• 9 The “Magic Bullet” Theory of Uniform Effects
• PART III Theories of Mass Communication Processes and Effects
• 10 The Selective and Limited Influences Theory
• 11 The Two-Step Flow of Communication Theory
• 12 Gatekeeping Theory
• 13 Agenda-Setting Theory
• 14 Framing Theory
• PART IV Theories of Influences on Individuals
• 15 Uses and Gratifications Theory
• 16 Modeling Behavior and Social Cognitive Theory
• 17 Social Expectations Theory
• PART V Theories of Influences on Society and Culture
• 18 Media-Influenced Diffusion of Innovation Theory
• 19 A Theory of Audience and Media Dependency on Popular Culture
• 20 Cultivation Theory
• 21 Critical Cultural Perspectives: Interpretations of Media Influences on Individuals and Society
• 22 Additional Theories and Concepts
• Index